Pingtan: Improving Quality and Making "Poetry and Distance" More Wonderful

On May 4th, the sun was just right. In the countryside of Dayuan Village, Junshan District, Pingtan, green lawns are connected together, and tents are dotted among them. Tourists come here in groups of three and five to camp, have a picnic and enjoy a leisurely holiday time.

? May day? During the holiday period, the camping tour in Pingtan continued to heat up, * * * received 3 1 10,000 tourists and earned 240 million yuan.

Recently, while doing a good job in epidemic prevention and control, Pingtan has continuously launched a series of cultural tourism feasts to stimulate the vitality of the tourism market and sprint with all its strength? Double half? And that goal and tasks for the whole year.

Internal temperament and external image-building

Recently, the reporter walked into Mei Tian Bay in Pingtan South Bay, which coincides with the cafe? Whales like blue tears? Wu Ting, a tourist, said that she was lounging in a folding chair sunbathing with her best friend. Blowing the sea breeze and drinking special drinks are so comfortable! ? There are 6 wooden houses and 2 small stations, which provide coffee and drinks, beer brewing, hamburgers and ice cream. In the evening, there are live performances by resident singers, and open-air movies are constantly shown. ? Su Min, head of the coffee shop, said.

At the beginning of this year, this online celebrity coffee shop settled in Tannan Bay and the northern ecological corridor. ? There are many kinds of customs in Landao, and the tourism market has great potential. I am confident to start a new career here. ? Su Min said.

Coincidentally, Tianmei 'ao Art Station has also set up a performance stage, and every night, music festivals, theme dances, light shows and other special activities are staged one by one; In the square of Aoi Tourist Service Center, graffiti activities accompanied by notes add a playful charm to the island's summer night?

? Since the beginning of this year, we have carried out special actions such as tourism market order and catering format to promote infrastructure upgrading and further improve tourism quality. ? The relevant person in charge of the Tourism, Culture and Sports Bureau of the experimental area said.

At the end of last month, the experimental area released tourism measures to benefit the people, including intimate half-price tour, warm-hearted free ticket tour, warm memorial tour, cultural archaeological tour, music fun tour, sports vitality tour and so on. Carry forward the tradition? Sightseeing tour? Where to? Travel around the world? Change.

Integration of literature and tourism to become an excellent brand

On June 5438+0, the Black Reef Music Expo, created by Xiaofeng Yinyan Cultural Industry Group, was unveiled in Pingtan 68 Town. This is a cultural complex integrating music exhibition, performance, communication and sales, mainly displaying precious collections such as vinyl records, tapes and CDs.

Pingtan 68 Town is the closest place to Taiwan Province Island in Chinese mainland. In recent years, the town has built Houyan Island, Wangtai Chihuo Street and Taiwan Province Love Street. Accelerate the construction of fishing port towns with cross-strait folk culture characteristics.

Yin Min and Zhu Cheng, director of the performance department of Xiaofeng Yin Yan Cultural Industry Group, said that Longwangtou Trend Life Museum will meet with tourists soon, and will create a trend living space integrating electronic music, trend play and cultural creation, bringing visitors an immersive new play.

Tourism is the biggest resource in Pingtan. Since last year, the experimental area has been clearly defined as? International style, youthful fashion? As the main line, vigorously develop the cultural tourism economy, and strive to build an island of joy in music and art, an island of vitality in brand events, and an island of comfort in tourism experience.

? Golden doll? Frequent cultural and creative products? Out of the circle? Is the road to the integration of Pingtan culture and tourism getting wider and wider?

? Haitan 1? Connect Pingtan and coastal cities in the province in series to build the first ship in China. Fu culture+exploring the ocean? Theme sightseeing cruise;

Yachts, sailboats, kite surfing and other sea sports are very popular, and Longwangtou Beach will also build an international windsurfing training base to attract domestic and foreign teams to settle in for training;

Cultural and creative industries have set sail. Is it online now? Blue tears? Theme Cup, South Island Pottery Pot? I am in Pingtan? More than 200 kinds of products such as 3D postcards;

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The data shows that in the first quarter of this year, the cultural tourism project in the experimental area has completed a fixed investment of 295 million yuan.

Technology empowerment enhances experience

Take out your mobile phone, tap the screen, travel route, voice guide and other functions? A key? Is it finished? In Pingtan, a trip is as simple as that.

This is due to? Swimming in Pingtan? Intelligent travel service application. The application was put into trial operation in March last year by Pingtan Comprehensive Experimental Zone and Fujian Tenglan Information Industry Co., Ltd. Divided into catering, smart scenic spots, blue tears area and other plates to take tourists? Eat, live, travel and buy entertainment? One-stop travel experience.

? We fully integrate big data and cloud computing technology, integrate tourism resources in the whole region, and meet all the needs of tourists before, during and after Pingtan tourism, and truly realize it? A mobile phone to visit Pingtan? , accumulated nearly one million service users. ? Zhang Huahui, director of Tenglan Information Operations, said.

With the blessing of science and technology, Pingtan International Tourism Island seems to be covered with wisdom? Brain? . Relying on the global cultural tourism decision-making analysis platform, enjoy a tour of Pingtan? It can control the running state of scenic spots in real time, form the information exchange of tourism data resources, and provide decision-making basis for local governments.

In recent years, the experimental area has been deeply cultivated? Air travel? Digital tourism services, vigorously implement and improve the smart tourism system plan, and make overall plans to build smart hotels, smart buses, smart toilets, smart parking lots and other supporting facilities to create a global tourism ecology. Modern smart sports parks have gradually taken shape, toilets in smart scenic spots have been put into use one after another, and guide card with dynamic signs can be seen everywhere? Pingtan international tourist island is becoming intelligent.

? Big data+? It also provides a new path for tourism marketing. The experimental area cooperated with platforms such as Tik Tok, Pinduoduo and Donkey Mama to launch online tourism promotion activities around Pingtan? Blue tears? Coastal scenery? And other selling points, all-round promotion to netizens across the country.