What are the research and consulting companies with the largest market share in Yunnan?

1. Zhongwei Consulting (zwzyzx) (China)

Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. (referred to as "Zhongwei Consulting") is China's leading industry and market research service supplier. The company continues to work hard around customer needs, cooperates sincerely with customers, and has built comprehensive professional advantages in the fields of survey reports, research reports, market survey analysis reports, business plans, feasibility studies, IPO consulting and other fields. Zhongwei Consulting is committed to providing competitive research solutions and services to enterprises, investors and governments, continuously improving customer experience and creating value for customers. At present, Zhongwei Consulting’s research results and solutions have been applied to more than 30,000 companies, involving machinery and equipment, industrial control electronics, information and communications, food and catering, tourism hotels, wholesale and retail, architectural decoration, home appliances, culture media, automobiles and transportation, chemical industry, medical medicine, energy and environmental protection, public affairs and other fields, and expand to overseas markets. Zhongwei Consulting uses its own knowledge and wisdom to help enterprises and careers succeed and promote the construction and development of social civilization. The life of Zhongwei Consulting lies in the market. The success of Zhongwei Consulting lies in helping others come up with ideas to succeed; helping others succeed The more achievements it makes, the social reputation of Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. will continue to improve, and its market share will also increase.

Zhongwei Consulting pays more attention to competition than cooperation, and pays attention to cooperation in competition. In order to provide customers with more valuable consulting products (good plans, solutions), Zhongwei consultants continue to improve the working methods of consulting, not only after observing and analyzing problems to submit suggestions or consulting reports, but more importantly Long term cooperation. Zhongwei Consulting has a specific work process to improve consulting services to customers. Zhongwei Consulting improves corporate operating efficiency through "knowledge products". An important part of our consulting service work is not to obtain the report, but to implement the improvement plan, and regard the implementation plan as an important step in our consulting service. Zhongwei Consulting has always regarded the introduction of outstanding research and investment talents as one of the company's core goals. Zhongwei Consulting employees have a variety of professional academic backgrounds: statistics, finance, industrial economics, marketing, international trade, economics , sociology, mathematics and dozens of other majors. Among the current 350 employees of Zhongwei Consulting, 90% have a bachelor's degree or above, and 65% have double degrees, master's degrees and doctoral degrees. Most of the company's employees have extensive experience in many well-known domestic industrial research institutes and securities research institutions. High-quality professional talents are the core wealth of Zhongwei Consulting, and they are also the guarantee for Zhongwei Consulting to provide quality services and implement customer value.

2. Huicong Research (HCR) (China)

Huicong Research is an insight research company rooted in China, looking at the world, and providing an effective combination of big data and small data. HCR provides enterprises with in-depth insight services that combine large and small data. The company's data not only comes from the massive data of Internet users' browsing behavior, consumption behavior, public opinion texts, etc. accumulated in the Internet and mobile Internet; it also comes from the purchasing behavior and data of a large number of users accumulated within the enterprise. Enterprises clean, organize, analyze, and mine large amounts of heterogeneous data, and provide enterprises with decision-making basis through in-depth insight services that combine big data research and classic research, helping enterprises understand the markets, customer groups, competition conditions, etc. they face. , accompanying every step of the company's growth and helping the company make successful decisions. Automobiles, communications, home appliances, technology, finance, medicine, media, retail, consumer packaged goods, fashion/sports, luxury goods, industrial products, corporate affairs, tobacco, etc. No matter which industry you are from, HCR's exclusive industry service team Always with you.

HCR was formerly known as Huicong Research Institute. In 2011, HCR completed MBO, laying a strong foundation for HCR to become an industry leader. In 2012, the company introduced a number of industry heavyweight experts and merged with Shanghai DNA in August of the same year; in 2013, HCR announced that it had reached a financing agreement with Dachen Venture Capital, the top domestic investment institution, and the amount of 50 million has become the largest investment in the market research industry so far. This is the largest investment so far; in November 2014, HCR completed its shareholding reform. On August 12, 2015, HCR was successfully listed on the New Third Board and became the first domestic big data commercial application stock on the New Third Board. HCR has a media database of more than 200,000 advertisers in 1,159 categories in 24 industries. It has accumulated industry databases for 22 consecutive years, a database of 10 million small and medium-sized enterprises, a B2C consumer sample database of 700,000, and a mobile user behavior tracking panel. It has industry-leading search technology, data mining and management technology, and electronic reporting platform technology. The company is headquartered in Beijing and has 8 branches in Shanghai, Guangzhou and other places. It has more than 500 professional technicians and researchers in the field of market research and communication. It also maintains close relationships with experts, manufacturers and channel companies in the industry. Cooperation, in addition to a nationwide market information direct survey network.

3. GfK (Germany)

GfK Group’s global market research business involves durable consumer goods surveys, consumer surveys, media surveys, and medical market surveys and special research, etc., in which it has established an absolute professional authority.

Especially in terms of durable consumer goods survey, GfK Group ranks first in the world and has become the only company to conduct unified global durable consumer goods retail surveys and research. GfK entered China in 1993. After more than ten years of development, GfK's survey network in China has grown from 5 cities to more than 200 cities and nearly 300 suburban counties; the products monitored include black appliances, white appliances, small appliances, communication products and IT products Nearly 40 categories; monthly data reports cover more than 200 cities across the country, and 100 major cities can also provide market retail monitoring weekly reports for communication products. With its long-term data accumulation and GfK's unique mathematical model for summarizing the city's overall market, GfK China has become a leader in the retail monitoring industry of IT, home appliances and communication products in the Chinese market. GfK China is headquartered in Beijing and has branches in Shanghai and Guangzhou. The total number of permanent employees has exceeded 300. It is one of the rapidly growing branches within the GfK Group.

4. Horizon Consulting (China)

Horizon Research Consulting is an international data intelligence service organization originating from China. Its subsidiaries include the Innovation Data Development Center, the Company *** Transaction Data Business Group, Business Data Business Group, and Future Business Learning Institute. Lingdian Youshu has accumulated more than 20 years of first-hand data collection and processing experience since the establishment of Lingdian Survey. It has diversified practices in serving large-scale enterprises, start-ups and public service organizations at home and abroad. It focuses on the Internetization of products and services, based on diversified Data collection and mining support economic, social, cultural and policy decisions.

Zero Point Research Consulting is inherited from China’s influential local leading brand of market research and public opinion surveys. We have never slackened in advancing with the times, constantly surpassing ourselves, integrating with the digital age, and continuing to improve our professional field. and brand reputation among the public. More than 20 years of market research and social insights have become our precious mid-data assets. Through the application of new technologies, we integrate the entire Internet big data and interactive fine data to form unique data results and strategic guidance. We have many executives with international backgrounds. As Chinese representatives of international professional organizations, we actively participate in international activities and academic forums, always maintain cutting-edge information and academic sensitivity, and are rooted in the consumer psychology, values ??and era of the Chinese local market. The study of consumption changes in various dimensions has formed a unique research system suitable for China. Zero Point Research Consulting has a learning research team with neatly arranged disciplines, young professionals, both international and domestic staff, and a high degree of self-consciousness. The existing researchers come from sociology, statistics, psychology, marketing, economics, Business administration and corporate management, financial investment, computer science, law and other related professional directions, more than 95% of full-time research consultants have a master's degree or above, and more than 50% of research consultants have more than 4 years of professional experience With market research experience, more than 30% of the research and consulting staff have overseas study backgrounds. The team members adhere to the corporate spirit of "diligence, dedication, and sharing of achievements" to carry out unremitting business exploration and development.

5. Modern International (MIMR) (China)

Guangdong Modern International Market Research Co., Ltd. (MIMR) was founded in Guangzhou in 1995. MIMR has successively established wholly-owned branches and offices in Shanghai, Beijing and Chengdu, with more than 200 professional market researchers. After more than ten years of development, MIMR has become a well-known professional market research company in China and has been committed to promoting the development of market research in China. In 2007, the company established offices in Shenzhen and Nanjing to provide operational support in South China and Central China. In 2008, Modern International won the 20-year Innovation Award for Market Research and the Advanced Award for Survey Work. In 2009, Hyundai International's five research technology systems were fully upgraded. Among them, the core theory and research steps of the "Marketing Mix Development Decision Support System" were directly used by customers in corporate marketing activities. At the same time, business development has officially transformed from opportunistic expansion to organized proactive expansion. In 2012, the company changed from a branch company system to a business unit system, and established three major research divisions divided by industries as well as a national project operation division to implement and manage, and develop in the direction of business specialization. In 2013, he entered the field of industry research from consumer research and accumulated rich experience in pharmaceutical and coating industry research

MIMR clearly knows its future: using marketing essentials to provide customers with professional market research services. Become a first-class large-scale professional market research company in China. To this end, enterprises must establish correct concepts. MIMR will continue to serve the enterprise's decision-making system, using professional market research as a means and digital anatomy as a tool to help customers achieve scientific decision-making. MIMR has professionals who are familiar with the consumer market and have a deep understanding of consumer language, psychology and behavior, and can accurately understand your business environment and market needs. MIMR has more than ten years of accumulated market research knowledge. Through active research and development, we develop products and technologies suitable for different industries for customers, and develop our own proprietary research technologies to provide customers with a new perspective. MIMR not only has a standard quality system to monitor every stage of the research process; it also has quality systems for different industries and even different regions to achieve effective plan implementation.

6. Nielsen (Netherlands/United States)

NetRatings, Inc. (Nasdaq: NTRT) is the world's leading Internet media and market research company and an important online advertising player in the industry A provider of statistical evaluation services, its service products include NetView, SiteCensus, MarketIntelligence, AdRelevance(i), and customized research and analysis services, covering more than 70% of global Internet usage. Nielsen//NetRatings' services provide integrated Internet and digital media research reports and customized services to help customers obtain high-value business information. Nielsen//NetRatings is a service brand of NetRatings Inc. (Nasdaq: NTRT). Partly owned by international media and information company VNU. NetRatings Inc. is a sister company of ACNielsen and Nielsen Media Research. Nielsen // NetRatings offers a range of proprietary research tools and services to help you meet your business challenges in a highly competitive marketplace: differentiate your products and services, target and reach your top audiences, and Determine your business goals. All of the company's products and services have been supporting the Nielsen brand for more than 50 years, as the global research leader gives you reliable, trustworthy third-party validation when it comes to the information you need.

7. CCID Consulting (China)

CCID Consulting Co., Ltd. is the first company in China to be listed on the GEM in Hong Kong, and is the first in the industry to pass international and national quality standards. A modern consulting company with management and system standard certification, directly affiliated to the China Electronic Information Industry Development Research Institute of the Ministry of Industry and Information Technology of the People's Republic of China. After years of development, the company is currently headquartered in Beijing. It has five holding subsidiaries: CCID Economic Intelligence, CCID Management, CCID Strategy, CCID Design and CCID Supervision, and has offices in Shanghai, Guangzhou, Shenzhen and Xi'an. It has branches in , Wuhan, Nanjing, Chengdu, Guizhou and other places, with more than 300 professional consultants, and its business network covers more than 200 large and medium-sized cities across the country.

With its strong resource support from national ministries and commissions, abundant industry resources and high-end professional talents and other competitive advantages, CCID Consulting provides development strategies and planning, policy research, transformation and upgrading plans to governments, parks and enterprises. , investment strategy research, information consulting, smart city planning, market investment opportunities and strategy analysis, investment feasibility research, operating model research, corporate mergers and reorganizations, corporate strategic consulting, human resources management and other modern consulting services. Research areas cover electronic information, Internet, communications, basic electronics, equipment, consumer goods, automobiles and raw materials, strategic emerging industries and other industries. Committed to becoming China's number one urban economic think tank, business management consultant, and information engineering design brand.

8. Ipsos (France)

Ipsos is the world's leading market research group. It was founded in Paris, France in 1975 and was listed in Paris in 1999. , is the world's only market research group owned and managed by research professionals. Ipsos is the third largest research group in the world. In 2014, the group's global turnover was US$2.2184 billion and it has offices in 87 countries around the world. Ipsos provides clients with professional insights and services in six major research areas: advertising and brand research, customer satisfaction and loyalty research, marketing research, media research, corporate affairs research, and survey management services. Ipsos entered China in 2000 and has become China's largest market research company, with offices in five cities including Shanghai, Beijing, Guangzhou, Chengdu and Wuhan. The company has rich professional research product lines and industry expertise, with research areas covering advertising and brand research, marketing research, media research, public affairs and social research, satisfaction and loyalty research, data collection and processing, automotive research, and finance and services. Research. The service scope covers many industries such as FMCG, finance, automobile, IT/telecommunications, medicine and health care. Ipsos has insight into market potential, predicts market trends, helps the healthy development of your brand, and helps you establish long-term and good customer relationships. Enterprises intelligently combine research data and big data. Enterprises predict markets, test advertising, study multimedia channels in the digital age, and explore the direction of public opinion on a global scale.

9. Mirror Market Research (CMMR) (China)

Ming Mirror Consulting was established in 1997, and its subsidiaries include Guangzhou Mirror, Beijing Mirror, Chengdu Mirror, Shanghai Mirror and Shenzhen Mirror. Independently registered company. Approximately 100 outstanding employees form the team of Mingjing, with an average industry experience of more than 8 years. Employees have grown with the growth of the company. Based on the corporate culture of "Heart is like a mirror", the employee team has maintained a high degree of stability, with an average working experience of more than 6 years. Year. Spiegel Consulting integrates data collection, market research, and management consulting, and has been committed to providing scientific and rational management solutions for enterprises.

To date, Der Spiegel has provided more than 1,000 research and consulting project services to more than 100 companies in mobile communications, medicine, transportation, home appliances, daily necessities, food, real estate, finance, automobiles and other industries.

Dingjing has established standardized service processes with reference to industry standards, and continues to dynamically update and improve relevant service standards based on customer needs and marketing trends. Der Spiegel continues to promote innovation in research and consulting technologies. Among the dozens of commonly used research technologies and models, a considerable number are its own creations. Every time it enters an industry, Der Spiegel exerts the huge influence of industry experts and grows with the growth of its customers. Based on the customer service quality of "industry experts", the customer base maintains a high degree of stability. Der Spiegel has only a small number of core customers. However, they have maintained a long-term and good cooperative relationship with Der Spiegel. More than 1,000 projects, 100,000 consulting workdays, 1 million on-site observation experiences, and 3 million consumer visits have continuously enriched Der Spiegel's database; almost every year, Der Spiegel people can use their wisdom to create success after success. Practical cases; a large number of Der Spiegel's project results have won awards, been well received by enterprises and society, and have had a wide impact.

10. INTAGE Yingtezhi Company (Japan)

Intage Lianheng Market Consulting (Shanghai) Co., Ltd. (INTAGE CHINA) is the 9th largest market in the world of INTAGE Group Research Company)'s Chinese subsidiary mainly conducts market research, market consulting and other services in China. INTAGE CHINA is headquartered in Shanghai and has branches in Beijing and Guangzhou. As a subsidiary of INTAGE Group, INTAGE CHINA, while adhering to the group's high-quality service tenet, makes full use of local resources and the advantages of local operations to achieve low-cost operations, maintaining strong competitive advantages in both quality and price. To deeply explore the insights of Chinese consumers for customers. As a result, we have received support from many customers in Europe, America, Japan, and China. Became their preferred strategic partner in Chinese market research. Brand is a tool for enterprises and consumers to establish a good relationship, and it is also a means for enterprises to compete with competitors for consumers. It includes consumers' comprehensive feelings and evaluations of the brand, including brand recognition, brand personality, brand positioning, brand interests, and emotional communication between the brand and consumers, etc. If any enterprise wants to survive and develop in the fierce market competition, it must formulate its own brand strategy, and brand research is an important means for enterprises to understand the current situation and trend of the brand. In many years of market research and research, Yingde Zhilianheng has introduced advanced research technology from the Japanese head office, combined with China's national conditions, and gradually established its own brand research method. Brand research is mainly completed through a series of indicator tests, including brand awareness, brand loyalty, brand positioning and brand association. Specific indicators also include brand image, brand purchase rate, brand penetration rate, brand image logo, brand loss and brand satisfaction, etc.