Liu Bing, Chairman of Guo Yi Zhonglian Science and Technology Group, interprets the breakthrough innovation of "literary travel+script killing"

In recent years, script killing, a new consumption format, has developed rapidly in China. In 2020, the market scale of script killing in China will be 654.38+07 billion yuan, and it is expected to grow to more than 23 billion yuan in 2022. Reasoning variety shows such as "Star Detective" are popular in the variety circle, the number of physical stores is rising rapidly, and new formats such as "literary travel+script killing" in the tourism circle are also ready to go.

Liu Bing, Chairman of Science and Technology Group, interprets "literary travel+script killing" as a breakthrough innovation "img _ height ="1080 "img _ width ="1728 "data-src ="//imgq8.q578.com/ef/0329/fd57. Liu Bing, the top expert in the cultural tourism industry in China and the chairman of Guo Yi Zhonglian Science and Technology Group, has long recognized the development potential of script killing in the cultural tourism industry. Guo Yi Zhonglian Science and Technology Group, operated by Liu Bing, is a full-platform company specializing in the planning, design and operation of cultural tourism investment, and has built many successful cultural tourism projects such as Datang City that Never Sleeps and Qingzhou City that Never Sleeps. It is reported that Liu Bing has developed a brand-new literary travel game based on the business model of Guo Yi Zhonglian Science and Technology Group, aiming at the new format of "literary travel+script killing".

Liu Bing, Chairman of Science and Technology Group, interprets the breakthrough innovation "IMG _ height =" 720 "IMG _ width ="1280 "data-src ="//imgq8.q578.com/ef/0329/ddab8f81. The following is the interview:

Liu Bing's viewpoint-script killing has the potential to become the new engine of urban cultural tourism.

With the development of mass tourism, the needs of tourists are becoming more and more diversified, and traditional formats such as mountains and rivers, old towns and old streets, catering, accommodation, and health care are difficult to meet the needs of tourists. As a result, traditional scenic spots continue to develop tourism performing arts and interactive experience projects of science and technology, and "immersion" has gradually become a new direction of cultural tourism development.

Liu Bing, Chairman of Science and Technology Group, interprets the breakthrough innovation "IMG _ height =" 956 "IMG _ width ="1701"data-src ="//imgq8.q578.com/ef/0329/D52bf9 " Immersion and scene are the remarkable characteristics of script killing, which relies on these characteristics to enter the field of inbound cultural tourism and open up a new way of playing urban cultural tourism. In the field of cultural tourism, a highly interactive immersive real-life script can be created. Participants wear specific clothes and accessories in field scenes, and then look for clues, collect evidence, discuss the plot in modern or ancient real life scenes according to their own scripts, and finally find out the truth.

Liu Bing, Chairman of Science and Technology Group, interprets the breakthrough innovation "IMG _ height ="1080 "IMG _ width ="1920 "data-src ="//imgq8.q578.com/ef/0329/949E2A " The integration of cultural tourism and script killing is essentially the integration of "cultural tourism and content". Script killing is a carrier for tourists to deeply experience space and product content. Scenic spots, parks, ancient villages and towns, commercial blocks, museums, homestays and camps can all tap their own content and make differentiated content of cultural tourism scripts according to their own scene characteristics. In addition, the script killing can also be combined with education and become the carrier of educational content such as historical events, people and sites.

Liu Bing, Chairman of Science and Technology Group, interprets the breakthrough innovation "IMG _ height =" 608 "IMG _ width ="1080 "data-src ="//imgq8.q578.com/ef/0329/06E228Fa7A68265438.

Liu Bing, Chairman of Science and Technology Group, interprets "literary travel+script killing" as a breakthrough innovation "img _ height =" 714 "img _ width ="1268 "data-src ="//imgq8.q578.com/ef/0329/cde4. Script killing has brought an innovative force to the cultural tourism industry. The immersive, scene-like and experiential play mode meets the personalized and alternative consumption demand in the new cultural travel era and successfully grasps the consumption psychology of young people in the Z era. Script killing has the potential to become the new engine of urban cultural tourism.