Service marketing is the core content of tourism hotel marketing.

Service marketing is the core content of tourism hotel marketing.

Service marketing is a series of activities taken by enterprises in the marketing process to fully meet the needs of consumers on the premise of fully understanding and meeting their needs. As an element of marketing mix, service really attracted people's attention in the late 1980s. During this period, due to the progress of science and technology and the remarkable improvement of social productivity, the industrial upgrading and professional development of production are accelerating day by day.