Ways and methods for tour guides to strengthen their professional ethics

Code of professional ethics for tour guides

The professional ethics of tour guides mainly consists of professional ethics of tour guides, professional responsibilities of tour guides, professional attitudes of tour guides, professional disciplines of tour guides, professional skills of tour guides, and professional conscience of tour guides. The professional honor of a tour guide consists of eight factors, which can be summarized in the following sentences:

Abide by laws and regulations, be dedicated and love the job; provide quality service, guests first; be sincere and fair, and put credibility first; neither humble nor arrogant, treat everyone equally; unite and cooperate , take into account the overall situation; be eager to learn and make progress, and improve business.

(1) Observe disciplines and laws, be dedicated and love your job

This is a code of conduct for tour guides to correctly handle individuals and collectives, individuals and society, and individuals and the country. Tour guides must abide by national laws and regulations, consciously implement the rules and regulations of the industry and the travel agency where they work, abide by the disciplines of the travel agency industry, implement tour guide service quality standards, and strictly follow tour guide operating procedures, that is, be prepared, receive, and deal with the aftermath Handle various tasks of the three major programs. You must have a strong professional mind and love your job. If a person loves the career he is engaged in, he will regard the pursuit of his career as his goal, study hard in the business, constantly expand his knowledge field, and enhance his ability. Service skills, provide tourists with high-quality tour guide services, and make outstanding achievements in tour guide service positions.

(2) Quality service, guests first

The idea of ??serving tourists wholeheartedly and the service tenets of "guests first" and "service first" are the main connotations of tour guides' professional ethics . Tour guides have tourists in their hearts, and regard tourists as guests, friends, and relatives. They think about tourists' thoughts and worry about tourists' needs. With this state of mind, virtues such as being considerate, enthusiastic and thoughtful, and working hard without complaint can be achieved. will be shown in actual work. Such a tour guide will be welcomed by tourists. On the contrary, even if the tour guide has profound knowledge and superb skills, he will not do a good job as a tour guide, let alone be welcomed by tourists.

(3) Sincerity, fairness and credibility first

Sincerity, fairness and credibility first are the main norms of ethics for tour guides and are the correct way to handle the actual interest relationship between tour guides and tourists. A code of conduct. In the professional activities of tour guides, sincerity means being truthful and sincere, paying attention to credit, keeping promises and contracts, not cheating, not deceiving or embarrassing tourists, fairness and justice, fair sales, reasonable prices, and earning reasonable and legal income. Profits can neither "kill" tourists nor allow tourism companies to suffer losses. Reputation is the life of an enterprise, especially for the tourism industry with strong service, high mobility and high consumption level. "We sincerely recruit customers from all over the world, and reputation comes from trust." As a tourism industry employee, tour guides can only be sincere Only by treating every tourist fairly and providing them with quality services can we establish a good reputation and ultimately achieve good economic benefits.

(4) Neither humble nor arrogant, and treat everyone equally

Neither humble nor arrogant, and treat everyone equally is the embodiment of the national self-esteem, self-confidence, national character and personality of the tour guides in the professional activities of tour guides, and is important for correctly handling the host-guest relationship. Ethics.

Tourists no matter which country they come from, which nationality they belong to, no matter their socioeconomic status, age or youth, are all the service objects of tour guides. Tour guides must respect the personality of tourists and serve them enthusiastically and thoughtfully. To provide services, safeguard their legitimate rights and interests, and meet their reasonable and possible requirements. We must not be biased or favor one over another.

In a tour group, there will inevitably be unreasonable people. Tour guides should always remain calm or laugh at the words and deeds of such people, so as not to offend the elegance of the host or the dignity of the guests. If you understand, then let go.

(5) Unity, cooperation, and taking into account the overall situation

Unity, cooperation, and taking into account the overall situation are the guides’ ability to correctly handle the differences between colleagues, between departments, between industries, and between local interests and overall interests. between immediate interests and long-term interests.

It requires tour guides to correct the relationship between individuals, collectives and the country, and consciously subordinate personal interests to collective interests, local interests to overall interests, and immediate interests to serve long-term interests. This is a high moral requirement, but it is also a problem that is often encountered in the professional activities of tour guides and must be properly solved. Every tour guide staff must take this as a criterion and strive to achieve it in their professional practice. . Only in this way can the overall image of the tourism industry be maintained and quality services be provided to guests.

(6) Be eager to learn, make progress, and improve your business

Being eager to learn, make progress, and improve your business is an important professional ethics for tour guides. Only with rich business knowledge, proficient professional skills and excellent basic skills can we provide quality services to tourists, fulfill our professional responsibilities, win reputation for the enterprise, and contribute to the development of the tourism industry. Being eager to learn and improve one's business has become a moral obligation and cannot be understood as just a business requirement. Only such tour guides can provide quality services to tourists and fulfill their professional responsibilities. At the same time, we seek to develop ourselves and then achieve the requirements of unity of moral knowledge and action.

Methods

3. Ways and methods for tour guides to strengthen their professional ethics

(1) Tour guides should strengthen their own professional ethics

Tour guides The professional ethics of personnel play an important guiding role in the work of tour guides. However, for individual tour guides, these theoretical principles and norms are only an objective force external to the subject and only have external binding force on tour guides. As a qualified tour guide, you must strengthen the professional ethics of tour guides, transform these requirements into your own inner moral quality, become your own moral needs, and then externalize them into correct moral behavior. Specifically, tour guides must be good at self-observation, self-examination, self-examination, and self-discipline, transform external moral requirements into their own moral character, melt it into their own souls, and then consciously implement moral norms, adjust their own behavior, and effectively Solve various conflicts in the work of tour guides and become a qualified tour guide.

⒈Focus on strengthening people’s inner moral conscience

Moral conscience is a moral psychological mechanism for people’s self-control and self-regulation. It is often related to people’s sense of obligation, honor and dignity. It enables people to realize their moral responsibilities to others and to society. The improvement of the professional ethics of tour guides depends on the improvement of the inner moral conscience of tour guides, making them consciously fulfill the professional ethics of tour guides.

⒉ Be cautious about independence. It means that a moral person is always careful not to do any immoral things when he is alone without supervision, develops the quality of "being cautious", and reserves a legal space deep in his heart for immoral things. In the small world, consciously exercise and transform yourself to achieve the state of "careful independence".

3. We must carry out criticism and self-criticism, and be strict in dissecting ourselves. Moral cultivation relies on one's own subjective efforts and a high degree of consciousness. The essence of professional moral cultivation is that tour guides carry out self-understanding, self-anatomy, self-education, self-struggle, self-transformation and self-improvement in the depths of their souls. This is the foundation of the moral cultivation of tour guides. Method one.

(2) Tour guides should strengthen industry self-discipline and establish and improve the self-discipline mechanism of the tour guide industry.

1. It is necessary to establish a self-discipline mechanism for the tour guide industry and standardize the behavior of industry practitioners. From the perspective of safeguarding the overall interests of the country and the industry, we will create a good overall image of Zhangjiajie tourism, actively promote industry self-discipline, and create a good industry development environment.

First, we must abide by laws and regulations and standardize services. Comply with national laws and regulations, and serve tourists in strict accordance with the "Travel Agency Management Regulations" and "Tour Guide Management Regulations" and their "Implementation Rules".

Second, we must obey management and accept supervision. Obey the arrangements and division of labor of the travel agency and the management of the tourism administrative department, and accept the supervision of departments at all levels and tourists. Fully respect the wishes of tourists, do not deceive or induce tourists, and be truly honest and trustworthy.

⒉Establish and improve industry organizations. Establish a tour guide association and formulate and study the "Industry Self-Discipline Convention". Utilize the advantages of the association to strive to improve the quality of tour guides, strengthen self-discipline in the tour guide industry, standardize professional behavior, and establish good professional ethics.