Lighting the brand of Huxiang Lv Wen, Hunan City Business Card was officially launched.

65438+ 10/2, Baidu Marketing Brand Night and Treasure Hunan Conference was held in Changsha. Guests and representatives from provincial government enterprises and industry associations attended the meeting, focusing on city brand building, discussing marketing innovation and witnessing the strength of local brands in Hunan.

At present, Hunan Province attaches great importance to the integrated development of cultural tourism. In order to better promote Huxiang cultural tourism brand, Hunan Provincial Department of Culture and Tourism has joined hands with Baidu platform to create Hunan city business cards.

At the meeting, Hunan City Business Card was officially launched. "Hunan City Business Card" will rely on Baidu's brand entrance, online traffic and platform technology advantages to create a window of information fusion in Hunan and convey the new image of the city in multiple dimensions. The aim is to make Huxiang culture "move", make the city "tide" and make tourism "fire" through the mode of internet digital+. In the future, as long as you search for "Hunan Tourism" on Baidu and Baidu APP, the first place will display Hunan's exclusive "city business card".

Huang Donghong, deputy director of the Hunan Provincial Department of Culture and Tourism, said that on the new track of economic digitalization, the "combination boxing" of digital tourism has become an important password to help the city's communication, influence and development "break the circle". I sincerely hope that Huxiang entrepreneurs will further strengthen their brand awareness, focus on products and services, and promote cultural tourism with the help of new technological innovations, so that good products can be discovered, good stories can be seen and good brands can be met.

In order to further help regional brands foresee new opportunities and expand their influence, Wang Jing (Baidu Marketing Hunan Service Center) reached a strategic cooperation with Hunan Advertising Association and Hunan xiaoxiang morning herald Media Management Co., Ltd., and held a signing ceremony at the event site. In the future, the three parties will use their own resources and advantages to provide comprehensive brand digital infrastructure, brand content planning and production, brand network-wide integrated communication and other services for Hunan urban cultural tourism brands, regional characteristic industrial brands and new consumer enterprise brands through business cooperation and innovation, so as to create brand service products, high-quality cases and brand IP activities, and deepen the application and cooperation of big data.

City brand building is a systematic and long-term project, which needs the joint efforts of all sectors of society. In recent years, based on the platform ecological resources, Baidu has actively empowered the development of urban cultural tourism industry, and helped the city brand building by creating a series of IP of "Treasure China".

Chen Hua, vice president of Wang Jing Group, opened a new way of urban marketing by cherishing Hunan activities. As the first IP stop of Treasure China in 2022, Treasure Hunan was upgraded in an all-round way, linking Changsha, Xiangxi, Changde, Yiyang and Zhangjiajie, and relying on Baidu's content ecological resources, through the form of "urban exploration micro-documentary+offline conference+urban exhibition", it fully explored Hunan's regional characteristics from five dimensions of tourism, culture, industry, food and brand, and showed the diverse charm of the city.

Aiming at the brand-new infrastructure in the digital age, Chen Hua shared the brand-new infrastructure map in the new era, and dismantled the practical scheme theory of two key links: "search portal optimization" and "digital facade construction" through cases. Liu Liang, CEO of Fission Island, explained the underlying logic and core elements of brand positioning to help entrepreneurs present win the minds of users better in the new consumption era. Under the new business background, a number of new brands have risen in the hot land of Huxiang, and a series of characteristic cultural tourism resources have continued to become popular through the Internet, and more and more regional enterprises have stood out in the wave of development of the times. According to the multiple selection dimensions such as Baidu search index, Internet communication popularity and marketing innovation, the list of "Baidu Marketing Hunan Annual Marketing Innovation Brand", "Baidu Marketing Hunan Juli Partner" and "Top 100 City Talents" was released at the event site. More than 20 brands were on the list, and the entrepreneurs present witnessed the glory and elegance of Huxiang brand.

At present, the market has entered the stage of brand competition, and the future development of regional brands is still full of infinite imagination. Baidu Marketing will join hands with Wang Jing Group to continue to improve the new ecology of brand service, expand more digital service capabilities, and look forward to new ways of playing with more partners to promote brand building in Hunan and boost regional economic development.

Under the guidance of Hunan Provincial Department of Culture and Tourism, this activity was jointly sponsored by Baidu Marketing and Wangjing Group, and undertaken by Baidu Mobile Ecological Hunan Center.