Industries suitable for community marketing

Speaking of community marketing, many enterprises seem at a loss, because the industry is different, and I don't know if I can copy the model of community marketing. Although the community marketing model is very popular, it may not be suitable for all industries. If community marketing is not suitable for industries or products, it is likely to cause harm to enterprises and products themselves, for example, it will not reflect the characteristics of low cost, but will increase costs. So, which industries is community marketing suitable for? Let's have a brief look.

1. Tourism

With the improvement of living standards, people travel more and more. Especially the "post-80s" and "post-90s", they widely used social software and media, opened their circle of friends and Weibo, and took photos of their travels everywhere. Therefore, tourism enterprises are very suitable for establishing their own communities, such as WeChat, Weibo, forums and communities. And then provide users with high-quality connotations such as travel strategies and interactive platforms to achieve the role of publicity and promotion.

2. Clothing industry

Clothing is the embodiment of fashion and trend, especially women's pursuit of clothing pays more and more attention to personality and taste. The community marketing of clothing industry should attract users with the same hobbies to get together through some interesting and fashionable content, and then send them information such as promotions and discounts.

3. FMCG industry

FMCG products are often used by users and are indispensable. Therefore, in the community era, these products should give users new experiences and new scenes, thus bringing new communication. For example, celebrity endorsements of toothpaste, shampoo and other products can attract public attention and spread widely.

4. E-commerce industry

At present, the e-commerce industry is in the dividend period, and e-commerce companies take various popular social networking sites as the main platform, which can be said to be the most suitable industry for community marketing. In the community era, what e-commerce should do is to impress consumers with good products, copywriting, content and activities. And stimulate their desire to buy; At the same time, only by focusing on people-oriented and achieving the unity of people and products can we survive for a long time.

5. Catering industry

With the development of mobile Internet, people no longer need to go to the street to find out which restaurant is delicious, but can directly search the surrounding food through their mobile phones. The traditional catering mode has changed, and Internet catering has gradually become popular. If catering enterprises want to make their own characteristics, they must use community marketing to attract customers.

These industries are suitable for community marketing. If you look closely, you will find that these industries are closely related to people's lives, including food, clothing, housing and transportation. It can be seen that community marketing is suitable for products that are sold to the public and familiar to consumers. Of course, no enterprise or product has the best marketing method, only the most suitable marketing method. Every marketing method has advantages and disadvantages, so does community marketing.