What problems should be paid attention to in the development of scenic spots?

1. The entry cost of tourism investment is low, and the comprehensive benefit of the development of tourist attractions is high. Local governments have many preferential policies in attracting investment. Compared with real estate, energy and other industries, the cost of land management right for 30, 40 and 50 years is very low;

2. Tourism development is a kind of "rolling development". In addition to infrastructure construction (many of which are also completed by local governments), there is no need to invest a lot at one time, which can reduce the capital risk of investors, and investors can measure the development order according to their own operating conditions;

3. Many people used to be engaged in eco-agriculture, aquaculture, planting, flowers and seedlings and other industries, which had a strong correlation with tourism, forming a spontaneous upsurge, and even the tourism benefits exceeded the main business. Bosses intend to extend the industrial chain and develop it on a large scale.

4. Land is scarce, resources are valuable, and the ownership of 30-50 years is equivalent to investment reserve. Even if it is temporarily unprofitable, it means that there are many possibilities in the future, either changing hands or attracting investment.

In recent years, I have come into contact with many investors who set foot in tourism development for the first time, which shows that developers now attach importance to the role of tourism planning. Because of the fierce competition in the current tourism market, there are more and more scenic spots, and everyone is aware of the significance of "personal competitiveness" for investment in scenic spot construction. In the chat with these investors, I found many problems. Now, I hope it will be beneficial to investors who have just set foot in tourism development.

First, strong empiricism.

At present, there are few businesses with tourism investment experience, and even fewer businesses that have operated mature scenic spots. However, most people are not short of travel experience, and many bosses have even made special inspections. Therefore, many bosses apply their own travel experience to the management of tourist attractions and judge management ideas by experience. This has led to many strange things. Coastal projects should be placed in the mountains, eastern projects should be placed in the west, and urban projects should be placed in the countryside. The most incredible thing is that almost all investors will mention golf and think it is easy to operate. In this case, I returned it to him almost rudely. Don't say that you don't have that big financial strength. Many projects simply do not have the conditions to build golf courses. Not all plots can be built with golf courses, and now the policy on golf courses is so tight. I once met a developer who developed a forest park and said that he would build a golf course on the flat land at the top of the mountain, and he was very stubborn. In fact, there is no water on the mountain. I said, do you know that golf course maintenance needs a lot of water? You have no water here. What can you do? Another small boss took a fancy to a river and wanted to drift. Projects are submitted for approval according to drifting. I didn't know the master suggested golf, so the boss asked me if I could do it. I said, do you know what the concept of golf is? Have you ever heard of a golf course that supports rafting?

Second, the market awareness is weak.

For those who invest in tourist attractions, the phenomenon of following the trend has always been very serious, which also shows that investors in tourism projects are short-sighted in market operation. Many investors invest in this project, not rationally analyzing the market environment, but an almost blind attitude towards market entry. Some people invest when they see the heat, while others take a bite and leave. If you invest solely for this purpose, the life cycle of this enterprise is doomed to be short. At present, it is very important to do a good job in market positioning in today's divided tourist attractions. Only by doing a good job in market positioning, targeting consumer groups, and determining the theme positioning of scenic spots according to market positioning, can we gain greater development space. Market positioning is based on market research. The investigation of tourist attractions should collect local people's tourism consumption habits, regional environment, traffic conditions, and the pioneers who entered this market in the early days, that is, competitors. Only by investigating and analyzing these data can we formulate effective business strategies and market positioning. Through market positioning, find a blank market, so that small and medium-sized tourist attractions have a large development space and a more relaxed development environment.

Third, be greedy and quick.

Most investors have a plot of greed for more and quick results. They always think that the more projects, the better. Regardless of whether there are internal links between projects, they don't know that "the simpler the business model, the easier it is to make money". Bosses are newcomers in this industry, with great expectations and strong idealism. They assume that all opportunities are their own opportunities and all markets are their own markets. As long as there are projects, people will come, and the money will be earned by themselves. So they always care about what projects there are and how many projects there are. However, the relevance and stage of the project are rarely considered.

Fourth, there is no scientific concept of the use of funds.

Many small and medium-sized business owners contacted us for fear that we felt that he didn't have enough money. They always like to talk about their investment, often saying that they want to invest hundreds of millions. In fact, as far as the scenic spots he photographed are concerned, he doesn't need that much money at all. It is impossible for the scenic spot to build so many houses and facilities as he thought. In fact, we also invest in tourism to make money. We can earn a little money elsewhere, and we can't throw it away on our own blueprint.

It is best for the tourism industry to make money slowly and steadily, and the use of funds should be planned. Because most of the current investment in tourist attractions is third-rate or even non-inflow resources, these resources can not occupy the market by sightseeing and start quickly. But it is often a long-term leisure and holiday product that needs intensive cultivation. For leisure and holiday tourism products, we should fully realize that the benefits of domestic leisure and holiday tourism areas are poor and the return on investment is generally low. The main reason is that such tourist areas are generally far away from towns, and supporting facilities account for a relatively large proportion; Secondly, unlike city hotels, tourist areas have obvious laws in light and peak seasons, and the vacancy rate of rooms is high, showing the characteristics of being unable to finish eating in peak seasons and not having enough to eat in off-seasons, and the price elasticity of rooms is not great. "Poor business efficiency" is a unique phenomenon in domestic leisure resorts. In order to ensure the return on investment, the scale should be properly controlled. The investment scale should be small, but not large. If it is too small, it cannot reflect economies of scale. If it is too big, it will often be full and hungry. It is necessary to establish the concepts of "I would rather die than starve to death" and "leave hunger to the market" to keep the market hungry, so as to ensure high room rate, high price and improve market reputation.

Source: (/s/blog _ 5fe1fc50100f75r.html)-Precautions for SMEs (owners) to invest in the development of tourist attractions for the first time _ Tang Jun Tourism Planning Blog _ Sina Blog