Do you know what models there are in the field of digital marketing in the tourism industry?

What are the tourism digital marketing models? 3 reasons to work in this industry Digital transformation has impacted every area of ??business and travel is certainly no exception! From bookings to in-flight marketing to social advertising, travel digital marketing is currently experiencing tremendous growth. Working in digital marketing in the travel industry can mean that instead of dealing with dull products like sodas or flashy sneakers, you use cutting-edge technology to promote amazing destinations and experiences around the world. Here are three reasons why travel digital marketing is the next big thing, and what makes this career so appealing. ?1. The constant influx of new digital trends

Digital marketing is constantly evolving. Just a decade ago, the mere fact of having a website was considered a digital marketing plan, complementary to a completely autonomous marketing campaign strategy. Now, apparently, that's no longer the case. Digital marketing is at the core of every smart company’s marketing and sales strategy. That's how it should be. The potential to leverage digital trends, smartphone usage and social media to promote destinations and services is now greater than ever. More and more companies are looking to capitalize on the unlimited potential of mobile communications and the incredible hype factor of apps like Pokémon Go, and in fact, destination marketers are already trying to integrate apps into their marketing mix. Method!? 2. Data, data, data.

If you have an analytical mind, then travel digital marketing is definitely for you! Modern marketers spend a lot of time and energy trying to understand and adapt to customer behavior. Data is driving digital marketing strategies today as marketers have access to more information about consumers and their shopping habits, and thanks to rapid advances in technology, they are able to collect and use intelligent insights about their customers to target the right Ways to position them provided. It's not just about finding customers interested in your destination, it's about being able to target your ads to deliver the right offer to the right people - thanks to social advertising!? 3. Create and curate inspiring content

Tourism digital marketing is more than just data analysis. It’s also about creating great content to inspire travelers and build customer engagement. It’s ultimately about building strong connections with customers to drive brand engagement and minimize the risk of one of one’s most important choices of the year: where to spend that hard-earned vacation…? Kickstart your travel digital marketing career Career

To increase your career opportunities and start a brilliant career in this field, move to Milan to take advantage of IULM University’s Master in Hospitality and Tourism Management… This Master’s degree offers specialization in online tourism and digital Marketing Choices. The one-year course is taught entirely in English and includes six months of attendance at compulsory lectures given by professionals from major travel companies, and a further six months of an internship in one of the university's more than 500 international partner companies, either in Italy or abroad.