What role does tourism psychology play in our life and study? The graduation exam questions need 8 words, please kneel down! ! !

Tourism psychology is a new and increasingly popular subject in the whole tourism industry. Of course, it plays a very important role in tourism activities and is regarded as a compulsory course in tourism professionals by the tourism industry. Because only by understanding the tourists' psychological activities in food, housing, transportation, traveling, shopping and entertainment can we provide thoughtful and satisfactory services to tourists to the greatest extent. As the tertiary industry, tourism has an important position that cannot be underestimated, and it is moving towards a higher level with the strong support of the state and governments at all levels, and all aspects are constantly improving. Therefore, in order to better develop the tourism industry, improve the quality and efficiency of tourism services, provide psychological basis for tourism professionals, and provide tourists with more

satisfactory and thoughtful services,

tourism psychology came into being,

and will play an extremely important role in the tourism industry.

Tourism service personnel can master tourism psychology and apply it in social and practical work, which will make the tourism industry

take a new step, raise the quality of tourism service personnel to a higher level, and leave a better impression on the

guests who come to travel. Tourism psychology is a new discipline, which mainly studies tourism and tourism from the psychological point of view. Tourism psychology mainly includes tourism consumption behavior, tourism service behavior and tourism consumption psychological tendency, and it < P > is mainly a science that studies human behavior laws in tourism activities. The research object of tourism psychology is to study people's psychology and its laws in the process of tourism < P > activities. The psychological activity of tourists is the reflection activity

of tourists to tourist thorns

in the process of tourism activities, and

is a special function and complex activity mode of human brain. The psychological factor of tourists is an important factor that affects the whole process of tourism activities from the beginning to the end, so it has become the most important content of tourism psychology research. Tourism psychology

is to explore the influence of psychological factors on the emergence, choice and psychological effect of tourism behavior by studying the motivation, perception, attitude, mood and beautiful experience of tourists. These problems must be analyzed from

theory and practice, and the laws can be found, because understanding the laws of tourists' psychological activities will help us to understand the service objects of tourism scientifically and correctly, so as to provide more satisfactory services. The quality of tourism professionals directly affects the rise and fall of China's tourism industry. Tourism psychology, a branch of psychology, is a science that studies the psychological activities and laws of tourists and tourists, and plays an extremely important role in tourism. Service personnel in tourism enterprises will encounter all kinds of people or things at any time in their work < P >, and sometimes they will encounter very angry things, and it is inevitable that there will be emotional outbursts, which will damage the quality of tourism services and corporate image from < P >. Therefore, tourism professionals must be good at controlling unnecessary passion and

bad mood. So as to always maintain a positive and healthy state of mind.

Dealing with interpersonal relationships in tourism services is not only a

skill problem

,

but also an artistic problem. Because tourists will be influenced by each other's positive psychology

,

they may be influenced by some negative psychology

, and

there will be changes in interpersonal relationships due to the constant change of reception objects

,

In this complex interpersonal environment, we should be able to properly and skillfully handle interpersonal relationships

,

. I

study tourism psychology in brief, which has the following functions in the whole tourism industry: it is helpful for the tourism industry to carry out targeted services, improve the level of tourism enterprises and internal management, provide psychological basis for scientific development of tourism resources and arrangement of tourism facilities, and help tourism enterprises win the competition in the tourism market.

Due to the rapid development of today's society and great changes in people's material living standards,

However, people's spiritual career is constantly changing, and their pursuit is also constantly improving. Therefore, people regard tourism as a kind of spiritual enjoyment, and tourism services are paid services, so they have strong

requirements for interpersonal relationships in the process of tourism services. Tourists' interpersonal relationships

and

are all important factors that affect the emergence of tourism behavior

,

the choice of tourism and the evaluation of tourism activities

.

Often tourists feel satisfied or even appreciate and appreciate,

Or they are dissatisfied or even complain,

Most of them are interpersonal problems in tourism services. In tourism activities,

and

will form various interpersonal relationships. There are two aspects of interpersonal relationships that have a psychological impact on tourists in the process of traveling

. Because tourists are in a foreign land, they are prone to feel nervous and uneasy when faced with unfamiliar environment and strangers. In this psychological state, they are very sensitive to the interpersonal relationship of < P > in tourism service, which also highlights the important role of interpersonal relationship in tourism service on tourists' psychology.

The psychology of tourism management. The key to improving the service quality of tourism and the success or failure of work lies in scientific management. The most important

function of management is to motivate employees

and

creatively achieve organizational goals.

Tourism psychology should study

how to take effective measures according to people's psychological and behavioral characteristics in management. In the practice of tourism management,

tourism psychology is

from the perspective of tourism management psychology and employee psychology

, and

it studies how to mobilize the enthusiasm of employees and how to guide employees to cultivate a good

good mentality.

overcoming frustration,

establishing good relations with tourists and so on

,

can make tourism management more scientific,

humane

.

At the same time,

can also provide theoretical principles and methods for staff training in tourism enterprises.

whether tourism workers can actively serve tourists

is also the key to improve the quality of tourism services. To make tourists get the best service

,

the key is to have a

high-quality staff. This requires managers to put employees' interests first

, and

care for and respect their subordinates. Only by deeply understanding the feelings and needs of

employees can

enable employees to obtain the spiritual strength indispensable for providing quality services, and become a caring tourism industry as the tertiary industry, which plays an increasingly important role. With the strong support of the state and the government, the development of

exhibitions has grown stronger, and various systems have been continuously improved, playing an important role in tourism.

Under the advanced hardware conditions, tour guides must also improve their self-cultivation and quality. The quality of tourism professionals directly affects the rise and fall of China's tourism industry. Tourism psychology, a branch of psychology, is a science that studies the psychological activities and laws of tourists and tourism professionals, and plays an extremely important role in tourism. Psychological quality refers to people's innate feeling, perception, memory, thinking, will, emotion, interest, temperament, character and ability, and the sum of all the internal factors formed the day after tomorrow. Professional psychological quality is the unique psychological quality that people engaged in a particular occupation should have. Service personnel in tourism enterprises

will encounter all kinds of people or things at any time in their work, and sometimes they will encounter very angry things, which will inevitably lead to emotional outbursts

, thus damaging the quality of tourism services and corporate image. Therefore, tourism professionals must be good at controlling unnecessary

passion and bad mood. So as to always maintain a positive and healthy state of mind.

Dealing with interpersonal relationships in tourism services is not only a skill problem

, but also an artistic problem. Because tourists will be influenced by each other's positive psychology

,

they may be influenced by some negative psychology

, and

there will be changes in interpersonal relationships due to the constant change of reception objects

,

In this complicated interpersonal environment, we should properly and skillfully handle interpersonal relationships

,

Here. Interaction with tourists Psychological tourism is one of people's social activities. Be a caring person, and always observe tourists'

psychological activities, so as to make their services more targeted and make tourists satisfied. As service personnel who are in direct contact with tourists, tour guides should

constantly improve their own quality,

make their smiles more cordial and natural,

have affinity, and

narrow the distance between themselves and tourists. Go into the hearts of tourists, understand their true thoughts and feelings, prescribe the medicine for < P > and make their services more targeted, which will have a multiplier effect. In the process of traveling, the tour guide should observe every

tourist's speech and behavior, find problems from them, and solve them in time. To be a caring person, you need the appreciation and recognition of tourists

. It is the wish of every tour guide to travel, have fun and have fun. However, learning the psychology of tourism

can help us play an important role in the tourism industry, exercise and fulfill the tour group, and help

to rationally develop tourism resources and facilities, which are designed with tourists as the main body. The development of tourism resources and the arrangement of setting up facilities are mainly based on the needs of tourists, and whether they can meet the needs of tourists is the basis for making plans.

No matter how modern it is, all the facilities in the tourism industry must fully consider the physiological and psychological characteristics of tourists, so as to demonstrate its scientificity and practicality. Therefore, understanding and mastering tourists' psychology plays a vital role in the development of tourism resources.

in a word.

Studying tourism psychology will help tourism professionals to

analyze and understand the psychological activities of tourists according to their behaviors, so as to provide targeted and better services for tourists. Although the tourism industry in

of our region is a very popular industry now, it will not change and develop too much only by virtue of its superior natural environment and limitations.

Nor can it play a leading role in various fields of economy and culture in our region.

It cannot fully meet the needs of tourists.

Only by understanding the psychological tendencies and characteristics of tourists can we consciously and actively. Satisfying the psychological needs of different tourists can make them have a positive and pleasant psychological experience and form a beautiful and deep impression, so as to create the best service level. Make tourists feel at home. It is believed that the application of tourism psychology will make China's tourism industry step up to a new level, raise the quality of our tourism service personnel to a higher level, and leave a better impression on tourists.