Is there a future for learning video shooting and editing?

I have been engaged in the short video industry for more than 9 years. I find that this industry is becoming more and more promising. Before the concepts of self-media and short videos were not popularized, many laymen may think that film and television production is a very professional When it comes to making videos, people will think of TV stations, reporters, directors, editors, advertising companies, film and television companies, wedding companies, etc.;

It is true that the concepts of new media and self-media 7 or 8 years ago It hasn't come out yet, but traditional media like TV stations are really good units, so at that time, editing and directing became one of the top ten popular majors. Many universities have added the major of radio and television editing and directing, although they also teach related knowledge such as video shooting and editing. , but more of them tend to be in the direction of news, special topics, etc., because this is also their original intention of teaching. There are also professional schools like Beijing Film Academy, which mainly learn creative knowledge at the cinema level. In these two learning environments , one is in the direction of television directors, and the other is in the direction of professional films. In fact, there is a big gap in the middle, which is the commercial film market. Many people will want to learn how to make TV directors, but the teachers who teach directing may not have commercial films. How can we teach people who are suitable for the commercial market if they don’t have rich practical experience? Those in the professional film field look down on ordinary commercial short films. With the rapid development of the Internet and technology, videos no matter in form, technique, angle, style They are all innovating rapidly. Just like some of the promotional videos we watched on CCTV in the past few years, they all gave a high-level and macro-level experience. But now they are all from the perspective of small people and the way of telling stories, and the video experience is more thoughtful. .

In the current environment, video has become the mainstream mode of communication. The demand for video production positions is no longer limited to TV stations, film and television companies, etc. Many companies also have their own video departments and have begun to use short videos to empower Yes, video not only plays a role in publicity and display, but also directly drives product sales. Video has become the standard for every company, every product and government propaganda. This is the market for commercial videos, new media and Internet companies. Not to mention.

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