Tourism products and reasons of cultural tourists

Cultural tourism products refer to tourism products supported by cultural tourism resources, and tourists aim at gaining cultural impressions and increasing wisdom. During the tour, tourists carry out activities such as investigation, exchange and study of history, culture or natural science. Tourism is a cultural phenomenon and an inevitable product of social and cultural development. The essence of cultural tourism is a kind of cultural exchange. Due to the diversity of cultural expressions, the contents and forms of tourism activities are also very different. Tourists engaged in any cultural tourism activities are pursuing a kind of cultural enjoyment and obtaining spiritual and intellectual satisfaction, which is a higher-level tourism activity.

According to tourists' demand and consumption orientation, cultural tourism products can be divided into the following five categories. (1) Leisure cultural tourism products that meet the needs of mental relaxation. The function of such products is to meet the needs of tourists to get rid of the original "fixed" living environment and "stylized" lifestyle (such as hutong cultural tourism in Beijing). (2) Exotic cultural tourism products that satisfy tourists' cultural curiosity. This kind of cultural tourism products can satisfy tourists' interest in new things and special cultural landscapes, and choose some special cultural themes, such as exotic customs, anecdotes, strange people and strange things, etc. (such as the Grand Canyon tourist resort in the United States). (3) Learning-oriented cultural tourism products that meet tourists' knowledge and learning needs. Learning cultural tourism is a kind of cultural tourism aimed at learning and studying a specific culture, and it is an important way to broaden one's horizons, increase one's knowledge and enrich one's experience. The motivation of learning cultural tourism is out of cultural knowledge. By enriching and expanding the level of knowledge, we can adjust our knowledge structure, adapt to the cultural needs of society and improve our cultural literacy. (4) Ideal cultural tourism products that satisfy tourists' cultural vision and pursuit. Tourists' yearning for foreign cultures is based on long-distance aesthetic association, which is not only geographical but also cultural. (5) Development-oriented cultural tourism products that meet the potential of self-discovery and challenge the "cultural limit". Consumers of cultural tourism products can experience life and culture different from their place of residence, gain new experiences, form new ideas and realize their spiritual values through cultural tourism inspection.