What matters should be paid attention to in the development of tourism after 2020?

2020 will be the coldest winter in tourism, because the global epidemic continues to spread, making everyone feel unaccustomed. Traffic restrictions and the closure of scenic spots have led to the collective plight of the tourism industry, and the domestic online travel website Baicheng Travel even closed down directly. It can be seen that the development of tourism after 2020 needs some changes. Matters needing attention, summary.

When Baicheng also has the scenery -20 16 to register the new third board, it became the "first stock of China O2O outbound travel"; Obtain Ali investment; And set off a visa war between "0 yuan visa service fee" and Ctrip.

Many highlights are destined to be included in the development history of online travel. But it is undeniable that from the perspective of enterprise development and survival, Baicheng has indeed failed. It is also undeniable that entrepreneurs in Baicheng have always been examples of hard work and struggle.

I believe that as a leading figure in the tourism industry, Ceng Laoshi's position is relatively clear after entering the journey of a hundred miles. That is to use the advantage product of Baicheng-visa business.

As the entrance of traffic, it drives the follow-up long-term products. In other words, for the back-end tourism services, the integration of resources and destinations will achieve profitability.

Because, as we all know, with the simplification of visa procedures in various tourist countries and the upgrading of visa business of other online travel enterprises, it is impossible to maintain the normal operation of an online travel enterprise by relying solely on the profit of visa business. Ali's investment ability is based on this principle.

The development idea is correct. The biggest problem lies in the fading of the internet dividend, and the cost of acquiring a single customer is huge. From the beginning, Baicheng, as a traditional tourism enterprise, has solidified the Internet thinking more or less.

As we all know, online travel companies such as Ctrip, Qunar and Mama Donkey have their own huge user system and market barriers after the baptism of 2065 438+06 OTA platform.

In the competition of enterprise product forms, only destination tourism can cover visa business, not visa business can cover destination tourism.

Therefore, in the competition between time and product system, Baicheng must pay a huge price to achieve the expected results.

Judging from the current tourism format, especially offline scenic spots and cultural travel companies, a large number of enterprises are like one in a hundred, with inaccurate positioning for future development and unclear competition track.

First of all, the second consumer product blindly "follows the trend" and its structure is unreasonable. Second, small products must be the lifeblood of future scenic spots. When the second small products are put on the shelves, we should make a comprehensive judgment according to their scenic resource attributes, target customers' consumption pain points, regional consumption attributes, crowd portraits, etc., and independently develop and launch the second small products, thus driving the increase of tourists in the scenic spots.

And rationally plan the structure of the second-generation products in the park, and lay out its product framework as a whole, so that each product can achieve the maximum benefit in line with the consumption power of tourists. But also form their own product competitiveness and competition barriers.

Second, actively respond to new changes, rather than sitting still. Especially the construction and application of new media matrix. Ensure the effective spread of scenic brand and reputation, and ensure the smooth and accurate publicity channels.

The application of new media matrix can not be completed by opening official WeChat account, Tik Tok and headline number. Instead, we should increase the recruitment and training of new media practitioners in scenic spots, so that each media type can be positioned independently and realize an independent income-increasing system.

Finally, it is necessary to ensure the reasonable cash flow of scenic spots and enterprises, so that scenic spots can be profitable and profitable. Open source and reduce expenditure to maintain positive capital flow. Although at present, most scenic spots are expecting more and more profits. Similarly, the difficulty coefficient is also increasing. But only profitable scenic spots can be regarded as positive enterprises.