Is Gubei Water Town worth visiting now? Is Gubei Water Town fun?

Gubei Water Town is really worth visiting for many young people. In recent years, the infrastructure and entertainment projects here have been comprehensively upgraded, which has promoted local consumption and provided excellent services to tourists and citizens. It is a good place to visit.

consumers' admiration for resource-based landscape, pursuit of high-quality service and need for more fashionable and richer scene experience also make the designers and practitioners of Gubei Water Town who insist on "being the best tourist and holiday destination in China" think more about the in-depth development of the destination.

Pay attention to the inner vitality

On April 29th, 221, with the coming of the hottest "May Day Golden Week" in history, the overall booking rate of Gubei Water Town also increased significantly, and both individual tourists and group tours exceeded this year's Qingming holiday. Two days later, Gubei Water Town showed the unique "tranquility" before the war. Self-operated shops related to traditional culture, such as comb, kite, rattan weaving and batik, as well as various theme hotels, boutique hotels, homestays and restaurants, have already prepared for the explosive growth of holiday sales.

There are two types of shops in Gubei Water Town: self-operated shops and independent shops. Both of them implement unified management, which ensures the quality of goods and reduces disputes between tourists and merchants. Under the mode of general control, these two types of shops meet the needs of different consumers.

The Hawthorn Tree candied haws shop in the scenic spot, a candied haws in 15 yuan, a candied haws snack in 25 yuan, and several uncles-like tourists came out holding one or a box. The boss Zhang Huihui said, "Uncle is very good, and they will buy it again when they come back after a circle." This candied haws shop, which has been made into online celebrity, is the earliest independent shop in Gubei Water Town, and has been in operation for 7 years. The pavement of the front shop and the back factory is very valuable.

a corner of Gubei Water Town. Liu _ photo

The candied haws and hawthorn on the streets of old Beijing were bought in the vegetable market. If you don't choose them, the storage problem is also great. The candied haws made by Zhang Huihui have a screening process. The aunt he hired will pick out the bad ones and string the good ones into a string from big to small. It looks good, but it is also time-consuming. Zhang Huihui said that his aunt's aesthetics were all trained by him, and he switched from graphic design to traditional snacks, paying more attention to face value.

Zhang Huihui said, generally speaking, the food and commodities in the scenic spots leave a bad impression on people. What I want to do is to look good and delicious, and the appearance should conform to the aesthetics of young people, and the taste should be restored to the old and pure taste without additives. Look at Starbucks, a cup of coffee can sell for more than 3 yuan, and our traditional snacks only sell for two or three yuan. "I learned a little from this, that with good materials and good technology, I can make good things in a more labor-intensive way, instead of thinking about how I can save time and take shortcuts."

The mountain where the scenic spot is located is the hawthorn producing area in Beijing. Every September, Zhang Huihui will collect "Fog Linghong" in three or four nearby villages. The villagers all know his request. When the hawthorn bite is still tough, they will start to collect it. If it is harvested in the morning, it will not be harvested in the shade. After harvesting, it will be put into the cold storage immediately and can be used for 11 months. The craft of making sugar-coated haws is learned from the master in Beijing. First of all, the traditional raw materials are better, the hawthorn should be selected, the rock sugar should be used correctly, and the rest is the proportion of sugar water and the temperature.

Commenting on the candied haws I made, Zhang Huihui said, "What I made is definitely better than that made by the master, because the aesthetics are different.". Zhang Huihui, born in 198s, likes China's traditional food very much. He thinks that something similar to the Renaissance is happening in China in recent years. He used to think that the imported food was better, but now everyone will slowly find the traditional old things, traditional snacks and costumes, which will be accepted again.

This candied haws shop in Gubei Water Town is not Zhang Huihui's first personalized shop. He chose it because of the good environment. "Beijing is short of water, and there are mountains and old houses here". In Zhang Huihui's eyes, old wood assembled with new bricks is also an old house, with original simplicity and new life. Every season can give people a different sense of growth, and this atmosphere is very suitable for what I want to do.

Making money by doing this thing is only one aspect, and more importantly, it is to implement our own ideas. We like to do new things, and it's hard to stop our brains, so we always think about what new attempts we can make. "Hawthorn Tree" started with candied haws, and later developed hawthorn ice cream and hawthorn cake, and will make cakes in the future, said Zhang Huihui.

The other end of Gubei Water Town is close to Simatai Great Wall. Two post-9s Beijing girls, Siya and Mengqi, run an independent shop "Qianshan Teahouse". I chose this place because I thought Gubei Water Town was a unique and high-quality place, and I opened my first shop without much thought. After the two girls laughed at themselves, they didn't work hard to open a shop. They only focused on this one for seven years, and the income was enough. The two usually live near the scenic spot. "Opening a shop is also a kind of life. I didn't want to say that I earned all my money in a year or two."

Shallow Mountain Teahouse adheres to the concept of tea space, aiming at guiding guests to have a deeper understanding of tea culture, which is also a lifestyle guide. In the teahouse, a pot of good tea can bring drinkers back to the mountains and rivers where tea trees grow, and they will try to soak for themselves when they get home. Therefore, the vertical circle practice of this teahouse is completely different from those who invest in catering. Siya said that this requires more time to immerse yourself in this concept and enough time to contact with guests.

for this reason, it seems easy to make a teahouse, but only when you do it can you know that it is a super complicated thing. Some salespeople in the soul can't do it, so they need to do it themselves. Mengqi told reporters that the small labels on the tea are painted and printed by themselves, the tea list is designed and arranged by itself, the tea mountain runs by itself, the employees are in charge, and they have to go to work.

The difficulty of a pure teahouse lies in many things of understanding, which are not streamlined and standardized. The amount of tea and the size of the container will affect the taste of tea soup. What do you think these changes bring is the beauty, which is exactly the most headache for the clerk. However, in the past seven years, three groups of college students "graduated" from Asayama, all of whom were girls from nearby villages and towns, used their weekends and holidays to help manage the shops and systematically learn the knowledge of traditional kungfu tea.

When a teahouse is opened in a scenic spot, when there are crowds of people in the scenic spot during holidays, most of the guests stop to quench their thirst and get hot water, which will make the small teahouse full of people. However, in winter, when there are fewer people, the teahouse will have a better experience. For these guests, what they really need is something that can calm themselves down, and they would rather pay repeatedly for this kind of vacation that can impress them.

Meng Qi said that this is amazing. A couple came the day before yesterday and said that people around them were asking, why did you go there for tea so far away? She replied, I just want to sit in the teahouse there for an afternoon. Can't you drink it in the teahouse downtown? No, they are all drinking with tail gas. There are also couples who often come to our teahouse to stay in all the hotels in Gubei Water Town, and the recharge is 1, yuan.

what are the soul, tone and values of Gubei Water Town? What are the preferences and wishes of users in Gubei Water Town? Siya said, "I've just been working as a teahouse for a while, and I always thought, why should I open it in a scenic spot?" This is something I have never figured out before, and it is a bit awkward. Later, I realized that I can give my guests a surprise discovery. You are the one who is different. This may be what we have to do. "

"Great changes have taken place in the current customer base, with different consumption capacity, different understanding of consumption and different consumption needs, which in itself is the embodiment of the most full vitality". Li Yuan, the head of Gubei Water Town Management Department, said that experts in the industry believe that Wuzhen in the south of the Yangtze River and Gubei in the depths of Yanshan Mountain are undoubtedly the best destinations for transformation and upgrading from the perspective of China's tourism product design level and quality management, and the scenic spots in transition have dual functions of both sightseeing and vacation.

wuzhen mode takes "overall property rights development, compound diversified operation, equal emphasis on vacation business and comprehensive appreciation of assets" as the core, and pays equal attention to sightseeing and leisure vacation, and the ticket and operation are combined, thus realizing the construction and operation of high-quality cultural comprehensive travel destinations. According to the evaluation, the most successful place of Wuzhen model is its replicability. Gubei Water Town is the first landing project of Wuzhen model to the whole country, and its every move naturally attracts much attention.

It's not a landscape scenic spot, but a holiday scenic spot

In p>22, under the influence of the COVID-19 epidemic, the domestic tourism industry suffered an unprecedented impact. During the whole process of tourism suspension, start-up and recovery, there were repeated epidemics in many places, which once again caused a huge blow to the tourism industry, and tourism enterprises across the country suffered losses.

On March 24th, 221, CYTS released its annual report for 22, which showed that CYTS suffered an annual net profit loss for the first time since its A-share listing. Among its major holding subsidiaries, Wuzhen Company earned 795 million yuan in 22, with a net profit of 135 million yuan, contributing 89 million yuan to CYTS in proportion to its equity, and Gubei Water Town Company earned 572 million yuan in 22. Because Gubei Water Town and Wuzhen are from the same design team, the profitability of Gubei Water Town, which has always been highly concerned in the industry, has once again become the focus of attention.

Gubei Water Town started its operation on January 1st, 214, and it showed a violent growth momentum at the beginning of its operation. In that year, the passenger flow reached 98,, reaching a peak of 2,753,6 in the fourth year of its opening (217), and then it began to decline slightly, and the tourist reception in 218 was 2.56 million. "But from 218 to 219, the average occupancy rate and per capita of rooms, Relevant personnel of Gubei Water Town introduced.

during the may day holiday this year, there were many tourists in Gubei water town. Photo courtesy of interviewee

According to the target of CYTS in 21, the operation target of Gubei Water Town after entering the mature operation period is to receive 4 million tourists a year, and the comprehensive income of tourism is 1 billion yuan. The revenue target is approaching, but the passenger flow is stagnant or even declining. Therefore, the question about the label, operation effect and development potential of Gubei Water Town has not stopped since its opening, and the most prominent voice is to call it an artificial ancient town.

Regarding "fake", Wang Zuoquan, head of the brand department of Gubei Water Town, said that the name "Gubei" in Gubei Water Town was taken from the name of Gubeikou, Miyun, which is a frontier place name with a long history. The name "water town" was chosen because Tanghe, which runs through Gubei Water Town, is a tributary of Chaobai River and a truly natural river. Gubei Water Town is actually a fusion of history and nature. But I guess this combination may have caused some people to have a vague understanding of the brand-there are "ancient" and "town", that is, the ancient town, and our building is built according to the architectural shape of the traditional residential compound in the suburbs of Beijing. But we have never said that we are an ancient town, and our water is also natural. How can it be "fake"?

and "expensive". "A friend of mine mentioned it once when he booked a room, and I answered him that the service and quality we provided matched this value, so I made an account with him." A standard superior room in Gubei Light costs 1,21 yuan on weekdays, including the water town tickets and hot spring tickets for two people worth 596 yuan, breakfast for two people worth 276 yuan, and supporting swimming pools, children's entertainment facilities, gyms, etc. This is only in the accommodation area, but the whole scenic spot outside the accommodation area.

Mr. Li, who brought his children on holiday during the May 1 Golden Week, thinks that whether a thing is expensive depends on what the people who use it position as a luxury and high-quality holiday resort, so he doesn't pay much attention to the price, so he brings his children here many times. But many old people around him will treat Gubei Water Town as a park. They usually visit a park for free or at most 1 to 2 yuan, and the Forbidden City is only in 4 yuan. Gubei Water Town is not a landscape scenic spot, but a holiday scenic spot. This image has not been fully established in the eyes of Beijingers.

In fact, Mr. Li, who is engaged in public space design, has been paying attention to Gubei Water Town, which exists like a star. He believes that there is nothing to blame in terms of development logic and construction logic. Beijing is too short of mountains and rivers, and there are resources such as Simatai Great Wall, the "best Great Wall in China" written by Luo Zhewen. Gubei Water Town has been successfully rebuilt from the project positioning.

Tickets are more expensive, because the construction costs more money and the cost needs to be recovered quickly. Gubei Water Town is equipped with a waterworks that can provide direct drinking water. It is said that it still supplies nearby villagers, as well as sewage treatment plants, underground pipe corridors and heating facilities. "From the perspective of the industry, in fact, few investors will pay so much attention to the overall environment."

In addition, as a high-investment tourist destination, Gubei Water Town has high depreciation expenses, financial expenses, labor costs, energy consumption, property tax and other expenses. Gubei Water Town is four times the size of Wuzhen West Gate, and its operating cost is definitely higher than Wuzhen.

Rapid recovery after the epidemic

Jesuli Chen, executive director of Gubei Water Town Tourism Co., Ltd., told the reporter that last year, Gubei Water Town was affected by three waves of epidemics in China, Beijing Xinfadi and Shijiazhuang, Hebei Province, and the actual business was only half a year. Even in the difficult environment at that time, Gubei Water Town did not take the initiative to lay off one person and guaranteed the income of employees, and issued year-end awards and holiday benefits; Actively respond to the call of the state, rent reduction and exemption for rental shops and partners; Provide free tickets and preferential accommodation benefits to medical staff throughout the country; Give profits to tourists, and launch a variety of preferential products such as ticket discounts and accommodation discounts. "Gubei Water Town interprets responsibility and responsibility with actions."

Mr. Li, a tourist, also believes that the epidemic in 22 partially destroyed everyone's spending power. With the epidemic passing, the weekend tour in Beijing will definitely rise. "Wuzhen was released after 2 years of precipitation, and Gubei Water Town was built only seven years ago. It is too simple and rude to draw the conclusion that the water in Gubei Water Town is cool now."

according to the data of the national bureau of statistics, in 22, there were 2.88 billion domestic tourists, down by 52.1% compared with the previous year, and the domestic tourism revenue was 2,228.6 billion yuan, down by 61.1%.

According to the data of Gubei Water Town, the number of tourists will drop by 51% and the revenue will drop by 4% in 22.

The staff in Gubei Water Town are cleaning the waterway. Photo courtesy of the interviewee

Wu Bihu, director of the Tourism Research and Planning Center of Peking University Institute of Urban and Environmental Sciences, once said: When all tourism enterprises are forced to close down and even close down for one year and two months, Gubei Water Town can still get industry-leading revenue in the capital system with the strictest epidemic prevention measures, which is not achieved in all scenic spots. At this special stage, looking at the development prospects of a high-value destination, how can we expect to win much profit? In fact, the most rewarding thing should be whether the core team is still high-spirited.

The reporter learned that Gubei Water Town has recovered to nearly 7% of the same period in 219 in the first quarter of 221.