What is the research object of tourism psychology?

Tourist consumption psychology, tourism service psychology and tourism enterprise management psychology.

1, tourists' consumption psychology: study the internal factors that affect tourists' consumption psychology. The first internal cause is the psychological activity process of tourists, and the second internal cause is the individual psychology of tourists. Secondly, the external factors affecting tourism consumption psychology, including tourism environment and social factors, are studied.

2. Tourism service psychology: It first studies the psychology of tourism service providers, and then studies tourism service strategies.

3. Management psychology of tourism enterprises: including employee psychology, leadership psychology and organizational psychology.