Report data of China Inbound Tourism Development Annual Report 2012

Inbound tourism has grown together with reform and opening up. The number of inbound tourists received in my country increased from 1.81 million in 1978 to 135 million in 2011, an increase of nearly 75 times, with an average annual growth rate of 28.3%. my country's foreign exchange earnings from inbound tourism increased from US$260 million in 1978 to US$47 billion in 2011, an increase of nearly 181 times, with an average annual growth rate of 28.9%. my country's world rankings for the number of overnight tourists received and foreign exchange earnings from inbound tourism rose from 18th and 34th in 1980 to 3rd and 5th in 2010, respectively.

China has become a major tourist destination in the world. Our country has become the first choice destination for Japanese and Korean nationals to travel overseas, and is also the third largest destination for Russian nationals to travel overseas. The number of tourists from the United States accounted for about 20% of the total number of tourists from the United States to the Asia-Pacific region. The number of tourists from Germany accounted for 10% of the total number of tourists from Germany. About 20% of the total number of tourists to the Asia-Pacific region; my country's number of British tourists accounts for about 10% of the total number of British tourists to the Asia-Pacific region and the Americas; my country is France's largest tourist destination in Asia.

Inbound tourism achieved steady growth in 2011. In 2011, it received 135.4236 million inbound tourists, an increase of 1.24% over the previous year, and the market generally maintained a steady growth trend; in 2011, it received 27.1121 million inbound foreign tourists, an increase of 3.77% over the previous year, and the market was relatively active; in 2011, it received Hong Kong and Macao tourists The number of inbound tourists to Taiwan was 108.3115 million, an increase of 0.63% over the previous year. The market is generally stable. In 2011, inbound tourism achieved foreign exchange earnings of US$48.464 billion, an increase of 5.78% over the previous year, and foreign exchange earnings continued to increase.

The source structure of inbound tourism maintains its usual characteristics. The tourist source markets of Hong Kong, Macao and Taiwan continue to occupy an absolutely dominant position, and the market share of foreign tourists has increased slightly; the composition of the main source countries of inbound tourists is basically stable, and the short-distance market has a significant advantage.

Regional differences in the development of inbound tourism are very significant. In 2011, inbound tourist flow was highly concentrated in the eastern region, and the East-West difference in inbound tourism foreign exchange earnings was very significant. Relatively speaking, the distribution pattern of inbound foreign tourists was more selective.

The imbalance between supply and demand in the inbound tourism market. The imbalance between the hardware dominance of supply and the software dominance of demand, the imbalance between the eastward shift of supply's center of gravity and the westward shift of demand's expectations, the imbalance between supply's homogeneous development and the diversified growth of demand, resource-based single product development The model is difficult to meet the diversified tourism needs of inbound tourists.

Tourism marketing at the national level continues to play a leading role. The "Tourism Theme Year" work has become the starting point for coordinating the national tourism image promotion. The design and promotion of tourism image slogans and logos have boosted the country's overall publicity efforts. The establishment of "China Tourism Day" is of symbolic significance in strengthening overseas awareness. The reform of the International Tourism Fair has further explored its functions. The initiative and enthusiasm of local tourism marketing are increasing day by day.