The difference between traditional travel and online travel

The main differences between traditional tourism and online tourism lie in customer object, product form, main business, publicity, cost advantage and consumption experience. Details are as follows:

1. Customer: Traditional travel is mainly for group travel, while online travel is more inclined to individual travel.

2. Product form: Traditional tourism mainly provides package tourism products, while online tourism provides diversified business travel and self-help tourism products.

3. Main business: Traditional tourism mainly receives tourists through travel agencies, and online tourism uses Internet technology to choose transportation routes and book hotels.

4. Publicity: Traditional tourism publicity has a limited scope and high cost, while online tourism publicity is strong and involves a wide range.

5. Cost advantage: Traditional travel costs are higher, while online travel can reduce the information screening cost of tourists by using the Internet.

6. Consumption experience: The tourism products provided by traditional tourism are relatively simple, and there is a lack of tailor-made tourism products for tourists. However, offline tourism can provide better physical experience, such as tour guide explanation and scenic spot viewing. Online travel can provide global openness and interactivity, and there is a good interaction between merchants and consumers, which is not limited by time and space.

To sum up, there are obvious differences between traditional tourism and online tourism in terms of customer object, product form, main business, publicity, cost advantage and consumption experience.