Work content of travel planning

Tourism planning content includes ten parts: resource analysis, market research, positioning analysis, functional layout, recreation mode design, landscape concept planning, business model design, tourism real estate conceptual planning, operation implementation plan, and planning diagram pieces.

(1) Resource analysis: Examine project resources, surrounding environment and related resources, conduct qualitative resource analysis; conduct comparative analysis of similar resources across the country and surrounding areas, and form a resource evaluation report;

(2) Market research: Collect relevant market data, analyze market demand based on relevant survey resources, and propose precise market positioning and market goals for the project;

(3) Positioning analysis: Through SWOT analysis, Position the development direction of the project area and form a system positioning through system integration, including theme positioning, development goal positioning, functional positioning, operational strategic positioning, etc.;

(4) Functional layout: according to the six elements of tourism , carry out the configuration and layout of productivity elements, and carry out recreational functional structure design and spatial layout design;

(5) Recreation mode design: design the comprehensive recreation mode of the entire system, and design the viewing routes and recreational content according to the viewing mode Planning, story compilation and scene layout planning, experience mode planning, special catering planning, and special accommodation planning form the itinerary structure; implement the specific complementary mosaic system structure of the six elements of "food, accommodation, travel, shopping and entertainment"; thus forming a specific Product conceptual design;

(6) Landscape concept planning: planning landmark buildings and style specification requirements, planning plant landscaping, garden landscapes, and functional buildings;

(7) Commercial Model design: selling point planning and analysis, income point setting, revenue structure design, marketing model design, brand planning, marketing channel planning, promotion idea planning, management model design, human resources development planning, investment estimation, financial forecast, investment installment planning , financing planning, development process planning, leverage utilization planning, business model integration, etc.

(8) Conceptual planning of tourism real estate - make full use of project resources to carry out conceptual planning and preliminary estimation of tourism real estate in the form of tourism commercial real estate, property hotels, resort real estate and other property types.

(9) Operational implementation plan: A plan to divide the project investment and operation into objectives and tasks. Based on the capital investment, a specific work plan will be formed in accordance with the business sequence and structural sections.

(10) Planning drawings: including location analysis map, market analysis map, current situation analysis map, functional zoning schematic map, project layout schematic map, road traffic and tour route arrangement schematic map, recreation mode and key project schematic map, Iconic landscape and style control schematic diagram, and important node landscape schematic diagram.