What is a user portrait?

User personas are also called user personas. As an effective tool to outline target users and connect user demands and design directions, user personas have been widely used in various fields. In the actual operation process, we often connect the user's attributes, behaviors and expectations with the most simple and life-friendly words. As a virtual representative of actual users, the user persona formed by the user portrait is not constructed apart from the product and market. The user persona formed needs to be representative and represent the main audience and target group of the product.

Generally, when the product is not launched yet, the market prospects are vague, and the product needs still need to be explored, qualitative user portraits can effectively save time and resources, and can be used on the desktop in a short time. Qualitative methods such as research and interviews are a more feasible and optimal way to obtain user portraits. In fact, user portraits are a carrier that can combine qualitative and quantitative methods very well. Through quantitative preliminary research, a more accurate understanding of the user group can be obtained, which can be very useful in the later establishment of user roles. Sort the user priorities well and highlight the core and larger users. Although the qualitative method cannot quantitatively compare and statistically analyze the characteristics of different units, it can summarize, classify, and compare the observation data, and then summarize the nature and characteristics of a certain or a certain type of phenomenon. In role construction, In the process, the qualitative method can obtain a large number of users' life situations, usage scenarios, users' minds and other information, and then form a living user type. Based on the support and mining of background data, user portraits can be selected to combine quantitative and qualitative methods to create user portraits.

User portraits are creating a series of "typical" or "symbolic" users, but a higher-level function of user portraits is to use user portraits to integrate edge-case behaviors or needs.