Yunnan Tourism "Second Venture" Network Marketing Seminar

On June 2010/06 19, the "Yunnan Tourism Second Venture Network Marketing Seminar" hosted by Yunnan Provincial Tourism Bureau was held in Beijing Century Jinyuan Hotel. He Chikang, deputy director of Yunnan Provincial Tourism Bureau, had an in-depth discussion with senior leaders of domestic mainstream online media such as People's Daily Online, Xinhuanet, Sina, Sohu, Netease, Tencent, Tianya, Le Tu Travel Network and China Travel News Network, as well as relevant tourism experts, Baidu and mango net, etc. on the "online marketing" problems faced by the second venture of Yunnan tourism. In recent years, the competition in the domestic and international tourism market has become increasingly fierce. In order to cope with the grim situation of the coexistence of "leaders and catchers" in Yunnan's tourism industry and the lack of stamina for tourism development, in 2005, the Yunnan Provincial Party Committee and the provincial government made the strategic decision of "starting a second business" in Yunnan's tourism industry, put forward the development idea of "optimizing structure, transforming and upgrading, improving quality and increasing efficiency", and implemented strategic measures such as large-scale projects to promote large-scale development, and strived to realize large-scale tourism. Facts have proved that "second venture" is a far-sighted strategic decision. The financial crisis broke out in 2008. Affected by the financial crisis and influenza A (h 1n 1), global tourism consumption was sluggish in 2009. The tourism market, especially the inbound tourism market, has shrunk dramatically, and the competition among tourists is extremely fierce. The province's tourism industry faces many difficulties in economic and social development. Although the national tourism industry has generally declined, it has gone against the trend, receiving 2.845 million overseas tourists and 65.438+0.2 billion domestic tourists respectively, with an increase of 65.438+07.3% and 65.438+03.7% respectively over last year. The total tourism revenue reached 8108 million yuan, up 22.2% year-on-year, exceeding the target set by the provincial government at the beginning of the year, which is the fastest growth rate since the "second venture" of tourism. Statistics released by the National Tourism Administration show that in 2009, the number of inbound tourists in Yunnan decreased by 2.73% compared with 2008, the number of overnight tourists decreased by 4. 1%, and the foreign exchange income of tourism decreased by 2.86%, while the above three indicators in Yunnan maintained double-digit growth, which was higher than the national average. The "second venture" has made some achievements, but the reform and development of Yunnan tourism has a long way to go and still faces many challenges: the system is not perfect; Backward management mode; Insufficient market development; The development process is lagging behind; Financing difficulties; Low per capita consumption of tourists; The overall economic benefit is not high. In 20 10, the state officially approved Yunnan as the "southwest bridgehead strategy", which will bring a golden opportunity for the development of Yunnan tourism. Whether it is "internationalization" or "second venture", it is a brand-new topic for Yunnan, which is both an opportunity and a challenge. How to make full use of online media Yunnan tourism to carry out comprehensive packaging publicity? How to improve the international popularity and reputation of Yunnan tourism? In addition to publicity, what help can online media provide for the "second venture" of "colorful Yunnan"? The online media executives and experts attending the meeting actively offered suggestions and suggestions for Yunnan Tourism Bureau, held heated discussions and put forward many pertinent opinions and suggestions. He Chikang, deputy director of Yunnan Provincial Tourism Bureau, said that the seminar benefited a lot and was deeply inspired. After returning, we must conscientiously sum up and study these suggestions and make greater contributions to the rapid and efficient development of Yunnan tourism.