What's the use of ANT FOREST in Alipay?

For Alipay users, it is an interesting public welfare activity to get up early every day to collect energy and apply for planting a tree in the northwest desert of the motherland in their own name after reaching a certain amount. Users not only enjoy the joy of successfully stealing friends' energy, but also make practical contributions to the greening project of the motherland in their own names (in order to identify themselves, ANT FOREST has set a unique number for each tree), and maybe they will have the opportunity to travel to Alashan, Wuwei or Kubuqi one day, and they can also start a wonderful tree-seeking trip.

For Alipay, it not only improves the activity of the application, but also strengthens the social attributes of the product. By designating Alipay to buy train tickets, pay utilities and pay offline, it is also a means to collect user information to a certain extent, which improves Alipay's user stickiness. I think ANT FOREST and Ant Manor come down in one continuous line, and both are doing public welfare for Alipay users. ANT FOREST changed the image of Alipay in the eyes of users to some extent. For most people, Alipay is no longer a cold wallet, but a caring platform.

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After receiving tree planting from ANT FOREST of Alipay, all your low-carbon behaviors, such as walking, online ticket purchase and living payment, can get green energy from Alipay, collect green energy to water the saplings in ANT FOREST, and you can plant a tree. Alibaba will plant a real tree in a designated place. Simply put, every time you plant a tree, Alipay will plant a real tree for you.

Using Alipay is not only convenient and quick, but also contributes to the environmental protection of our home. Why not? I believe this is also the main reason why many users go to ANT FOREST to collect energy. Of course, there are also some users who want to show off their wealth naked in the circle of friends, and they can also collect the green energy of their friends and have certain social interests.

So what behaviors can get the green energy of Alipay? It mainly includes: walking, offline payment, online ticket purchase, online train ticket purchase, living payment (paying water, electricity and coal), idle fish trading, green office (nailing) ETC payment, electronic invoice, subway travel, appointment registration, international tax refund, etc.

When all the energy is collected, you can apply for planting a real tree, and Alipay will also issue a certificate with a unique number, which will indicate the public welfare organization and planting area responsible for planting this tree. At present, Haloxylon ammodendron, Salix psammophila and Pinus sylvestris var. mongolica. Quercus mongolica and Populus euphratica are the main planting areas, including Ordos, Alashan, Wuwei, Kubuqi, Tongliao and Lanzhou.

Oh, by the way, ANT FOREST still supports hybrid breeding. You can plant trees with your friends and record your special feelings in this special way. Hybrid themes include: genealogy, love tree, friend tree, classmate forest and colleague forest.

Imagine a few years later, when you travel somewhere and find the tree you planted, you proudly say, "Look, this is my tree!" " "

Alipay ANT FOREST was designated as a public welfare activity and a personal carbon platform. What is the specific purpose of this ANT FOREST how to play? I believe many players still don't know. It is said that trees can be planted. Let me introduce ANT FOREST to you. What's the use?

"Carbon account" is defined by Ant Financial as one of Alipay's three major accounts (capital account, credit account and carbon account), which is used to measure the carbon emission reduction of people's daily activities. Ant Financial believes that the future finance will be green finance, and the "carbon account" will be dedicated to building the world's largest platform for measuring, trading and enjoying low-carbon life, which will not only allow people to record the footprint of low-carbon life, but also form people's green emission reduction activities and form a trading account for carbon assets. When the future conditions are ripe, carbon assets may be bought, sold and invested.

The carbon account gives people a sense of achievement in sustainable behavior. If everyone completes it three times: once a day, walk to work within 1 km instead of other modes of transportation; Pay water, electricity and gas fees once a month; Use Alipay 5 times a week in supermarkets and other places, and put an end to paper documents, and the per capita daily emission reduction can be 142g.

"Green finance in internet plus can inspire everyone's energy." Jing Xiandong, president of Ant Financial Services, said that the green financial model of Ant Financial Services is to drive innovation with technology, awaken everyone's awareness of emission reduction and environmental protection, actively respond to top-level design, and promote international experience exchange and capacity building in the field of green finance.

I was invited again. Well, to put it simply, it is to change users' payment habits and lay the foundation for eliminating cash payment. Once the user wants to pay the bill, the first thing that comes to mind is to use Alipay, which can be said to have achieved the goal. After all, the afforestation donation 10 yuan can be found on Alipay, and it is a gimmick to use Alipay to pay for afforestation. After all, most people may think that something is better than nothing. After all, there is no need to spend your own money. !

ANT FOREST is actually a low-carbon energy plan advocated by Alipay. It increases our energy through some low-carbon behaviors, so as to obtain different trees and plant them in the desert to form ANT FOREST, thus protecting the desert.

Generally speaking, the saplings we receive will be planted in different desert areas through ANT FOREST, such as Haloxylon ammodendron Salix and so on. These trees can protect the desert to some extent.

And our so-called low-carbon behavior includes that we will accumulate different energy by paying or walking, and change these energy into different decimals.

Moreover, we can find the trees we planted and see the numbers of our saplings through ANT FOREST. It can be seen from here that its significance is indeed far greater than our behavior. For example, the tree I applied for planting in June 2007+2065438 has been claimed by china green foundation and planted in Ordos.

I've been involved since Alipay launched ANT FOREST. I can plant trees in the desert and improve the environment with my hands. Very good. 20 17 I was in Yinchuan during the summer vacation, which is only 90 kilometers away from the ANT FOREST planting area of Alxa League. It's a pity that I didn't go to see my tree. My home is in Anhui, so it's not easy to go once. I don't know when I can fulfill this wish.

ANT FOREST is a cooperative project between Alipay and non-profit organizations. The low-carbon behavior of Alipay users on Alipay is transformed into a kind of green energy. When this green energy reaches a certain amount, a tree can be planted in ANT FOREST, and non-profit organizations will also plant a real tree in a specific area.

Real trees are planted in some wild places, such as Alashan. In some parts of our country, soil erosion is very serious. We should protect the environment. Plant real trees directly if you have the ability. If you don't have the ability, then use Alipay more, use Alipay for low-carbon behavior and accumulate more. Two years a year, we can always contribute a real tree to Alashan.

Plant trees, interact with friends and wake me up. Get up early every day, afraid of energy being stolen, and want to steal other people's energy.

The launch of Alipay in ANT FOREST is green and environmentally friendly, and it is also a feeling of public welfare. It has been loved and supported by many people and seems to have an unintentional effect.

First of all, for social collectives, public welfare and environmental protection have won the hearts of the people.

ANT FOREST aroused everyone's charity. With the trusted platforms of Alibaba and Alipay, he keeps exercising every day, cultivates healthy online shopping habits, combines public welfare with fun and games, and gathers energy to condense social circles. Public welfare activities have been widely participated by the people, and the people have gained a sense of self-esteem, pride and accomplishment, Alipay harvest flow, big data, government subsidies, social support and a win-win situation. Public welfare makes people happy, and win-win is more popular and everyone is happy.

Secondly, for individuals, exclusive labels make them happy.

ANT FOREST's green behavior harvests energy to plant trees, and then gives each tree a unique number, which corresponds to its own trees. You can also go to the field to watch the growth of trees, which adapts to people's "exclusive" mentality. Just as we adopt children, stray pets and plant flowers and grass, we gain a sense of identity in the name of "exclusive". Only a tree dedicated to itself will persist in exercising every day, gain energy through green behavior, and then devote itself to irrigation, love and care, and even get up early to crave green energy. The more you work, the happier you will be.

Thirdly, for Alipay enterprises themselves, it is necessary to find a new way to improve their territory.

ANT FOREST Public Welfare launched by Alipay is a relatively new Internet product to some extent. It has opened up territory and blank in the field of public welfare environment, quickly gained huge traffic and users, and won the praise of the government and users. At the same time, it also promoted Alipay and Alipay payment, increasing the frequency of Alipay use, killing two birds with one stone. ANT FOREST has perfected the Alipay product chain, and opened almost all its products, such as Ant Manor, Ant Credit, Payment, * * * * Bicycle, Takeaway, etc., to form a closed product chain and increase its competitiveness, thus greatly improving the popularity and brand benefits of Alipay products.

Finally, for the country and human beings, wind and sand fixation, environmental protection. At present, the ecological environment situation in China is grim. Sandstorm, smog, floods, mudslides, droughts and other epidemics occur frequently, so it is urgent to protect the ecological environment. Alipay ANT FOREST, as a conscience enterprise and environmental protection fund, co-sponsored public welfare activities in ANT FOREST, and made remarkable achievements, contributing to the environmental protection cause in China. Protecting the environment is inseparable from the participation of the government, enterprises, society and individuals. ANT FOREST is just a pioneer, the tip of the iceberg. Looking forward to more and wider public welfare activities and games, adding green and benefiting mankind.

Plant a tree and keep a love.

(Text: northwest university of politics and law Zhang Chaoyang)