Can the tourism industry promote soft text?

The tourism industry can be promoted in soft language.

Soft writing is a kind of propaganda style relative to hard advertising. With the progress of the times, people's rejection of advertisements is becoming more and more serious. In order to achieve better publicity effect, businesses must face up to the angle of publicity, and market and promote themselves in a soft way.

definition of tourism soft-text marketing:

① For tourism marketing, soft-text promotion refers to some propaganda and explanatory articles published in newspapers, magazines, DM, internet, SMS and other propaganda carriers that can enhance the brand image and popularity of tourism enterprises or promote the sales of tourism enterprises' products.

② For tourism website optimization, soft text can bring rich external links to the target tourism website, enhance the popularity of the target website and attract traffic.

Advantages of tourism soft-text marketing:

1. Publicize like a spring breeze to avoid tourists' rebellious psychology. Compared with hard advertisements, the reason why soft articles are called soft articles lies in the word "soft", which is like hiding a needle in a cotton wool, keeping it hidden and defeating the enemy invisibly. By the time you find this is a soft article, you have fallen into the trap of carefully designed "soft article advertisement" What it pursues is a kind of communication effect of spring breeze and rain, moistening things silently.

2. The cost is quite low, which saves the publicity cost. The charge of online media for soft articles is much lower than that of hard advertisements in traditional media. The investment cost of tourism advertisements in traditional print media is hundreds of thousands and millions, which is hundreds of times the marketing cost of tourism soft articles. Therefore, tourism enterprises can try to test the water in the form of tourism soft articles from all angles in order to make the market start quickly.

3. Higher article reprint rate can improve the exposure of tourism enterprises. Tourism soft articles are generally published on large news portals (usually Baidu news source), which will have two major advantages: first, news portals are often reprinted by some other online media, so publishing tourism soft articles on portals can improve the reprint rate of articles and broaden the publicity; Second, because there will be Baidu news source, there will be your information in the search page of Baidu or Google. As long as tourists search for your relevant information in Baidu/Google, the soft-text reports of portal media will rank higher, which will greatly improve the exposure of tourism enterprises.

4. Enhance brand image and credibility. Once published, soft articles can be viewed permanently on news portals (Xinhua, etc.) and will not be deleted. Moreover, due to the high popularity of news portals, they can effectively enhance the brand image and product credibility of tourism enterprises and claim brand effect.

5. Get high-quality external links and traffic. If your business is based on travel websites, travel soft articles can also bring rich external links to the target travel websites, enhance the popularity of the target websites and attract traffic.