What do bank tellers do when they change careers? My three-month journey of new media operation change.

What can a bank teller do after changing careers? This should be a question that many tellers in the same trade should often think about.

As a bank teller who has worked for a year, I can hear my colleagues clamoring for a career change every day, but I don't see anything and I don't know what to do after I really leave. In fact, I thought so at first, and I didn't know what else I could do except sit in the cupboard. I just didn't know that I ignored the innate learning ability of each of us!

Many people ask me if I am crazy to quit my job in the bank and switch to new media operation. But I enjoy it, and I am more determined than ever.

In 1998, I graduated from an ordinary university majoring in accounting, and I was a girl in the rice circle. After graduation, I successfully entered the bank, with no outstanding specialty. In fact, it takes a lot of courage to change careers, especially in this particularly depressed economic environment this year. Some withdrawn and stubborn people, regardless of the opposition of almost the whole family, insist on switching to completely unfamiliar new media operations.

1. Bank teller

Speaking of the daily work of bank tellers, I'm not sleepy! Don't you know what muscle memory is? There are no flexible rules and regulations for fixed templates, and opening your mouth is embarrassing and sorry. When people talk nonsense, professional women workers smirk at work, the psychological quality of salespeople with various little fingers after work, and the need to move when planning talent show activities, not too good!

However, just like an assembly line worker, most of your work has almost no technical content, just need patience and modesty, or as long as you are numb enough. Every day's work will kill your enthusiasm for life until it disappears, and the novelty will gradually disappear, day after day, year after year, until you lose your vision for the future. At the same time, being content with the status quo will make you lose your competitiveness unconsciously. After you have consumed your youth, there is no way out.

Strangely enough, if you want to get along well in the bank, you must be a marketing genius or have a strong family background. Marketing genius does something else, doesn't it smell good? There are a lot of well-paid and well-paid things waiting for you, so why lock yourself up?

Of course, everyone has their own favorite career. This is just my personal opinion. At least for me now, I don't want to shut myself in a frame and live such a wandering life.

Second, change the professional mentality.

In fact, I think the reason for changing the law is quite incredible. Since I was a child, I was a girl who looked ahead and looked back, stuck to the rules and felt a little inferior. I didn't expect to become an incomprehensible star-chasing girl after graduating from college. "I have made some achievements in my own field, but regardless of other people's eyes, I chose another road that I don't know the result for my dream. "Starting from scratch, this is probably the reason why I like them. Also because I like them, I want to be a better self. I began to realize that I was mechanically numb every day, and I couldn't help but feel afraid of my cognition, so I had the idea of changing careers.

As a star-chasing girl, it is inevitable that she will wander all day on Weibo, Douban, Zhihu, Tik Tok and other major social platforms, which can be said to be a necessity of life! After I had the idea of changing careers, I browsed a lot of topics about changing careers. I was a little surprised by the position of new media operation and decided to start my life after changing careers.

It may sound a bit illogical, so for a long time, "Is it worthwhile to switch to new media operations?" This question has always been around me, and I want to share my mental journey in three steps.

(A comprehensive understanding of new media operations

When you want to step into an industry, you need to know the industry first. If you don't even know what this industry is, what you do is in vain. After I had the idea of switching to new media operations, I began to deepen my understanding of new media operations through various search engines, articles, videos and other channels.

The so-called new media operation, in fact, is to help users better realize the purpose of purchasing products after purchasing them through some new media means, so as to improve the recommendation rate or repurchase rate of users and ensure that enterprises can efficiently and smoothly transform resources into marketable products. The most important purpose of new media operation post is to improve users' attention and conversion rate, so as to bring sustainable development profits to enterprises.

Here, I also want to share some channels I used to understand all aspects of new media operation resources:

Bi Li Bi Li 1

When I want to know about the operation of new media, my first reaction is to open the door and search for "new media operation", and then all kinds of dry goods videos quickly enhance my understanding of new media operation!

2. watercress

Douban should also be known to many people. Usually I prefer to search for books or movies with high douban scores, and the evaluation is generally objective. Therefore, I also habitually search the recommended books of Douban TOP operation to help me fully understand the new media operation.

3. Dry goods resource package

I also collected a lot of dry goods resources about the operation of new media through various platforms in case of emergency ~

4. Experience the course for free

There are some free experience courses on semi-skilled private schools, Warm Stone, Netease Cloud Classroom and other platforms, which also help me deepen my understanding of new media operation.

In fact, no matter what industry you switch to, you can try to deepen your understanding of the industry through these channels. After all, only by truly understanding what this industry is can we make a further judgment on our decision.

(B) the rational confirmation of career change motivation

After deepening my understanding of new media operation, I fell into a new thinking: Why do you want to switch to new media operation? After all, as an ordinary girl who looks back, she may not have the opportunity to be willful at will. It is very important to recognize her inner voice!

Although the entry barrier for new media operation is low, it is not as easy as it seems. Every day, about 6.5438 million people are considering entering the new media operation, so the industry competitiveness of the new media operation is huge. At the same time, influenced by today's society, new media operations have gradually evolved into full-stack new media operations, and the demand for operators' skills is constantly comprehensive. If you want to stand out among them, you must constantly improve your professional competitiveness. So, please be sure to ask yourself, why did you decide to switch to new media operations? If you are just tired of your current job and want to find a fresh and relaxed job, give up the idea of changing careers as soon as possible.

In the adult world, there is never any relaxation. No career is easy. What I can do is to have a firm goal and constantly hone my skills in my work. Changing careers will not be a safe haven. Learn to live in the present and look forward to the future!

Maybe it's because I've always been a realistic girl with a little inferiority complex, so I always think that just because others can succeed doesn't mean I can, so I'm more careful with every step after changing careers.

Remember not to change careers blindly, be idealistic, be calm and practical, and life will always give you an answer. Listen to your heart, manage your expectations, and don't look back when you move forward.

(C) seriously consider the cost of changing careers

"Is it worthwhile to switch to new media operations?" In fact, in other words, "Should I leave the safety zone?" This is actually a stable and risky multiple-choice question. From the moment I decided to change careers, it meant that I would give up my familiar field and step into a brand-new field from "0". As a super white, I will be at a loss. Many fresh graduates are younger than you, and I may hit a wall everywhere, even worse than before. Therefore, I need to be mentally prepared in advance to meet the challenge.

1, economic cost

There are undoubtedly two ways to switch to new media operations: self-study and paid learning.

The two learning methods have their own advantages and disadvantages, so I won't expand them here. Everyone needs to choose the most suitable learning method according to their actual situation. In short, no matter which learning method you choose, you need to bear the corresponding economic costs.

Therefore, ensuring that you have enough funds to support your career change is the basis for your career change.

2. Energy consumption

When I re-enter the new field of new media operation, learning ability is particularly important! And learning means that you need to be prepared to invest a lot of time and energy, which is bound to be a long process.

Many people may decide to quit their jobs and start a full-time study mode from the moment they decide to change careers. Actually, I do not recommend this method. Full-time study means that you have no financial resources in the future, but people's energy is limited, so it is difficult for you to concentrate on your study all day. Repeating the same thing every day can easily consume your enthusiasm and produce self-doubt.

My suggestion is that if time permits, you can consider studying on the job, although it sounds very tiring. Studying after work can avoid the boredom caused by long-term investment in the same thing and effectively improve learning efficiency. If the economy permits, you can also participate in paid learning. Comprehensive and systematic study can effectively save your time and energy and get twice the result with half the effort.

3. The price of silence

You can hesitate, but please don't hesitate for too long! Working in an industry for a long time is also consuming the courage to change careers, and the silent cost of changing careers is even greater!

In fact, the initial choice to go to the bank for an interview may be an escape from the unknown world. At that time, I didn't know what I was going to do. I just blindly followed the footsteps of the public and shouted that it was just a buffer. I will go somewhere else soon! After working as a child for a year, banks can really make people more numb than before, making people less and less clear what they can do without them.

Opportunities often coexist with risks first. If you choose stability, you must accept ordinary life, abandon fantasy, and get unexpected happiness by investing in it; On the contrary, if you choose risks, you must be prepared to face difficulties directly. Changing careers can't be smooth sailing, but as long as you pay, you will definitely get a return.

In fact, no matter what industry you change, you have to experience this psychological change. Make a decision on the basis of understanding the industry, think about the feasibility according to your actual situation, and avoid blindly setting up the flag.

When you hear your inner voice clearly, don't look back, run to it with all your strength!

Third, the learning process

After a period of consideration, I gradually recognized my heart and strengthened my determination to switch to new media operations.

At this point, it officially opened a new chapter in my on-the-job study life after I decided to switch to new media operation ~

(a) to understand the work content of the industry

No matter what industry you enter, the first step is to understand what this industry needs to do.

By reading the self-reports of some predecessors on the platform and studying the responsibilities of some related recruitment positions, I roughly summarized the main work contents of new media operation:

Racine 1

By means of digital marketing, we regularly produce a series of high-quality content and plan novel activities to let more people know about the industry where the enterprise is located and attract traffic.

For example, a whitening product company produces dry goods and high-quality answers on a series of related topics such as the importance of whitening and the choice of whitening essence; Jointly launch some social platforms to apply for 0 yuan exchange experience activities.

2. Promotion activities

It is not enough to let users know about products, but also to take measures to turn users into active customers who are likely to realize transformation and build a reasonable call to action. Use welfare or content to guide customers to leave personal information.

For example, a whitening product company implanted "Pay attention to the official account of XXX WeChat, register members for free, and get a whitening package" in the article to activate users.

Step 3 keep it

After obtaining user information, it is necessary to publish a series of contents and activities from time to time to remind users, continuously educate potential users, deepen product impressions, prompt discount activities, and promote their transformation to paying users.

For example, a whitening product company publishes "One White Covers Three Ugliness" under its official WeChat account or other social platforms. | Whitening Essence Evaluation Guide ",etc.

4. Income

The ultimate goal of retaining users is to turn high-intention customers into paying users, thus gaining revenue.

For example, a whitening product company launched preferential activities on the double 1 1 or 6 18 festivals to urge users to buy products.

(b) Understand the skills required for the job.

Don't fight an unprepared war. After knowing what an industry needs to do, it is necessary to know how to do these things well and make full preparations for changing careers.

After I understand the job responsibilities of new media operation, I began to think about what abilities I need to successfully switch to new media operation. I think we should probably prepare from two aspects: thinking and skills!

1, psychological preparation

Every industry worker has some terms and ideas that only each other can understand. And if I want to do a good job in new media operation and integrate into their thinking, I need to change my usual fixed thinking logic and gradually cultivate my new media marketing thinking, so as to better integrate into my work.

2. Skills preparation

(1) core skills

Through my further research on the job requirements of new media operation, I summed up eight core skills that entry-level new media operation basically needs: user research, editing ability, typesetting ability, copywriting, content writing, design ability, marketing planning and business cooperation.

(2) Job hunting skills

At the same time, I also realize that it is not enough to learn only by skills without practice. ! Only by establishing your own investment portfolio and mastering job hunting skills can you successfully change careers!

(3) Choose a learning method that suits you.

In my opinion, the learning of new media operation should be a step-by-step process, starting with understanding the overall situation of the post and mastering the marketing principles, learning and mastering the necessary core skills one by one, and putting them into practice in time, and then establishing your own portfolio, preparing for job interviews, and gradually realizing your career ideals.

Then it is very important to choose an efficient learning method that suits you! There are two ways to change from zero foundation to new media operation: self-study and paid training.

1, self-study

There are many ways of self-study, such as free resources, free videos and free operation books. For example, I collected a large number of dry goods videos at the beginning of self-study, which also helped me understand the operation of new media.

Advantages:

1. Cheap

2. Flexible study time

Disadvantages:

1. Knowledge is scattered and unsystematic.

2. Only for students with strong self-discipline

It will take a long time.

Recommended index: 3 stars

2. Paid training

Paid training can also be divided into online training and offline training. Offline training is generally more expensive, but supervision and supervision will be stronger, but their characteristics are similar. For me, a procrastinator, paid training saves my study time to a great extent and enables me to finish my study more efficiently and quickly.

Advantages:

1. learning integrated system

2. Strong supervision

3. Less time consumption

Disadvantages:

1. Expensive

Recommended index: 5 stars

As a zero-based child with procrastination, I chose paid study after considering my actual situation. Influenced by the limit control, after comparing the advantages and disadvantages of the major training platforms, I chose the semi-school. Fortunately, my silly and sweet choice has not been disappointed ~ Small classes urge each other every day and have a clear task schedule. Don't treat my lazy cancer too much!

Don't like the main points of daily appointments and extra meals.

Although it was on-the-job study at that time, I might have a little more tasks every day, but it was also the first time to experience the sense of fullness due to lack of time. I am really tired and happy!

Don't live up to your ideals, and constantly improve yourself for your choice!

Fourth, a little experience sharing.

Or a busy life every day, just like others look at the bank. The work of new media operation is not as easy as it was when they first understood it. I don't want to play computer and brush Weibo every day to solve it. No matter how an enterprise starts from scratch, the efforts of new media operators are indispensable. It can be said that burning the brain and staying up late to explode the liver is common. . . Harm, although the pain may be a little bitter, but the sense of accomplishment of completing the work will make people reluctant to give up and get deeper and deeper ~

Here, I also summed up several experiences for you who want to change careers:

(1) Face up to expectations, calm down and don't change careers blindly.

In fact, many friends around me are enthusiastic because they like and engage in a job, but they all start to complain that they are too tired after working for a short time, or there is a gap between them and their imagination.

Work is for life, and life is for life. Rather than saying that I can't, I dare not imagine that the decision I made will be the most correct one, so I am full of joy and think that it is for a better future.

Whether you are brave or timid, there is nothing wrong with preparing for the worst and moving forward in a down-to-earth manner. Every step will give you a new sense of accomplishment and give you more motivation to move forward.

(2) made a choice and did not regret it.

This sentence should have been said by He Laoshi when I was watching TV before. I can't remember clearly. That's probably what it means.

As a difficult choice, I really understand this kind of suffering! Take the simplest thing in life for example. I remember that I just graduated from work and rested at home for a long time after training. I bought tickets for Aidou's first concert and didn't inform me of the registration time in advance. However, just a week before the concert started, I received a notice of registration, so I gave up the concert, but I didn't have the heart to work and felt all kinds of uncomfortable. Looking back now, is it that even if I chose to go to the concert at that time, I was timid to ask for leave when I first joined the company, which had a bad influence and led to a lack of enjoyment?

In fact, this is a very simple thing. From the moment you make a decision, don't think about the consequences of giving up another choice, just face up to your choice and go on. Life is countless multiple-choice questions, and each answer will have different changes. Just follow your choice and go straight ahead! Remember, don't look back ~

(3) Doing is the best way to learn.

The combination of theory and practice, which can be taught in political lessons since childhood, is no exception in social work. Just like girls usually watch makeup videos, they are ruined when they see them. Only by practicing constantly can you master the skills of beauty bloggers ~ practice is the key to learning!

No matter you are engaged in any industry, you need to invest a lot of time and energy in repeated practice at the beginning of your study in order to accumulate experience in repeated failures and become better.

Always remember: doing is the best way to learn!

(d) Become a lifelong learner.

After graduation, many people began to settle down at work, and after work, they played various plays and games. I started out like this. I thought this was a very comfortable life, but it made me feel more and more bored.

After deciding to switch to new media operation, I will devote myself to my study after work every day. Occasionally when I am tired, I will spend 200% of my time aimlessly than usual. Life should be a combination of work and rest. The times are constantly developing and progressing. If I stop studying, I will be eliminated by life.

Therefore, learning is a lasting thing, and it is also a thing that makes life happier, which can make you become a better and better self. So, be a lifelong learner!

Finally, I wish everyone who works hard for life can ride the wind and waves and be the best of themselves!

It's not easy to code so many words for the first time. Thank you for your hard work ~ love you ~

If you want to know more about my story and experience of switching to new media operation, you can leave your trace ~ Come to Dayang in Operation to enjoy the benefits of switching to new media operation for free and share my dry goods during the switching period!