The rise of "reverse travel"! How to not restrict the flow to popular scenic spots?

Some popular tourist attractions, including Shanghai Disneyland and parts of Huangshan Mountain in Anhui Province, have experienced high passenger flow, and many tourist attractions across the country have issued a message of "suspension of opening and termination of booking". At the same time, "reverse tourism" is becoming more and more popular: some unknown holiday towns have entered the public eye and become new "small places" with the characteristics of less congestion, low transaction and "relaxed freedom".

Because tourists exceed the carrying capacity of tourist attractions, some popular tourist attractions are temporarily closed and appear almost every holiday. In recent years, some less "famous" towns have become "niche places" for some young tourists, which has become an increasingly meaningful trend. Some people call this situation "reverse travel", which is not so much "reverse" as "anti-fashion". The transaction is not too high and not very commercial. In addition, young people like to "grab fresh food" and are unwilling to go to popular tourist attractions to watch the excitement. This should be the most fundamental reason for the occurrence of "reverse holiday tourism". However, since the beginning of this year, some traditional tourist attractions have been stopped due to over-current protection, which has really further promoted some people to stay in "minority" tourist destinations.

However, young people's "reverse holiday tourism" is probably hard to say that it has real practical significance for development. After all, those selected towns, although as "niche" travel destinations, have long lacked topic discussion and "planting trees" on the Internet. For example, some analysts believe that Hegang, as a tourist destination, is concerned, more like the product of the era of fashion bloggers leading marketing promotion on social networking platforms. For another example, some young people go to Liuzhou to get a bowl of powder, which has a lot to do with the popularity of Liuzhou snail powder and other regional foods on the Internet in recent years. It can be said that this kind of town was not discovered by tourists unintentionally, but it has been exposed on the Internet for a long time, and then it is possible to attract some tourists to promote punching offline.

It should also be noted that although "reverse holiday tourism" seems to be popular as a situation, the total number of tourists really attracted by those unknown "towns" is still very limited at least at present. Now it is naturally taken seriously, which is really a good opportunity for some small cities to develop tourism. At the same time, it also reminds the tourism economy once again that it should diligently develop a large number of humanized and diversified tourism commodities to meet the needs of a large number of young tourists.

When we look forward to the future of "reverse holiday tourism", a phenomenon that cannot be ignored is that when a region evolves from an unknown town into a popular tourist destination, its original series of low-consumption and pure nature are likely to be weakened. Therefore, how to maintain the advantage of this "reverse holiday tourism" destination is worth pondering.

In fact, from some popular scenic spots that are forced to be overprotected because of the overweight passenger flow to some small towns that deeply attract tourists from the opposite direction, they are all displays of social development and tourism enthusiasm. Although affected by the epidemic, the tourism economy in some places is still booming, indicating that the tourism demand of the whole society is still strong. This has released self-confidence for the development of holiday tourism market, and also means a kind of social development expectation: I hope that the epidemic will pass as soon as possible, and everyone can start a "relaxed and free" trip-whether it is a popular tourist attraction or a minority scenic spot.