How Big Data Changed Tourism

According to statistics, the annual output value of the domestic tourism industry market is nearly 4 trillion yuan, while the total online tourism is less than 300 billion yuan. Online travel is called fierce competition. Why is it about 7%? (Referring to the highly competitive clothing industry, the market is 1 trillion, and the sales of clothing e-commerce is 400 billion.)

The reason for this is the following：

1. Air tickets and hotels are the benchmarks of tourism, with the highest online rate, but the total air ticket market is 200 billion, and hotels are less than10 billion. In other words, both have moved online, which is a 300 billion market. But in people's traditional concept, online travel is air ticket+hotel, which is not surprising;

2. What is the remaining 3 trillion market? Tickets? Playground? Obviously, their total market is smaller than the previous air tickets and hotels;

The real big head of tourism is the market scattered in all links, eating, drinking and having fun.

Traditional online travel is based on "standardized tourism products" and breaks through one by one. Then every standardized product is small, such as tickets and cruises. How many markets can it have a year? Therefore, with the current pattern of online travel, it is doomed to be difficult to break through the total market of 500 billion, not to mention 1 trillion.

Innovative online travel startups are all driven by ideas. The so-called idea is more of a concept, such as collecting user policies and collecting user demand customization. These general directions are right, jumping out of the box of traditional online travel, but most of them stay at the information level and cannot be traded online. The scope of online transactions is still limited to the scope of traditional online travel, and standard products have no price advantage.

With the preliminary preparation, big data should come out.

The above is the participation of smart tourism, which helps online tourism to greatly expand the entrance to the tourism industry, but it requires strong resource integration capabilities, including data collection, big data applications, and integration of commercial resources.

Only when enough tourism and derivative industries (the bulk of 3 trillion yuan) enter the scope of data collection and become parts that can be booked and commented, can online tourism really evolve and change the whole tourism industry. Big data can change online travel and the entire tourism industry in the following eight points, and these are the experiences that tourism users really need, which need to be realized by practitioners in our entire industry one by one:

As an entrepreneur, I have a big dream, but I also know that entrepreneurship can only focus on a breakthrough point and needs to break through with many industries. I don't have the ability and strength to solve all the pain points of the above-mentioned travel user experience at one time. Please look forward to the launch of my big data travel platform after February, and continue to pay attention to my Weibo, WeChat and WeChat official account. My current sales of tourism products are just preheating, understanding the needs of users and getting in touch with users. Don't think this is my business.

That's what Bian Xiao shared about how big data can change the tourism industry. For more information, you can pay attention to Global Ivy and share more dry goods.