Introduction to the tourism market

The tourism market usually refers to the tourism demand market or the tourist source market, that is, the regular buyers and potential buyers of a specific tourism product. From an economic perspective, it is the sum of the exchange relationships between the supply and demand sides of tourism products; from a geographical perspective, it is the center of tourism economic activities in the tourism market. It belongs to the general commodity market category and has the basic characteristics of a commodity market, including the places where tourism is supplied (i.e. tourist destinations) and tourism consumers (i.e. tourists), as well as the economic relationship between tourism operators and consumers. The difference between the tourism market and the general commodity market is that what it sells is not specific material products, but packaged routes characterized by labor services. At the same time, tourism supply and consumption processes proceed simultaneously, with strong seasonality. Learned from the National Tourism Administration: Four days before the National Day holiday in 2015, the climate in most parts of the country was suitable for travel, tourists were enthusiastic about traveling, and the national tourism market was in good order. The National Tourism Administration received no reports of safety incidents or major complaints. From October 1st to 4th, the 125 directly reported scenic spots monitored by the National Tourism Administration received a total of 19.6436 million tourists, a year-on-year decrease of 0.79%; the cumulative ticket revenue was 1.089 billion yuan, a year-on-year increase of 3.1%. Four days before the holiday, the integration effect of the Internet and tourism appeared. The online bookings of tourists are growing rapidly, the proportion of mobile Internet bookings is rising, and the holiday orders of many online travel companies have increased by 100% to 300%. Government departments at all levels use the Internet to improve the quality of tourism public services, tourism companies continue to develop new "tourism + Internet" business models, and the application of new technologies has improved the quality of holiday travel.