What is the new direction of experience tourism?

It is reported that at present, foreign experience tourism is very mature, and there are many successful cases worth learning, such as observing bird migration with scientists and learning ecological knowledge as scientists' assistants; Or go to a chocolate production enterprise to learn how to make chocolate. Personalized experience tours such as "volunteer travel" and "backpacking travel" are getting more and more responses from people.

The report believes that personalization is the trend of tourism development and the inevitability of tourism competition. Different from traditional tourism, experience tourism should pursue the individualization of tourism products or services, and try to make tourists feel this feature with unique and targeted tourism products or services to satisfy their curiosity and novelty. Such as developing new tourism formats and creating personalized leisure facilities and service facilities.

Through the participation and interactive activities of tourists, tourists can feel every detail of tourism consumption in a deeper level, understand the connotation and charm of tourism products, and get a more intuitive and profound experience. It is necessary to emphasize the role imitation and participation of tourists, and devote themselves more wholeheartedly to tourism activities to create an immersive feeling.

Analysts said that compared with traditional sightseeing tours, experience tourism pays more attention to tourists' feelings, experiences and enjoyment of tourism products, rather than blindly pursuing the tourism results of "visiting here". Nowadays, many popular traditional handicrafts, rural olive picking activities and thrilling tourism activities all pursue such a process of psychological experience.

I hope that the experience tour can make everyone enjoy a pleasant trip!