Introduction of tourism image ambassador

1. Image ambassador generally refers to a specific person or group, which is similar to the envoys of various countries to some extent, but not the same. They involve all aspects of politics, economy and culture. It plays an important role in promotion and publicity. The image ambassador cooperates with enterprises, institutions, organs and relevant government organizations. Relying on the ambassador's powerful social influence and personality charm, carry out relevant promotion and publicity work for the units or activities he speaks for.

2. A tourist image ambassador is to show a tourist attraction and publicize a tourist route. Through their beauty, wisdom and affinity, tourism image ambassadors display tourism resources, market tourism brands and sing the theme of harmonious and progressive tourism.

3. The ambassadors of tourism image should be civilian and friendly, and easy to popularize. From this point of view, it is ideal to choose a tourist image ambassador among the stars. Because the star itself has a certain popularity, on this basis, the publicity will be icing on the cake.