How to write a survey report on tourism resources in hometown

Report Name: Investigation on Climate and Greening in Shenzhen

Survey location: Shenzhen.

Survey method: street interview.

Investigation time: 1999 1 1.

Sample size: 334

Respondents: tourists from inside and outside the province, Hong Kong, Macao and Taiwan.

Survey organization: Rambon Market Research Company.

Report source: Rambon Market Research Company

Report content:

With the vigorous development of tourism and its increasing role in the economy of tourist destinations, how to open up the tourism market with attractive tourism products and ensure stable tourists has become the focus of attention of all tourist destinations. Because tourism products, like other service products, are intangible and immobile, and their production and consumption processes occur at the same time, tourism is more of a marketing "experience". A large number of research results also show that for service products, besides the personal experience of consumers, the oral publicity of others is more important than any other information source. A tourist destination must create a good travel experience for consumers if they want to make oral publicity for themselves. If there are unlimited resources, tourist destinations should also pursue "zero defects" in quality like industrial production departments to satisfy tourists in all aspects. However, due to the limitation of resources, we should pursue the optimal allocation of resources in practice, and allocate resources and arrange work according to the priority of the problem. Measuring tourists' satisfaction realistically, finding the weak links in the performance of tourist destinations, and identifying the areas that need to be improved urgently have become an important topic in the current construction of tourist destinations. .........

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