Opening Report on Pragmatic Translation of Public Signs

This is my thesis opening report, which was passed at the meeting.

Title Translation of Public Signs Papers (Designs) from a Practical Perspective

On the Translation of Public Signs from the Pragmatic Perspective

The purpose, significance and related research trends of the project;

Objective: With the development of China's economy and the acceleration of its opening to the outside world, international friendly exchanges and economic cooperation are increasing, and foreign exchanges and international exchanges are becoming more frequent. Public signs are an important part of the language environment and human environment of international cities and tourist destinations. Therefore, the English translation of Chinese public signs is becoming more and more important. However, there are uneven errors in the translation of public signs in major cities in China.

Significance: At present, due to the failure to correctly grasp the principle of pragmatic equivalence, public signs in some cities in China appear information deviation, information error and information communication obstacle, that is, pragmatic failure, including pragmatic language failure and social pragmatic failure. This paper intends to analyze the translation of public signs in China from the perspective of pragmatics, and put forward translation principles and methods of public signs by discussing their linguistic features and pragmatic functions.

Research trends: Lu Hefang pointed out four functional characteristics of public signs: indicative, suggestive, restrictive and mandatory, analyzed the "dynamic" and "static" information of public signs, and expounded the unique language style of public signs. , Wan,, Jinlong, etc. This paper analyzes the mistakes in the English translation of public signs in urban public places in China, puts forward concrete and feasible suggestions for improvement, and probes into the methods and principles for the translation of public signs. Qiu Yu and Huang Xiaoming believe that due to the differences in language and culture, pragmatic failures often occur in the English translation of Chinese public signs, which are mainly manifested in pragmatic language failures and social pragmatic failures. In August, 2003, Beijing Foreign Studies University launched "Online Research on Chinese-English Public Signs" (). In September 2004, he was responsible for editing the Chinese-English Dictionary of Public Signs, systematically summarizing the current translation of public signs, and establishing the Chinese-English Public Signs Research Group.

Main contents (viewpoints) and innovations of the project:

Main contents: This paper discusses the translation of public signs from the perspective of pragmatics, analyzes the classification and characteristics of public signs, and cites a large number of examples to illustrate the problems existing in the translation of public signs in China. It is suggested that in the translation of public signs, according to the relevance theory, the context should be fully considered and the principle of pragmatic equivalence should be applied.

Innovation: There are many papers on the translation of public signs in China, but this paper proposes that the translation of public signs should attach importance to the role of context, increase relevance and expand cognitive environment in order to achieve pragmatic equivalence.

Research method, design scheme or thesis writing outline:

Research methods: By using deductive method and literature review method, case study and theoretical analysis, it is proposed that the translation of public signs should follow pragmatic equivalence.

Thesis writing outline:

introduce

I. Overview of Public Signs

(A) the definition and characteristics of public signs

(B) the classification of public signs

(C) the practical function of public signs

Second, the problems in Chinese-English translation of public signs from the perspective of pragmatic equivalence

(A) Chinglish's influence on pragmatic equivalence

(B) the impact of cultural factors on socio-pragmatic equivalence

Relevance Theory and Pragmatic Equivalence Translation

(A) the relevance of the source language and context

(b) Related publicity languages have different status.

(C) How to achieve pragmatic equivalence

The Application of Pragmatic Equivalence in the Translation of Public Signs

(a) adverse selection of words or expressions

(B) familiar with the idiom expression of target public signs

(c) Simplify the translation of long sentences in the target language

(4) Determine the context of public signs.

(5) Fully consider the cultural factors of the target public signs.

label

Completion period and expected progress:

1, topic: before 10, 2008+05.

2. Distribution: before June 3, 20081.

3. Title: 165438+20081before October 30th.

4. Mid-term examination: after the start of next semester, before March 3 1.

5. Defense and rating: May 20, 2009

Main reference materials:

Eugene Nida. Language, culture and translation [M]. Shanghai: Shanghai Foreign Language Education Press, 1993

Eugene A. Nida & Charles R. Taber. Theory and practice of translation [M].

Halliday, M.A.K. Introduction to Functional Grammar [M]. London: edward arnold, 1994.

Leo Hickey. Pragmatics of translation

He ziran. Pragmatics and English learning [M]. Shanghai: Shanghai Foreign Language Education Press, 1997.

Li Huaikui, Li Huaihong. Pragmatic Equivalence of Chinese-English Translation of Landscape Signs [J]. Shanghai Sci-tech Translation, 2004.

Liu Jiangang, Yan Jianhua. On the pragmatic equivalent translation of notice [J]. Shanghai translation, 2005.

Wang Yinquan. Translation of Chinese-English Public Signs and Its Theoretical Basis [J]. Journal of beijing international studies university (Foreign Language Edition), 2007.

Wei Haibo, Liu Quanfu. Pragmatic Relevance Analysis of English Translation of Public Signs [J]. Journal of Shaoxing University of Arts and Sciences, 2007

Yang Libo Research Status of Chinese-English Translation of Public Signs in China [J]. huaihua university Journal, 2007.

Instructor's opinion:

I can write it for you. I'll contact you later.