What is a tourism complex?

The concept of "tourism complex" actually comes from the familiar "urban complex", but there are obvious differences between them. Urban complex is a "city within a city" based on architecture, which integrates four core functions: commercial retail, business office, hotel catering, apartment and comprehensive entertainment (urban economic aggregate with concentrated functions and intensive land). "Tourism complex", sometimes called "leisure complex" or "holiday complex", refers to a tourism and leisure gathering area with high overall service quality formed by comprehensive land development oriented to tourism and leisure based on certain tourism resources and land foundation. As a specific space for gathering comprehensive tourism functions, tourism complex is a pan-tourism industry gathering area and tourism economic system, which may become a tourism and leisure destination.

(2) Features?

The emergence of "tourism complex" is the result of three major upgrades: the upgrade of tourism consumption mode (from single sightseeing to comprehensive leisure vacation), the upgrade of scenic area development mode (from single development to comprehensive development) and the upgrade of real estate development mode (from traditional residential real estate to comprehensive leisure real estate). In this sense, it is confirmed that "tourism complex" is the main engine to promote the tourism industry in China to upgrade again, and its core features include the following five aspects: 1. Based on certain tourism resources and land. This is the premise of building a tourism complex. It should be pointed out that the tourism resources mentioned here are pan-tourism resources, including artificially created resources, and how to turn them into unique attractive tourism products is its core direction. Land resources can be large or small, which determines the scale of tourism complex and affects the proportional structure of products. ? 2. Take the function of tourism and leisure as the leading factor. As a tourism complex, the function of tourism and leisure must be dominant. Based on the framework of comprehensive development of pan-tourism industry, the concept of "comprehensive tourism and leisure" should be integrated with various tourism functions such as sightseeing, amusement, leisure, sports, conference, vacation, experience and residence. Of course, the comprehensive configuration of functions in actual development is not a simple combination of multiple functions, but should focus on building one of them according to specific conditions. 3. Take comprehensive land development as a means. Tourism complex is actually a means of comprehensive land development and utilization oriented to tourism and leisure. Its goal is to achieve multi-functional and multi-format agglomeration through comprehensive development, enhance land value through tourism development, promote the development of derivative industries and multi-cultural interaction, and finally realize the optimization of development returns. 4. Take leisure real estate products as the core. The leisure real estate products mentioned here include resort hotel real estate, leisure commercial real estate (commercial street), leisure residential real estate, creative real estate and other characteristic theme real estate, which are the core of tourism complex development and profit. 5. Guaranteed by higher quality service. As an upgrading model of tourism development, tourism complex must have higher quality services beyond the general scenic spots as a guarantee to achieve good operation.

(3) Function?

From a big perspective, a successful tourism complex plays a great role in enhancing the city's brand image, providing more jobs and promoting industrial transformation and upgrading. From the perspective of tourism development, the tourism complex actually has three functions: one is to promote regional tourism from the "sightseeing era to the leisure era". Second, promote regional tourism from the era of scenic spots to the era of tourist destinations. Third, promote the development of tourism from a single product era to a complex era. From the perspective of real estate development, tourism complex provides an innovative model for the development of large real estate, especially tourism and leisure real estate; According to the characteristic mode of "tourism complex", the comprehensive development of land with tourism and leisure as the mainstay can realize the perfect integration of real estate development and comprehensive development of tourism and leisure, and bring huge space for the innovative development of tourism and leisure real estate, and OCT Oriental is the most successful example.