What are the hot spots recommended by Lv Wen real estate?

Speaking of cultural tourism real estate, I believe everyone will not feel strange, because now the cultural tourism real estate is not only large in scale, but also has great potential, so the cultural tourism industry is already a relatively hot pillar industry, so what do we need to know about cultural tourism projects? Next, I would like to share with you the recommendation of Lv Wen real estate, and also introduce some hot spots of Lv Wen real estate. Let's have a look.

Lv Wen real estate real estate recommendation

Evergrande Tourism Group launched the cultural tourism fist product Evergrande Children's World and settled in several second-tier cities. Sunac China acquired Wanda Lv Wen 13 project for 43.844 billion yuan; Country Garden cooperates with Haichang and OCT to carry out a number of cross-border cooperation; Hua Fu's three major cultural tourism product lines have settled in several first-tier tourist cities and started to go overseas. In addition, Zhuo Yue Real Estate, Xincheng, Hellenborg and Red Star Macalline have also launched cultural tourism projects in areas with strong consumption power.

What is the hot spot of Lv Wen real estate?

1, Lv Wen complex

Tourists have aesthetic fatigue in traditional cultural scenic spots and are full of expectations for new things. Cultural tourism commercial complex with outstanding characteristics and experience is the new favorite of urban leisure and holiday groups. Cultural tourism business complex is a highly personalized thematic business model, which creates a composite model of cultural tourism and business, integrates business, tourism and leisure through cultural themes, and meets the new consumption needs of consumer groups.

Wenchuang Experience Store, Wenchuang Mall, Maker Living Space, Joint Office and other projects will all become important engines for the development of the cultural tourism complex. When building a cultural tourism complex project, we need to fully combine our own IP, innovate our operational thinking, dig deep into the historical culture, regional culture and folk culture of cultural tourism projects, and perfectly integrate the project with culture to form our own unique differentiated advantages, so as to break through in the fierce competition.

2, performing arts festival products

In recent years, tourism festivals and performing arts have increasingly become an important means to promote the development of local tourism because of their remarkable agglomeration effect. According to Butler's tourism destination life cycle theory, after reaching a stable stage, tourism destinations will inevitably have a trend of stagnation or decline. How to restrain this decline trend, realize the recovery of tourist attractions and restore unprecedented prosperity is a problem that all parties are constantly discussing. Tourism performing arts and tourism festivals are just a new way of tourism born under this trend. Tourism performing arts and tourism festivals are also the tipping point of cultural tourism profits in the era of cultural tourism.

3. Creative Exhibition of Business Culture

Different from the exhibition mode in which the government sets up a stage and enterprises hold exhibitions, the commercial creative exhibition is a brand-new mode, such as the Japanese Land Art Festival, the Dutch Lighting Art Festival, the Canadian Magic Forest and the Japanese Naked Exhibition.

This means that besides scenery and scenic spots, technology and art can also create a well-known leisure destination, which is a brand-new cultural tourism format, representing that experience tourism products are facing an unprecedented technological revolution.

At present, China is still in the first stage of cultural creation. Heavyweight exhibitions such as Water Particle World in Japanese Oil Tanks, Forest of Life and Future Amusement Park, and Kaisharin Maze Tour to the Mainland are sought after, and the audience even needs to wait in line for three or four hours to see them.

4. Variety marketing

Variety marketing is a marketing way to cultivate brand effect and establish emotional bond between destination and customers through cross-border cooperation with entertainment media, short video media and self-media, with the help of entertainment, short video and other elements or forms, and with its high ratings. Cross-border tourism marketing of cultural media is promising, and regional tourism development can be promoted by using the high flow and short video communication of variety entertainment programs; Cross-border IP can increase the peak experience of cultural sense of tourism products; Personalized customized exclusive travel plan. In the future, all power-on will be digital and intelligent, and all power-off will be personalized and customized; One-stop marketing, IP is the life of content and fans. An IP has its own content, fans and traffic.

Step 5 study and travel

It is not only the first year of the integration of literature and tourism, but also a year of rapid development of research travel. Various new products and research forms have emerged. In addition, since 20 10, the domestic investment and financing events about study tours and camp education have gradually increased, reaching a peak, reflecting that this field has attracted more and more attention from the capital side. As a new way out for tourism, research travel deeply integrates experiential education with tourism and becomes a hot spot in the market. As a new format of cultural tourism integration, research projects will be favored by capital in the future.

Step 6 live in the market

With the increase of the proportion of young consumers among the sojourners, their tastes and living needs also affect the design and operation of hotels, inns, homestays and other spaces. The idea of living like a local is accepted by more sojourners. Real estate has always been one of the first choices for China people to invest, and the place of residence has attracted more and more attention.

The above recommended knowledge about Lv Wen real estate, I believe you know something about Lv Wen real estate through the above introduction, and this article also introduces the hot spots of Lv Wen real estate for you to know, because now the cultural tourism industry has become a more dynamic emerging industry in China's economic development, so many people are more interested in Lv Wen.