Traditional Culture Encyclopedia - Travel guide - Does the TV series "I stand on the bridge and watch the scenery" have a heart-warming advertising copy?

Does the TV series "I stand on the bridge and watch the scenery" have a heart-warming advertising copy?

I wonder if you have seen the TV series "I stand on the bridge and watch the scenery" broadcast by Mango TV this year? Anyway, I haven't seen it yet, but as a copywriter, I saw a series of advertising copywriting made by Mango Taiwan for this TV these days, which is full of style and is very suitable for copywriting in the tourism industry. Today, I selected a good set of UGC copywriting for you. This copy mainly focuses on the theme of "the scenery is you, no matter what". Let's take a look at the specific content of the copy:

Mong Kok: There are so many people in Mong Kok that all the missed pineapple bags are crowded on the ground. You need five lipsticks.

Bund article: Going to the Bund on New Year's Eve, holding your high heels after the end, leading you for two kilometers before taking a taxi, and complaining that the New Year has not arrived, it is really cute.

Thailand: I don't like to eat anything except Dong Yin Gong and curry. I stayed with her in Thailand for half a month just because she said that her biggest dream was to bask in the sun on the beach.

Hongyadong, Chongqing: I got lost in Hongyadong for two hours, and finally understood why Chongqing is a 3D magic city. I still miss the sweat from your nose when you eat hot pot.

West Lake in Hangzhou: Last autumn, I finally went to Hangzhou to see the West Lake. I rented two people's bicycles, but you refused to step on them. You are too lazy, I still can't help it.

Dali Erhai Lake: She quarreled for half a year and wanted to see Erhai Lake. That day, I hid go to dali's plane ticket under my pillow. After reading it, she cried and laughed like a child.

Campus article: I sat in the playground all afternoon that day, the warm wind was blowing gently, and her cheeks were red. I have never felt that the world can be so quiet and the sunset can be so beautiful.

Sleepless night: On the night when I couldn't sleep, I sent him a WeChat saying that I wanted to travel. He immediately sent a full-screen travel guide link, saying: I am willing to accompany you anywhere you want to go in the world.

The scenery is you, no matter what. This kind of copy should not be too beautiful. This wave of copywriting is not deliberately written, but shared by users, simple and warm. User UGC, the copy is more authentic. Between the lines, you can feel the deep love between young couples. About travel, about love, the scenery is you, no matter what.

Anyway, after reading this group of copywriting, is it helpful for your copywriting? Real complaints from users are more infectious, don't you think?

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).