What should I pay attention to when doing Baidu bidding in the tourism industry? Can any experts in this field tell me?

First of all, you must determine your main product, and then set the keywords of your main product. It is best to use long-tail keywords, so that the target group is more accurate. Although the search volume of short-tail keywords is relatively large, there are many Clicks are all wasted

Another thing to pay attention to is the pricing of keywords. Use the keywords you set and search on Baidu to see how the competition is before deciding your bid