Who is familiar with the travel channel?

On June 28th, 2002, the tourism channel revised by Hainan Satellite TV was officially launched.

On July 5, 2004, the tourism channel reorganized by Poly Huayi Media made its second new appearance.

In 2005, it was broadcast in more than 90% provincial capitals and municipalities directly under the central government, covering more than 200 million viewers.

In 2006, it was revised again, and in July of the same year, it was selected as "seven TV stations worthy of attention in variety shows in 2006"

Since its official launch, the tourism channel has received unprecedented attention from the national media, because it has set a number of "firsts" in the history of the development of China's TV industry: the first provincial satellite TV in China to broadcast professional brands; The first corporate TV channel in China; The first trans-regional and cross-system TV channel in China. Therefore, its every move affects the nerves of social capital that wants to enter the media industry, and its birth also sets a typical benchmark for the reform of China TV.

From June 5438 to/kloc-0 to October 28, 2002, Hainan Satellite TV was officially changed to a tourist channel. So far, its main programs have been produced in Beijing. However, it still belongs to Hainan Satellite TV, but it has been renamed as a travel channel, not what we usually call Hainan Satellite TV.

It is said that it is a travel channel in Beijing because its programs are produced in Beijing. This is just like some prefecture-level cities will set up offices in provincial capitals or capitals in order to do business well.