Why did powerful people in the Republic of China like to build villas in Moganshan?

Hello, Moganshan’s natural resources are not unique. There are many such mountains and rivers across the country. The design of B&Bs in Moganshan is far from unique. If you visit 20 other B&Bs with different characteristics across the country, you will change your view on the architectural design of B&Bs in Moganshan.

According to media reports, in 2014, Deqing B&B received 234,000 tourists, achieved direct operating income of 236 million yuan, and the annual output value of each bed reached 15,000 yuan.

The essence of Deqing B&B is in Mogan Mountain. Moganshan B&B is a general term, not a specific B&B. Bounded by National Highway 104 and with Moganshan Scenic Area as the commanding heights, the Shangbai, Chengxi, Duihekou, and Sanqiao areas of Moganshan Town, Futou Township, and Wukang Town are collectively referred to as the western part of Deqing, which is an important area for ecological and environmental protection. area, also known as the Tourist and Leisure Area around Moganshan. It is here that there are a large number of famous B&Bs.

To be honest, Moganshan’s natural resources are not unique. Looking across the country, there are many such mountains and rivers. The design of B&Bs in Moganshan is far from unique. If you visit 20 other B&Bs with different characteristics across the country, you will change your view on the architectural design of B&Bs in Moganshan.

So, what exactly makes Moganshan B&B famous and popular? In Mu Yao’s view, there are roughly the following reasons:

1. Obvious location advantages, spiritual The place of belonging is within reach

Moganshan is located in the center of the golden triangle of Shanghai, Nanjing and Hangzhou. At the foot of Moganshan, Deqing's Raftou Township is 55 kilometers away from Hangzhou and Huzhou, and only 210 kilometers away from Shanghai. Nanjing is only 250 kilometers long. Provincial Highway 09 runs through the entire territory, and National Highway 104, Xuanhang Railway and Hangning Expressway pass by.

Shanghai is a modern metropolis, and Nanjing and Hangzhou are ancient cities and capitals. They are also popular cities for tourism. Such a superior geographical location provides unlimited possibilities for the gathering of Moganshan's popularity.

2. Rich natural resources, both a support and a component of B&Bs

The New York Times selected the 45 most worthwhile places in the world, and Mogan Mountain ranked 18th Bit. CNN calls this place: In addition to the Great Wall, one of the 15 places with Chinese characteristics you must visit. This can be seen from these reports by foreign media.

In fact, Moganshan itself is a national AAAA tourist attraction, a national scenic spot, and a national forest park. Mogan Mountain has undulating mountains and beautiful scenery. The scenic area covers an area of ??43 square kilometers. Although it is not as majestic as Taidai or as steep as Huashan, it is famous for its sea of ??green bamboos, clear springs, and dotted villas. The charming scenery with different seasons is famous in the south of the Yangtze River, and it enjoys the reputation of "the first mountain in the south of the Yangtze River".

3. Profound humanities and history, endorsed by celebrities and foreigners

Moganshan, because in the late Spring and Autumn Period, King Helu of Wu sent generals and Mo Xie to create an unparalleled male and female couple here. Named after the sword.

Moganshan is one of the four major summer resorts in China. Many historical celebrities have given Moganshan a huge celebrity effect.

After the Opium War, the Qing court signed a series of unequal treaties, and foreign forces such as the United States, Britain, Germany, France, and Russia began to get involved and built villas and churches on the mountain. Moganshan became a A paradise where foreigners can live freely. Because missionary Mei Sheng and others published what they saw and heard here in foreign newspapers, Mogan Mountain became famous and became one of the four major summer resorts in my country, along with Lushan Mountain, Beidaihe Mountain and Jigong Mountain. Foreign culture has been "associated" with Moganshan since that era.

In other words, Moganshan itself is a leisure and tourism resort, with all kinds of supporting facilities already in place. This is the foundation for Moganshan B&B to flourish, and it can be said to stand directly on the "shoulders of giants."

4. There are many architectural remains, and the building itself is the scenery

Since Mogan Mountain itself is a traditional summer resort, a large number of celebrities have left countless poems, stone carvings and There are more than 200 celebrity villas of various styles and beautiful shapes.

These more than 200 villas have rich images and are all the same, representing the architectural styles of more than ten countries such as Europe, the United States, Japan, and Russia, making Moganshan known as the "World Architecture Museum" The reputation.

Among them, Queen's Hotel: where Mao Zedong stayed, Zhang Yunyi recuperated here, and Chen Yi came to visit many times; Wuling Village: Chiang Kai-shek stayed here many times during his honeymoon and attending meetings; Baiyunshan Pavilion: the Kuomintang's first Built by the former Foreign Minister Huang Yong, Zhou Enlai and Chiang Kai-shek held the Kuomintang peace talks here; Jingyi Villa: the villa of Zhang Jingjiang, the veteran of the Kuomintang; Linhai Villa: the villa of Du Yuesheng and Zhang Xiaolin.

These large numbers of buildings are themselves accommodation bases with unique charm and profound cultural heritage.

Of course, not everyone can live in many villas on the mountain. They have special reception tasks and recuperation needs, and receiving ordinary tourists is their "side job". When we talk about Moganshan B&B, Most of them refer to those B&Bs converted from residential houses halfway up the mountain.

In other words, the natural scenery elsewhere is the support and support, while the natural scenery in Mogan Mountain is just the supporting facilities for accommodation.

5. When rural tourism is promoted, the extremes of things must be reversed. The bigger the city, the more early it is to buck the trend

When the diverse and mixed modern civilization gradually reduces the agricultural civilization, in Shanghai and Hangzhou People in metropolitan cities such as Nanjing and Nanjing were the first to awaken, nostalgic, and return. They began to long for the tranquility and peace of the countryside. Rural tourism came into being, and Mogan Mountain was waiting quietly near them, so close, It is diverse and has unique connotations.

Fortunately, Moganshan did not rush towards the model of urbanization, but presented a more vibrant rural appearance, completing a beautiful counterattack of urbanization.

When rural tourism in Moganshan effectively connected urban needs and local resources, it exerted amazing fermentation power. The farm houses that were once scattered and abandoned on Mogan Mountain now have a rent of up to 1 million yuan for 30 years each. The derived supporting industries, leasing farm buildings and transferring land have turned the dormant assets in the village into real capital. There are more than 60 foreign hotels in the Moganshan area alone, driving more than 183 million yuan in property income such as farmers' house rental income and land transfer income.

Under such a situation, the more Moganshan B&B develops, the more popular it becomes, the more cohesive and influential it becomes. This is the economic foundation for Moganshan’s long-term development.

6. Dig deep into cultural resources and give new souls through creativity

The villages in the south of the Yangtze River are similar in their mountains, rivers and natural landscapes. To form "one village, one product" and differentiated competition, cultural packaging is indispensable.

The Liaoyuan Village at the foothills of Mogan Mountain has done a lot of "Republic of China Culture" articles. Dairy farms, silkworm breeding farms, racecourses, etc. have been established. As time goes by, these wind and rain-eroded stations, warehouses, and schools have become "materials" for rural tourism; abandoned railway sleepers, old-fashioned bicycle accessories, and locally sourced bamboo , used as cultural walls and fences, they separated teahouses, inns and cultural and creative spaces.

Culture is like MSG and color palette, enriching and enhancing the meal of rural tourism, thus driving the growth of Moganshan B&B.

7. Create a new category and be unique. It is difficult not to remember it.

When it comes to Moganshan B&B, we have to mention "Yangjiale"!

In 2007, Gao Tiancheng, a young South African boy who rode a bicycle from Shanghai to Mogan Mountain, fell in love with the small village of "Sanjiuwu" surrounded by green mountains. When he heard that most of these farmhouses were vacant, he immediately rented six large houses with his friends for a period of 15 years. From then on, they transformed the mud house into a low-carbon "Sanjiuwu Village Club" with environmental protection concepts, which became the birthplace of "Yangjiale" in Moganshan.

It can be said that it is the novel sign of "Yangjiale" that attracts countless attention to Moganshan B&B. People were first curious, isn't it a "farmhouse"? How can a "foreign house" come out? Then they started to explore, which greatly satisfied people's curiosity. At the same time, major media outlets followed the trend and reported on the emergence of this novel thing, setting off a climax of public opinion and making Moganshan B&B and "Yangjiale" famous overnight.

The successful publicity of "Yangjiale" is indispensable to Moganshan B&B.

8. There are stories, which are naturally intriguing

When you are in a Moganshan B&B, celebrities from the Republic of China will come to you one by one, and the B&B owner will happily comment on it for you. .

When you are in Moganshan B&B, the stories of foreigners starting their own business in Moganshan will be presented to you one by one.

When you stay at Moganshan B&B, those poems, essays and stone carvings come alive, telling you about the great changes across the historical peaks.

9. High style, but with various forms, and the scale effect is outstanding

The starting price of Moganshan B&B is one thousand yuan, which is polite, but it can easily cost three to five thousand yuan a night. Yes, let's put it this way, Moganshan B&B has attracted attention again because of its expensiveness.

"What kind of house and bed are so expensive? I must go and see it!"

Undoubtedly, the wealthy class who blindly seek novelty and difference in life are really not afraid of your expensiveness. I'm just afraid that you won't dare to be expensive. The more expensive you are, the more I’ll stay!

In the process, it once again shocked the public and ignited the media’s desire to report. It’s hard to think of Moganshan B&B as popular.

Of course, if you feel that this is not the case after reading this (mostly you are deceiving yourself and others, and the only thing you measure is whether your pocket is big enough), there are also B&Bs in Moganshan worth several hundred yuan, or even one hundred and ten yuan. Yes, I think what you want and worry about what you are anxious about. You can stay in a B&B worth 300 to 500 RMB for one night, then take a selfie next to the famous B&B, upload it to your circle of friends, and mark it at the end: Moganshan B&B, no big deal.

10. The local government strongly supports it, and it is easy to enjoy the shade against the big trees

Not only Moganshan, but also the entire Zhejiang Province is at the forefront of rural tourism in the country. For example: Dipu Village has a total of 687 households, more than 70% of which operate farmhouses; Liaoyuan Village had 2.7 million urban residents staying in bed and breakfasts last year; almost the entire village of Luci Village on the Fuchun River has been developed into a country hotel.

Compared with rural tourism in other places, Zhejiang’s “input-output ratio” is significantly higher!

To create such a B&B operating atmosphere, there is no doubt that it requires strong support from the local government It has a lot to do with it.

This kind of support is not verbal or documented, but the organic linkage of various departments, such as the moderate relaxation of relevant policies, the construction of relevant supporting facilities, the application of relevant licenses, the establishment of B&B associations, circulating media reports, etc.

I hope it can help you and hope you will adopt it!