Analysis on the Content System of Rural Tourism Planning

Analysis of 20 17 Rural Tourism Planning Content System

As a complex planning task, rural tourism planning is faced with special natural geographical conditions, location conditions, resource conditions and market competition environment in rural areas. The preparation and implementation of the planning involves many interest groups such as government departments, developers and local residents. Then, the following is an analysis of the content system of rural tourism planning that I share with you. Welcome to read and browse.

1. Planning background

The planning background is to give a general description of the project, explain the reasons for the preparation of the project to the text readers, introduce the basic situation of the project entrusting party and the preparation party, determine the scope of the project planning, list the preparation basis according to the laws and regulations involved in the preparation process, and determine the starting year of the near, medium and long-term planning, so that the users of the planning results can have a general understanding of this planning.

2. Basic analysis articles

Basic analysis is the guarantee for the smooth development of all work in planning. Scientific, objective and detailed basic data sorting and analysis can lay a solid foundation for the follow-up work of planning, and is the key to planning land projects and product implementation. The basic analysis of rural tourism planning mainly includes the following parts:

(1) industry environment analysis

Mainly from the regional perspective, this paper systematically analyzes the tourism market environment, regional tourism competition environment, policy environment and economic environment in which rural tourism destinations are located, understands the macro environment faced by this project, analyzes and compares the advantages and disadvantages of this project, and looks for development breakthroughs.

(2) Analysis of development conditions

Starting from the project site itself, this paper analyzes and summarizes the location conditions, natural conditions, economic and social foundation, historical and folk resources and site conditions of rural tourist spots, analyzes and combs the development conditions of the project site one by one, and summarizes the advantages and disadvantages of the project site resource conditions, so as to lay the foundation for the later project planning.

(3) Composition and evaluation of tourism resources.

According to the previous field research and literature analysis, according to the relevant national standards and norms, the planners classify and grade the rural resources, and comprehensively evaluate the rural tourism resources and rural landscape.

(4) Market analysis

It mainly includes tourism demand analysis, tourism supply analysis and industrial market analysis. Planners should combine market research data, deeply understand the needs of tourists, identify the market gap, and provide market support for later project planning and product design.

▍(5) Main problems and development direction

According to the above analysis, the problems existing in product design, planning and layout, village construction and industrial structure of rural tourism destinations are determined, and the main direction of local planning in the future is clarified.

3. Overall conception

The overall conception part is the core and difficulty of the whole planning work, and it is the part that can best reflect the planner's thoughts and abilities. The general idea mainly includes the following aspects.

(1) Planning objectives

Including short, medium and long-term goals in time, qualitative goals and quantitative goals in content. Planners should reasonably determine the regional development goals according to the actual situation of rural tourism destinations.

(2) Planning concept

Including the concepts and principles that should be followed in project development, as well as the overall thinking of planning work.

(3) Qualitative positioning

Including the nature of project development, the nature of project location, the image positioning, functional positioning and market positioning of rural tourism destinations. Clarify the direction of agricultural industrial upgrading and industrial structure adjustment.

▍(4) Overall layout and functional zoning

Determine the overall layout, planning spatial structure and functional zoning of the planning area.

Step 4 plan the article

The planning part is the main part of rural tourism planning. Based on the strategic concept of overall conception, this part expounds the planning ideas and methods of planners in detail, which is the only way to implement the content of rural tourism planning.

▍( 1) Tourism products and key project planning

Based on the development of resources, industries and markets in rural tourism destinations, this paper puts forward the product design ideas of project sites, constructs the leisure, sightseeing and holiday product systems, and completes the design ideas of key projects.

(2) Coordinate land use planning.

This part is mainly to make overall arrangements for land use in the planning area, reasonably determine the area and layout of construction land, improve the land use system, control the land use indicators of sensitive plots, and clarify the future development direction of rural land use.

(3) Social control planning of residents

According to the actual situation in rural areas and the needs of project development, planners should determine the residents' relocation and land consolidation in the planning area according to local conditions, organize the spatial transformation and relocation of community residents in a scientific and orderly manner, and try to preserve the rural settlement landscape.

▍(4) Forecast of tourism capacity and scale.

Because of the particularity of rural areas, rural tourism planning should take tourism psychological capacity and tourism environmental capacity as the measurement standards to determine the limit value of tourism activities in this area, and on this basis, according to the existing tourist base of rural tourism destinations, according to a certain growth rate, predict the possible tourist scale during the planning period.

(5) Infrastructure planning

Including water supply and drainage, power supply system, road system, gas system, telecommunications system and other aspects of planning and design. Infrastructure planning requires that all indicators can meet the needs of rural residents and tourists after future tourism development, and the planning methods and procedures should be carried out in strict accordance with relevant national standards and norms.

(6) Planning of environmental protection and sanitation facilities

This part of the plan is to realize rural renovation through the protection and cultivation of the rural environment. The main contents of the plan include defining the protection objectives, rationally planning sanitary facilities such as garbage collection, sewage treatment and public toilets, implementing various pollution source control indicators such as atmospheric environmental quality, water environmental quality, solid waste and noise, and taking effective measures to control pollution sources.

▍(7) Rural Heritage Protection and Style Control Planning

The protection planning of rural heritage is mainly to formulate protection plans and implement protection measures for material entities such as buildings, structures, costumes and landscapes and intangible entities such as folk songs, dances, handicrafts and legends. Rural tourism planning should pay attention to the preparation of style control planning, through the coordinated planning of architectural style, protect rural landscape and characteristic buildings, maintain rural image, fully display rural historical style and cultural heritage, unify architectural style, highlight integrity and avoid disorder.

(8) Green space system planning

Green space system planning is mainly to plan the plant ecosystem in rural areas. In the planning of green space system, native tree species should be used in plant allocation, so as to create a natural and random green space landscape with overall concern, patch color and single tree as the landscape, and provide a good green environment for the development of rural tourism activities.

(9) Disaster prevention system and safety planning

In view of all kinds of disasters that may be encountered in rural areas, planning protection measures, including earthquake planning, flood control planning, fire protection planning, pest control planning, tourism safety planning, etc.

▍( 10) Organization planning of road traffic and tourist routes

Road traffic planning mainly sorts out the road traffic system of rural tourist destinations, and plans to build a road system with convenient access and perfect system. Tourism organization planning is to connect the scenic spots in the tourist area in series in the form of tourist routes, plan the flow direction of tourists, better adjust the mood of tourists and arrange service facilities.

5. Implementation of the guarantee clause

Any planned project is aimed at the final implementation, and the main content of ensuring implementation is a series of measures to ensure the smooth implementation of the planned project, which mainly includes three parts: project construction timing planning, input-output analysis, management and operation.

▍( 1) Time sequence planning of project construction

The construction of rural tourist destinations should proceed from the local reality, and avoid rushing headlong into mass action, blind disorder, and irreversible destruction of rural heritage due to development failure. The time sequence planning of project construction is to control the time dimension of project development and construction, step by step, do what you can, scientifically arrange funds, manpower and material resources, and realize intensive, controllable and orderly construction.

(2) Input-output analysis

Input-output analysis is a process of estimating the investment in infrastructure construction, tourism supporting facilities construction, marketing and publicity expenses and project construction expenses involved in rural tourism planning, estimating tourism output income during the planning period, making investment plans and evaluating economic benefits.

(3) Management and operation

This part of the planning is to provide organizational support and logistical support for the development of rural tourism. It mainly includes the planning of organizational form, management mode, project investment and financing mode, marketing and publicity of rural tourism communities.

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