What are the advantages of Rakuten Japan?

Amazon’s European and American sites are highly competitive, and many product categories are somewhat saturated. Cross-border e-commerce sellers may wish to try Japanese sites or settle in Rakuten’s local e-commerce. The consumption habits of Japanese people are more similar to those of China, and they are "fertile ground" for Chinese sellers. Below Bajie introduces the advantages of settling in Japan.

1. Japan’s Internet started early and online shopping habits are mature

Japan’s mobile Internet started early and developed rapidly. As early as the era of feature phones, Japanese mobile phones, TVs, mobile wallets, etc. Be widely used. The number of Internet users ranks fifth in the world, with a population of more than 100 million, an Internet penetration rate of 94%, and per capita online shopping consumption of US$1,164.

2. Japanese consumers have high loyalty and are easy to accumulate credibility

Japanese culture values ??loyalty, and Japanese people will buy high-priced products because of quality assurance. At the same time, they attach great importance to product information, packaging, delivery time and customer service when evaluating product quality and making purchasing decisions.

Therefore, getting good reviews is a priority for sellers who have just entered the Japanese market. Sellers who focus on selling non-branded products must be patient, understand consumers, and spend time building trust with them when entering the Japanese market to sell products, and continue to accumulate reputation.

3. Japan has obvious product preferences

Categories related to Japanese mainstream culture such as toys, animation games, figurines and DIY are the most popular e-commerce categories in Japan; Furniture and home appliances are the second most popular category in Japan, of which home decoration and kitchen supplies are the largest subcategories; snacks and personal care are the third most popular category in Japan, similar to grocery stores such as Lawson and Miniso, while electronics The advantage of merchants is that they are cheap and rich in styles.

4. Japan’s shopping peak period is catering to Amazon

In Japan, the peak shopping period for consumers is in July and December every year, because Japan’s shopping peak period is in these two months every year. The amount of bonuses is not less than three months’ salary. This market situation coincides with Amazon’s store celebration in July and the holiday season in December - Christmas, Black Friday and Cyber ??Monday. This has led to Japan’s online shopping consumption to be concentrated in the annual The sales season around Christmas and after summer and winter.

5. "Island country" logistics and refined management

Japan is an island country, and the delivery speed and quality are very stable. Generally, all items can be signed for within one to two days. Japan's logistics industry is quite mature, its level of refined logistics management is the highest in the world, and scheduled delivery is fully popular. If you use Amazon FBA, Chinese sellers can provide Japanese consumers with priority same-day and next-day delivery services.

6. Japanese consumers have more direct payment methods

There is no outstanding third-party payment platform in Japan, and direct bank transfer and credit card payment methods are very common.

However, it is understood that Japanese consumers are more willing to use cash and credit cards when shopping in physical stores. On the other hand, mobile device payments and e-wallet payments are also growing.

7. The holiday promotion season is obvious

Japan’s promotion season is completely consistent with the holidays in many countries. Most Western holidays such as Christmas and Valentine's Day are very popular in Japan, and Halloween has also gained high popularity among young consumers in recent years.

During the general holiday period, clothing, gifts, decorations and holiday essential products are the most popular. But when it comes to New Year’s Eve, unlike fireworks in other countries, Japanese people especially like to send lucky bags, and creative designs of lucky bags will be very popular.