How to promote tourism

The future development trend of tourism promotion Editor: The trend of market segmentation in Wen Xi is unstoppable. The increase of leisure time, the improvement of disposable income level and the development trend of leisure tourism gradually integrating into the business circle all imply how we should promote tourism products and destinations. In addition, other market areas, such as MICE and the well-planned young traveler market, have developed rapidly. Therefore, we need to re-evaluate our marketing goals and expectations carefully, and we need to know how to use the most advanced marketing technology to segment the market. The trend of market segmentation is unstoppable. The increase of leisure time, the improvement of disposable income level and the development trend of leisure tourism gradually integrating into the business circle all imply how we should promote tourism products and destinations. In addition, other market areas, such as MICE and the well-planned young traveler market, have developed rapidly. Therefore, we need to re-evaluate our marketing goals and expectations carefully, and we need to know how to use the most advanced marketing technology to segment the market. Jeremy Harris, the mayor of Honolulu, USA, is concerned about giving tourists the most authentic experience, and tourism must be based on authenticity. Tourism is an extremely complicated industry. The old scheme we used in the past is no longer feasible in the market. Tourists are looking for a more authentic cultural experience. This means that we need to provide more diverse cultural activities and real cultural activities to protect the scenic spots in Hawaii. This means not only providing a variety of culture, food and art, but also architecture. How do we change the travel plans of tourists? We must consider the architecture of Hawaii in the plan. All factors such as landscape and urban planning should have real experience. The third principle is that we should pay attention to quality rather than quantity. In the past, we usually used the number of tourists as the standard to evaluate. Now the evaluation standard should be changed to how we treat tourists. Therefore, our transportation system uses reliable fossil fuels, but it does aggravate traffic congestion. Our energy system is based on renewable energy. All these tasks involve many changes in the operation of the municipal government. These are crucial to the success of tourism. The last principle is to maintain the sustainable development of tourism. We realize that the development of industry may have a negative impact on tourists visiting our city. People come to Honour Lu Lu badminton to enjoy the natural scenery and experience Hawaiian culture. When the industry is developed, the environmental quality will decline. In order to obtain strong products, we need a strong tourism promotion team. At first, it was like this, and then it was time to build an exciting and unique product brand. And get strong advertising and public relations support. But if you use data, your advertising fee will be used more efficiently. This is a trend that has begun to attract our attention. Analyze my data with data, understand their customer needs, and analyze the changing trend of customer base. For example, Singapore has S $500 million and four medical service institutions. By 20 12, the Singaporean government will turn these figures into ... By 2020, there will be 654.38+8 billion tourists in China, an increase of 6 million. In China, VISA cooperated with banks to develop a credit card system, so that tourists can travel without carrying a lot of cash. But more importantly, VISA is building a network that can accept cards in China. At present, only 654.38 million+enterprises in China accept visa cards. Using visa information is very important for today's management, and we will find a lot of opportunities in China's tourism industry. Finally, special travelers are increasing. People who travel by private jet are very rich. Think of those people who fly in private jets. This is a special market. If you say that airlines have never seen private jets, you are wrong. This airline has never seen a private jet. James O 'Hu Sen, Vice President of Visa International Singapore, gave a speech entitled "Airlines have never seen private jets". I think first of all, if they ask you this question in this conference room; Ask if you have heard of London Heathrow Airport, or Singapore Changyi Airport, or new york Kennedy Airport. The event is very important, but the work is limited. I want to talk about my dream. The evaluation of the airport is very important to us. We know it's not easy and the airport is not safe. You know, it is very important for us to try our best to change people's cognition of aircraft products before letting people accept other means of transportation marketing and service promotion. The plane crash in 2003 taught all our organizers this in the hotel. No marketing will help. The free content broadcast by N Airlines at European airports is just welcome speech, welcome to Singapore, welcome to China, welcome to Thailand and so on. It is very important to carefully investigate the audience of marketing and sales advertising projects. This is because it involves a special issue of reputation. This is part of the work that we are paying special attention to now. We call it "reputation management". A few months after the SARS peak, we launched a publicity campaign with our members, and everyone joined in to build people's confidence in traveling to Asia. We have seen some non-governmental organizations, tourism industry and agencies carrying out some unimaginable actions under normal circumstances. People began to travel to some areas. There is no SARS epidemic in our tourist destination. They found it unnecessary to worry or exaggerate the fear of epidemic areas. In this way, we began to use our reputation. You know, cooperation and competition are on the rise. This is near us. When the plow was first inserted into the soil, you planted the seeds of marketing among the people you met. We must ensure that accepting resources is positive for profits. We began to promote local tourism with difficulty. We started a long journey to find new customers. When we started the publicity, as you saw and heard in the CNN advertisement: Welcome back! Welcome back! This is a restoration project. So, what are we doing? 200 1 and 2003, we studied painfully. We must realize that in order to create a more transparent system, we cooperate with different teams. I want to talk about interpersonal relationships in various markets. But first, I want to talk about several important markets. So far, we have not talked about these markets. What I want to say is that it will provide free advertisements for travelers and be profitable. I just learned that there is a travel industry in the United States called travel life promotion. Recently, in the American market, travelers are looking for experiences. They are seeking participation. They want to visit the community. Feel the communication with the community and hope that the community can benefit from their visit. Let me give you a few more examples. A graduate of new york Tourism University founded a non-profit organization. He set up two temporary clinics in Tanzania and recruited a member by radio. Every year he organizes voluntary dentists to go there, and I think the number must be increasing year by year. These volunteers stayed in Tanzania for several weeks and volunteered to consult in the clinic. They also take their families sightseeing. This is just a small example of volunteer travel. You all know, I mean, we've all been through this. But this is a very important market. I think it will change the future. That's what I want to talk about. I know this development trend is very important. But someone has already entered this field. Now that we're all here, this involves the relationship. People get to know each other through the network of relationships, which is a real human industry, building relationships. Some of us are from American Traveler Press, and they try to get to know everyone here. Before that, they were very interested in China. You will hear it tomorrow. What I want to say is the purpose. It's good that you have all kinds of market assets, but how do you plan to sell these assets and how do you promote them? I think it is very important to have a good relationship with the media, which specializes in specific industry markets. This is a huge market. I mean, even if you surf the Internet or go to the news column, you will be surprised to find so many special benefits that you never dreamed of before. But we have to build a relationship. Let me give you another example. Sorry, when it comes to Tanzania, it's not my personal experience. We have a large delegation from Tanzania here. This is a story about Sandy, a travel interview radio station. A year ago ... you can quickly grasp the source and trend of the market through research. We stratify the market. Divided into three layers. We put them in different places and give them value, but the effect is the same, and we did it. The top layer is composed of presidents of all travel agencies in Asia and Japan and the chairman of Jatta, Japan's leading industry organization. This group is collectively referred to as Jag, which is the abbreviation of Japan Consulting Group. Bringing these gentlemen together is a great breakthrough, which is a bit like what we are doing today. These entities are very, very competitive, and we all know each other like the back of our hands. I was in Australia with these gentlemen last week. Almost at this time, I had dinner in front of the boulder in the evening. I think I can't say what I want to say in my speech. These will change everyone. I think ... your's goals may be different, involving different areas of the industry. So we made a strategy to keep people unique. How to achieve this? You must work out a clear and detailed goal of the advertising campaign. What do you want from it? Is this an important strategic propaganda? Will you disclose the time when the new product will be launched? Will it bring great pressure to our hotel? Is it a national product? There are many different ways to look at these problems, so there are also various ways to formulate advertisements and marketing.