Influencing factors of tourism consumers' perception

1. Personal factors: Personal characteristics such as age, gender, occupation, education level and income level of tourism consumers will affect their perception of tourism products. For example, young people may prefer to choose energetic and exciting tourism activities, while the elderly may prefer a quiet and peaceful tourism environment.

2. Psychological factors: Psychological factors such as consumers' psychological state, personality traits and values will also have an impact on the perception of tourism consumers. For example, adventurous consumers may be more willing to try new tourism projects, while conservative consumers may be more inclined to choose familiar tourist destinations and activities.

3. Social factors: Social relations such as family, friends and colleagues have great influence on the choice and perception of tourism consumers. Consumers may be interested in a certain tourist destination or activity through the recommendation of relatives and friends or sharing through social media.