Looking at the changes in economic development from ancient town tourism to ancient city tourism changing from hot to cold

In the past two years, tourism in ancient towns has become more and more deserted. Lijiang, Dali, Wuzhen, Pingyao, Fenghuang... these ancient towns that were once so popular are now not crowded at the door, but compared with The bustling market a few years ago has indeed become very deserted. On the contrary, the number of people traveling to developed coastal areas such as the Yangtze River Delta and the Pearl River Delta has increased significantly.

Some people say that this is because the ancient towns are now seriously homogenized, and everyone is tired of aesthetics. Moreover, the ancient towns are seriously commercialized, and the shops are bullying customers. The tourist experience is getting worse and worse, and the personal safety of tourists is even threatened. . Thanks to word of mouth, people are increasingly reluctant to visit these ancient towns.

It is true that these negative factors have affected the reputation of these ancient towns to some extent and reduced tourists' interest and expectations. But these are not the main reasons why tourists do not visit ancient towns.

I remember that the rise of ancient town tourism probably started in 2000. Many ancient towns that were previously only rumored among a few senior travel enthusiasts burst into the attention of ordinary people with the dissemination of various travel notes and media reports. . This time point happened to be the point when China's economy began to take off. Some Chinese people with bulging pockets began to pursue spiritual satisfaction after meeting their material needs. And these ancient towns full of history, culture and romantic feelings have become the first choice for these people. In recent years, the economy has been declining. Especially in the past two years due to the epidemic, many people's economic conditions have become very poor. Therefore, spiritual pursuits have become less important when material dissatisfaction is not met. This is the fundamental reason why tourism in ancient towns has become deserted.

No matter how much human civilization develops, it cannot escape the instinct of beings, which is survival. When people are poor, they like to be with powerful and wealthy people. This is nature and it is to ensure survival. This is the fundamental reason why people like to travel to developed areas when the economy is not good. In a developed economy, people's survival crisis no longer exists. At this time, humans, as civilized creatures, begin to pursue the social side and like to visit places with culture and history. This is also natural.

On National Day 2021, many people have discovered that there are many tourists visiting southern cities, Jiangsu, Zhejiang, Shanghai, Guangzhou, and Chengdu. However, there are very few tourists visiting historical cities such as Beijing and Xi'an, as well as some ancient towns that were very popular before. There is a lot of debate over the accuracy of the statistics.

Tourists vote with their feet as to where to go or not, but the invisible hand of economic conditions is the decisive factor behind it. The popularity of ancient towns has cooled down, which only illustrates the fact that the economy has been declining in recent years, and the pressure on the Chinese people has become greater and greater under the economic downturn.

Hope everything will get better.