Introduction to the undergraduate program of Shanghai University of Commerce: Tourism Management Major?

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Professional Introduction of Shanghai Business School: Tourism Management.

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Four-year system of tourism management

Professional features: Tourism management major is a pilot major of applied undergraduate in Shanghai, a pilot major of excellent business education, and a supporting major of key disciplines of tourism management in Shanghai Business School. 202 1 was awarded the authorization point of the master's degree in tourism management, and was included in the list of "discipline construction of peak plateau in Shanghai universities" in the same year. There are 12 professional teachers, including 2 professors, 3 associate professors and 7 lecturers, and 75% of them are full-time teachers with doctoral degrees. Senior professional manager in tourism industry 10. Teachers have a wide professional background, reasonable academic structure and high academic research level in professional fields. Relying on the location advantage of Shanghai as an international tourist city and an international consumption center, this major aims at two major industries: business and cultural tourism, and cultivates international and business-oriented tourism management talents with integrated thinking, international vision and professional operation quality. Through multi-dimensional professional course modules, three-dimensional practical teaching and benchmarking practice base, students are trained in all directions, and the structural system of students' knowledge, ability and quality is reasonably constructed, so as to comprehensively improve students' understanding of tourism management disciplines and employment adaptability of pan-tourism industry. Graduates generally work in the core positions of well-known tourism enterprises at home and abroad, such as Disneyland, Hanover Convention and Exhibition, China Youth Travel Service, Ctrip, Donkey Mama, etc. The professional compliance rate is 95.65%. In the past three years, the employment rate and signing rate have remained above 95%. This major focuses on cultivating students' research ability, encouraging students to publish papers and carry out research projects, and students have won many awards in the "Challenge Cup" National Extracurricular Academic and Scientific Research Works Competition for College Students and the National Business Elite Challenge-Brand Planning Competition. This major has a first-class and diversified professional practice base, and has established long-term cooperative relations with industry benchmark enterprises such as Shanghai Disneyland, CYTS, Mama Donkey, Ctrip, Hanover, Shanghai Visa Center, Wanyao Qilong, Maisi and Cizhi, so as to create a three-dimensional professional practice platform for students. The online teaching platform of "I-Tour Skills" tourism management has been developed and built, which has created an online interactive communication space for industry tutors and school teachers and students, and built a multi-exchange learning system with online and offline mixing. This major pays attention to international exchanges and cooperation, and has established cooperative relations with many universities in Britain, the United States, Australia, Switzerland and other countries. Students have the opportunity to study abroad while at school. At present, they have 3+ 1 British double bachelor's degree courses and 3+2 British master's degree courses.

Main courses: introduction to tourism, hotel industry, tourism destination management, tourism consumption behavior. Tourism economics, tourism planning and development, tourism regulations, tourism marketing, tourism resources, travel agency management, hotel management, introduction to tourism enterprise brands.

Employment direction: traditional tourism (exhibition and festival companies, scenic spot management companies, clubs, cruise ships, etc. ); Pan-tourism (tourism real estate, tourism finance, tourism e-commerce, cultural and creative planning, leisure and entertainment services, business management, etc. ); As well as tourism planning, cultural tourism operation, project director, data analysis, business development and other positions of tourism industry associations, tourism consulting institutions, tourism management departments and other organizations.

Introduction of Shanghai Business School: Tourism Management Major has been announced. For more information about Shanghai Business School, please pay attention to the column page of Shanghai Business School.

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