Development method of tourism logistics

First, the importance and urgency of accelerating the development of modern tourism logistics industry

1. Tourism logistics plays an important role in the production, circulation and consumption of tourism products. Logistics is an important link in socialized mass production, and it is the link and bridge connecting production and consumption. Modern tourism logistics industry adopts modern technical means, management, organization and management forms, which makes the scale of tourism circulation expand and the efficiency of circulation improve day by day, and plays an increasingly obvious role in guiding and promoting the production of tourism products.

2. Accelerating the development of modern tourism logistics industry is an effective way to optimize the structure of tourism industry and improve the overall quality and comprehensive competitiveness of tourism economy. At present, tourism has entered a state of fierce competition. There is little room for profit from single price competition, and the focus of competition gradually turns to circulation. Developing modern tourism logistics industry, improving circulation efficiency and realizing zero inventory can reduce the deposited funds of tourism enterprises, promote the virtuous circle of tourism economy and improve the overall quality and competitiveness of tourism enterprises.

3. Accelerating the development of modern tourism logistics industry is the fundamental way to standardize the economic order of tourism market. To maintain the order of the tourism market, it is not enough to rely solely on supervision and legal system. It is also necessary to innovate the circulation system, strengthen the restraint of the market itself and the self-discipline of market subjects. The organization and scale of modern tourism logistics management entities

Standardization of business behavior and operation. To standardize the economic order of tourism market, we must take the road of developing modern tourism logistics industry. 4. Accelerating the development of modern tourism logistics industry is an urgent need to meet the challenge of WTO entry and increase the innovation advantage. According to China's commitment to WTO, it is expected that more and more foreign circulation giants will land in China's tourism logistics industry in the near future, and the competition in the field of tourism circulation will be fierce. Only by speeding up the reform and innovation of circulation system and vigorously developing modern tourism logistics industry can China's tourism logistics industry participate in fierce international competition and develop and grow in an open environment.

Second, the circulation links are coordinated with each other to reduce the cost of tourism logistics.

Tourism logistics cost is the monetary expression of materialized labor and living labor consumed in tourism product logistics activities. The cooperation of each circulation link of tourism products can effectively reduce the logistics cost of tourism products.

The total circulation cost of turnover, inventory, storage and delivery of a tourism product to the final consumer accounts for more than 30% of the total product cost. If the cost of logistics channels can be reduced, the price of tourism products can be greatly reduced, the distribution efficiency can be improved, and product channels with more competitive advantages than competitors can be created.

1. Logistics costs affect each other in the opposite direction. The acceleration or cost reduction of one department or link will lead to the deceleration or cost increase of another department or link. In order to overcome all kinds of obstacles in the circulation process, speed up the circulation of tourism products and reduce the circulation cost, every employee of a tourism enterprise should be aware of the influence of his behavior on the whole enterprise. We must pay attention to relevance, bind planning, procurement and retail outlets together, and evaluate the performance from the perspective of the whole logistics chain.

2. The whole logistics process should be optimized. Local optimization of logistics process may lead to the deterioration of the whole logistics. Tourism enterprises should transfer their inventory from retail stores to distribution centers,

Tourism logistics

In order to minimize the processing cost of tourism products in retail. For example, hot-selling tourism products should be kept in sufficient inventory in the distribution center, and the whole box should be replenished according to the sales situation of retail outlets; For some expensive and unsalable tourism products, they should be unpacked and replenished to retailers in batches; For some goods that occupy a lot of land or are difficult to carry, intermediate processing links should be minimized, or manufacturers should supply them directly to retailers. Optimize the cost of the whole logistics link. Never dismember the logistics chain, only optimize in local links. 3. Effective use of logistics information for forecasting. The development of e-commerce makes the purchase, ordering, confirmation and information transmission of tourism products all electronic, and the communication between tourism product manufacturers and sales channels will be smoother, and the logistics will be more efficient, accurate and economical. If the logistics chain is considered as a whole, the sales volume of tourism products is easy to predict. If the sales volume is slow, it must be cleared in time, otherwise it will be out of date. If the sales volume is good, it must be found in time and replenished in time.

Thirdly, the construction and cultivation of tourism product logistics center.

One end of logistics is connected with production, and the other end is connected with consumers. Today, with the rapid development of tourism economy, tourism enterprises have broadened their business scope and expanded their market share. More convenient traffic conditions and the unprecedented development of media and communication means have prompted consumers to be more keen on short-channel shopping forms such as centralized shopping, TV shopping and online shopping. The dependence of modern tourism marketing on the traditional "channels" of tourism products is decreasing, while the demand for logistics is increasing. Only a new logistics center with large-scale distribution capacity can adapt to large-scale production.

Tourism product center is a place or institution engaged in tourism product activities, or a multi-functional management warehouse, which is a large-scale logistics stronghold for organizing, connecting, regulating and managing logistics. It changes the static function of warehouse maintenance and storage, establishes the modern logistics concept, shifts the work center of tourism product production enterprises to cultivate and establish efficient retail terminals, synchronizes procurement and distribution, and makes tourism products stay in the center for a short time or even not. After goods are distributed, distributed or simply processed in the tourism product logistics center, tourism products are always in a state of movement and become dynamic management.

Tourism product logistics center should meet the requirements of socialized service, with sound logistics function, perfect information network, large radiation range, few varieties and large quantity, strong storage and loading and unloading capacity, and unified management. Tourism product logistics centers generally have equipment or facilities such as goods distribution, sub-packaging, packaging and bundling, automatic identification and processing of goods, including goods distribution, transshipment, storage and processing centers.

Therefore, the tourism product logistics center is actually a large centralized storage and transportation center. It needs high-level hardware and software management to effectively reduce losses and coordinate transportation and distribution. This kind of delivery is different from the previous delivery service. On the basis of comprehensive distribution, it is required to deliver goods according to customer's requirements, including varieties and varieties, quantity and time. It is a combination of "distribution", "delivery" and "door-to-door" services, thus realizing "multi-variety and small batch" from logistics center to customers.

Fourth, implement efficient logistics strategy to improve the circulation efficiency of tourism products.

In order to achieve the customer's satisfactory service level with the lowest logistics cost, logistics activities must be planned, organized, coordinated and controlled. Implement efficient logistics policies.

Tourism logistics

It can slightly improve the circulation efficiency of tourism products. 1. Rapid response strategy. Constructing a professional and efficient logistics system and realizing the combination of production and marketing of tourism products can avoid the waste of people, money and materials and realize the sharing of logistics information and resources.

2. Low cost strategy. Establish daily online sales feedback system to keep logistics costs low. The logistics center is responsible for the inventory, distribution and logistics management of tourism products. It can efficiently arrange transportation and distribution plans through the sales information provided by retailers. Tourism product production enterprises can arrange production plans reasonably. In this way, both sides can reduce costs.

3. adopt your own strategy. Let intangible market resources and valuable commodities realize instant manufacturing and instant distribution, and keep the inventory of raw materials and commodities as much as possible. Build an efficient logistics system, which can put those styles recognized by the market on the shelves of retailers before they are eliminated.

Five, promote the development of China tourism logistics market.

1. Develop third-party logistics enterprises. Tourism transportation, other warehousing and distribution, freight forwarding, multimodal transport and other enterprises actively transform to third-party logistics. Third-party logistics is a business model for enterprises other than the supply and demand sides of tourism products to provide logistics services. In the supply chain, enterprises provide all or part of the logistics services required by customers in the form of contracts within a certain period of time. The profits of third-party logistics enterprises come not from direct expenses such as freight and warehousing, but from information and knowledge. It may or may not include freight and ownership of other assets.

2. Tourism enterprise logistics should be transformed into socialized professional logistics. Tourism enterprises should gradually adopt traditional concepts, establish modern logistics consciousness, and fully realize that developing tourism logistics is an important means to reduce costs, enhance the competitiveness of tourism enterprises and obtain greater profits. Tourism enterprises should be encouraged to actively create conditions to gradually separate the logistics business such as raw material procurement, transportation, warehousing, finished product processing, sorting and distribution, and adjust and reorganize according to the modern logistics management mode. They can undertake all or part of their own logistics business, or entrust all or part of their business to professional logistics companies.

3. Logistics should be regarded as the most important economic growth point of China tourism in the future. Tourism management departments should strengthen the construction of transparency, fairness, consistency and efficiency, so that investors can reduce investment risks, ensure fair competition among logistics enterprises, rationally allocate social resources and maximize the potential of tourism logistics industry.

4. Unify the management of tourism logistics and establish a national comprehensive logistics system.

Tourism logistics

At present, due to the unbalanced economic development in different regions, local protectionism still exists, and the development of tourism logistics presents regional characteristics, which leads to the waste of resources. Developing modern tourism logistics requires breaking geographical restrictions, establishing a unified, open and orderly market, and realizing due economic scale and expected return on investment.

5. The legal environment for developing modern tourism logistics needs to be improved. Industrial policies and industrial planning for developing modern tourism logistics have not yet been issued. There are no uniform laws and regulations to follow in the entry and exit of the tourism logistics market, and the social logistics service lacks effective external constraints, so unfair competition is hard to avoid, which limits the development of the tourism logistics industry.

Tourism logistics industry is a new industry and a new economic growth point, and government departments at all levels should vigorously support it. Tourism logistics industry must rely on the cooperation of various regions and enterprises, and develop step by step and at different levels with the help of modern technical means, management means, communication means and service network. Under the regulation of market economy, attaching importance to logistics means attaching importance to the principle of tourism market orientation, that is, attaching importance to the realization of market value of tourism products. Logistics not only meets immediate needs, but also creates future needs; It not only determines the realization of the production value of tourism products, but also has an important impact on the content and organization of tourism product production.