What do students majoring in tourism management in Britain study?

British tourism management majors mainly explore the influence of economic, technological and social changes on tourism organization and management through the combination of theory and practice; Analyze the influence of international and local environment on different elements of tourism, as well as the customer's travel experience and the expectations of customers and shareholders; So as to reasonably study and analyze the management methods of international tourism.

British tourism management majors are divided into the following categories:

Scenic spot destination management

By summarizing the natural and cultural landscapes visited by tourists and introducing the management knowledge, students can understand the core elements of the management of tourist attractions/destinations, and be able to adapt to possible work roles and assume relevant responsibilities. At the same time, we should understand the sustainable development strategy of the scenic spot/destination, develop products to attract tourists and provide the best service without destroying the scenic spot/destination to the maximum extent.

Tourism environment management

This paper mainly studies the relationship between tourism and environment, the environmental problems existing in contemporary tourism, the rise of the concept of sustainable development of tourism, and the importance of environment to tourism. , so as to help students establish environmental awareness and properly develop new tourism products on the premise of protecting the environment.

Tourism culture management

Through the analysis of tourists' demand for cultural tourism products, this paper focuses on the operation of cultural tourism products, the relevant policies for the management of international world cultural heritage sites, the management of tangible and intangible cultural tourism products, the organization and implementation of cultural tourism activities, the functions of museums and other cultural places, and the protection of cultural tourism, so as to cultivate students' awareness of cultural tourism and their ability to design, plan and organize related products.

Leisure management

This paper mainly studies the influence of leisure activities on people's daily life, the types of leisure activities, and the management and marketing concepts of leisure and entertainment places (clubs, golf courses, fitness places, entertainment places, etc.). ), and analyzes the consumption behavior of leisure market, leisure space inside and outside the city, leisure culture and education, leisure economy and industry.

Characteristic tourism management

With tourists' tourism knowledge gradually enriched and their consumption thinking more rational, it is urgent to develop more attractive tourism products to meet the diverse needs of different tourists. Therefore, the future development of tourism should be dominated by intangible assets such as creativity, ideas, marketing and management. Tourism marketing will play an increasingly important role in the future development of tourism. Some distinctive tourism management majors in Britain emerged as the times require, filling the gaps in the corresponding research in China.

Curriculum Design of Tourism Management Major in Britain

Introduction to tourism

Tourism marketing management

Tourism financial management

Tourism research methods

Dynamic prospect of international tourism market

Tourism policies and regulations Tourism policies and regulations

Tourism activity management

Brief introduction of sustainable tourism sustainable tourism development

Leadership management decision

A Case Study of International Tourism