Peng Hongbin’s life

The teacher used simple words to encourage this farmer’s son to pass the exam to Beijing! If you pass the exam, you wear leather shoes; if you fail the exam, you wear straw sandals. In 1986, he entered Renmin University of China as the second-placed student in the liberal arts college entrance examination in Sichuan Province.

In the summer of 1990, Peng Hongbin was admitted to the Ministry of Foreign Affairs with excellent results. During his days as an English translator at the Ministry of Foreign Affairs, the smart and diligent Peng Hongbin gained good popularity, and his leaders and colleagues treated him very well. His life path was paved with flowers, and he could have climbed up the ranks step by step. However, in April 1994, Peng Hongbin submitted his resignation. Thousands of people in the Ministry of Foreign Affairs were shocked: there was no precedent for this - the report naturally had no follow-up.

China is essentially a country with a strong "official-oriented" mentality. Thousands of years of feudal rule have instilled the idea of ??"excellence in learning leads to official service". Even in the new society, the "official standard" still has its fertile soil. From the Ministry of Foreign Affairs to becoming a self-employed person, in the eyes of his colleagues and family, Peng Hongbin is nothing more than a lunatic!

His classmate Deng Yuanshan was in the Department of Planned Economics. When Peng Hongbin resigned, he happened to pass by Beijing to visit him. At that time, Peng Hongbin had just gotten married and was extremely poor. He lived in a small house at the Nanchizi Diplomatic Institute. In order to entertain old classmates, Peng Hongbin bought chicken necks and chicken offal to cook himself. As he was short of basins and bowls, Peng Hongbin went to borrow them from his colleagues. The colleague with whom he had always had a good relationship did not understand him and refused to borrow it, which made everyone very embarrassed.

Peng Hongbin finally left without saying goodbye. He is too energetic and does not want to spend his life mediocrely in an institution with excess talent. Since the future can be calculated, then change the environment and find a way, and take a way that can better realize yourself.

Peng Hongbin recalled this incident today and did not blame his colleagues for being unkind. He said: "When my future can be calculated, I am eager to take another path that can better express myself." Since it won’t be too bad to come out, at least it will feel better than staying.” Encountering help from a noble person

“Before resigning, you must be safe”, because diplomats cannot resign casually. Yes, it would take at least three years of declassification before he could completely resign. This was something Peng Hongbin considered during that time. He met Lu Shijie, who worked at the Central University of Finance and Economics, and soon became a close friend. Lu Shijie selflessly transferred his wife's household registration from Sichuan Panzhihua Steel Company to Beijing at all costs, and then transferred his personnel and work relations from the original unit to Lantu Company, laying the foundation for entering the business world.

Like most villagers in Zhongguancun, I sell computers. It cost tens of thousands of yuan to invest in Lantu. At that time, Peng Hongbin was impoverished. Where could he raise such a large amount of money? Uncle Zhang Da was another person who extended a selfless helping hand to him. Zhang Da is a fellow villager of Peng Hongbin and a native of Meishan, Sichuan. In the early 1980s, he opened the famous "Dongpo Restaurant" at the Chinese Academy of Sciences in Beijing. Hearing that Peng Hongbin wanted to make a name for himself in Zhongguancun, this elder from the same hometown gave Peng Hongbin all the 20,000 yuan in sales that day, which became the capital to buy shares in Lantu. It also became the basis for Peng Hongbin's rise. Lantu also became Peng Hongbin's second A springboard.

With their sense of smell and intelligence, they immediately got a deal: they made the overall configuration of more than 30 computers for a ministry-level agency and earned tens of thousands of yuan in hard-earned money. In the days that followed, I made a hundred and eighty yuan from a computer, and I was actually very busy. Over the next year, the computer business became increasingly dull.

There was one thing that made Peng Hongbin and his partners Wu Lugang, Zhao Bin, and Wang Wei very unhappy: they worked as the general agent for a Korean computer monitor manufacturer, and finally opened up the market, and the business took shape. I came to Beijing to do it myself.

He felt that there would be no way out by just being a senior porter.

Peng Hongbin has a strong ability to survive and does whatever he wants to make money. He and Lu Shijie successively opened several companies to meet the needs of business: Mansour Advertising Company, Mansour Clothing Company, etc., as well as Xizhimen Dafeng Restaurant.

He always likes to do business that others have not done before. His wife Chen Xiaoli’s parents were in Qinghai. The “White Lip Deer” brand yak velvet sweaters produced in Xining were very famous. He was the first to bring them to Beijing and rented a small store in Xidan to sell them.

He also manufactured and sold a "Lantu Popsicle Box", which was much easier to use than the ice boxes made by refrigerator manufacturers, but it was a pity that this small profit was not made.

Business life is tough. In order to maintain the company's operating expenses, he rented a basement in Garden Village, using a few rooms for himself and subletting the rest to other small companies. It rained and the basement was full of water. He rolled up his trousers and scooped out the water.

Those days were very difficult, but Peng Hongbin was very happy. Once, a customer in Tongxian County wanted a computer, so he got on a tricycle to deliver the goods, a round trip of more than 70 kilometers. It was late at night on the way back, and there was drizzle in the sky. His clothes were soaked, but Peng Hongbin was riding a tricycle, howling pop songs loudly and pedaling very fast.

Xu Peng was his friend who grew up in the same village. After graduating from college, he was assigned to sell civilian products in a military factory in Mianyang. Hearing that Xu Peng was about to resign and go to work, Peng Hongbin sent a letter of encouragement. There were only two sentences in the letter: "We are in an era of change. We are a very lucky generation!"

He searched all over Beijing for help. business opportunities. On one occasion, he secured several furniture deals for his company.

In the new world, he vaguely felt that there was a lot to do in the construction and decoration industry.

There are also bad times in business. Once, a man from Hanchuan, Hubei Province asked them for a batch of goods worth more than 10,000 yuan, claiming that he would remit the money upon arrival. But the goods were still on the way, so the guy called and said that the product was not of good quality and that he had to bring money to pay him for the loading and unloading fees before it could be shipped back. He obviously wanted to deceive someone. Peng Hongbin endured the pain and paid more than 10,000 yuan. Later I found out that the scammers in Hanchuan had deceived countless people across the country!

I traveled around for two years. Although I didn’t make much money, I made a lot of friends. I accumulated valuable practical experience and found the basic feeling of doing business. The most important thing was to complete the transition from diplomat to Businessman's role reversal. Peng Hongbin plans to find new business opportunities. Peng Hongbin wants to travel to Europe to see the birthplace of human industrial civilization and how people there work and live.

Peng Hongbin has his own unique opinion: knowledge is not equal to insight. Only knowledgeable people can succeed, and insight is composed of the three elements of "knowledge + experience + comprehension". He is about to travel thousands of miles to Europe to experience it.

I ran into trouble when applying for a visa. There was no invitation letter or guarantee letter from the foreigner. Peng Hongbin, who has great dreams, was not stumped. He told the visa officer of the British Embassy in fluent English that Britain is the birthplace of industrial civilization and has many great writers and poets, including Shakespeare, Dickens, and Shelley—I have loved reading "Wuthering Heights" and "Wuthering Heights" since I was a child. "A Tale of Two Cities", I want to see this great country. The reserved British man smiled. He had never heard of such a friendly reason for a visa, so he let him go with a very gentlemanly "OK". Praising but not flattering is also a human virtue.

He first went to England, and then traveled to the European continent. It’s called tourism, but Peng Hongbin doesn’t care about the mountains and rivers. Traveling to Europe is not so much about spending money to buy experience, but more about "realizing a dream" - he is looking for a decent business opportunity. Peng Hongbin believes that since you want to find new business opportunities, you must find a new project that can develop into an industry or an industry, so that you can become the boss as soon as you get involved.

On this day, Peng Hongbin came to a building materials supermarket called Bau□house. There was a product called "laminate flooring" in it, which made his eyes light up. This kind of flooring is made from natural forest wood and processed with advanced technology. It is a product of the latest contemporary technology. Based on the many characteristics of laminate flooring that are superior to traditional solid wood flooring, Peng Hongbin secretly determined to introduce the world-famous brand of laminate flooring to the Chinese market and consumers as soon as possible. Peng Hongbin's choice determined the time when laminate flooring appeared in our country.

Peng Hongbin believes in such a business creed: always cooperate with capable people.

The meeting between Peng Hongbin and Boss Iger was dramatic. The head of the family business has long been eyeing China's huge market. He has participated in various international exhibitions in China for three consecutive years, but he has not sold even one square meter of laminate flooring. When Peng Hongbin described his ambitions and marketing plans in fluent English, the boss was deeply moved by the young man in front of him.

Peng Hongbin believes that there are two reasons why he hit it off with Egger at that time: "First, I am a businessman myself; second, I can speak foreign languages. Generally, people who speak foreign languages ??will not do this. People who are good at doing business in China generally don’t speak foreign languages, and I have both, so it’s easier to communicate with them and build mutual trust.”

Opportunities always favor you. Prepared people. When he was studying in university, Peng Hongbin insisted on writing an essay in English every day no matter how busy or tired he was. Now he has benefited a lot from this.

Some people say: Successfully choosing a project is equivalent to completing half of the project. What kind of thinking guided Peng Hongbin's choice this time? "One of my concepts at the time was that laminate flooring is a mass-produced product. It is not a labor-intensive product, but a production-intensive product. I found that one set of its machines can produce millions of square meters of flooring. The labor cost is almost negligible. In addition, considering the raw materials of laminate flooring, Germany's forest resources are not as scarce as those in China. At that time, I expected that the protection of forest resources in the country would be increasingly strengthened, so this product produced in Germany must be very good. There is a future. I chose laminate flooring.” During this inspection, Peng Hongbin also introduced MARBURG wallpaper through Dr. Walter.

To this day, Peng Hongbin, who has achieved great success, said: "Everyone has the seeds of great dreams buried in them. Dreams are the mother of human civilization. Ancient people dreamed of 'clairvoyance' and 'sound ears'. ', all of them have become a reality today, and this is proof. Therefore, if we want to create a better life, we must dream boldly and seize every possible opportunity for success. It is even more important for us as parents, teachers and leaders. Be good at sowing and discovering the seeds of great dreams in your children and subordinates. "Brands are eternal." This is the only way to survive, otherwise the company will never grow big."

The way to become the boss is to take it step by step. Peng Hongbin adopted the brand marketing strategy of the market leader.

After returning from Europe, he has obtained the exclusive general agency rights for laminate flooring from Egger Company.

His first thought: Such a good product must have a resounding Chinese name. After returning to China, the first thing he did was go to the State Administration for Industry and Commerce to register a trademark.

To establish the brand image, Peng Hongbin benefited from a book he participated in compiling when he was studying in college - "The Eight Major Competition Cases in the World". There is such an experiment in the book: someone asked consumers to taste Coca-Cola and Pepsi-Cola with their trademarks removed. Consumers reported that they could not tell the difference and they tasted equally good. After the trademarks were affixed, most people thought Coca-Cola tasted better. Peng Hongbin thought from this that for all world-famous trademarks, the brand is more important than the general manager. The brand will "live" in people's hearts for a long time, but the general manager will grow old and die. Who cares what his name is?

Peng Hongbin said: "I have a dream to own an international brand like Nike. Although it does not have its own factory, it can provide the best things in the world to the society."

< p>After two years of exploration in the business world, Peng Hongbin realized the following truth: the demonstration effect of famous brands in the world economy has brought an open China from the "product era" to the "famous brand era", and our market is being driven by famous brands. Under the current circumstances, famous brand products have become synonymous with high performance, high profits and high market share. Famous brand products are usually market leaders and industry leaders. The leading brand-name products represent a sustainable competitive advantage and relatively broad profit margins. Just like loyal fans, consumers seem to have been hypnotized by famous brands. This "brand worship" mentality makes the life cycle of famous brand products much longer than ordinary products.

He believes that the only way to survive is to build your own brand, implement a famous brand strategy, and strive to become a market leader instead of a follower. Otherwise, a company will never grow big.

It took Peng Hongbin a lot of thought to give "Eiger" a Chinese name. The name must be catchy and easy to remember, and animal names are the easiest to remember. The name should also be friendly and convey the characteristics of the product and company to the society. The biggest feature of laminate flooring is that it is not afraid of being stepped on or pressed. The elephant is not only gentle and kind, but also majestic and powerful, which meets the requirements of the above factors.

When naming an elephant, Peng Hongbin had another consideration: International brands generally dare not name animals after animals, because some ethnic groups like it and some don’t; and elephants are friends of all mankind. No taboos, very approachable. In addition, using elephants as trademarks and cartoons not only has a good image, but also facilitates design.

I encountered a little trouble when registering a trademark. First, he named it "Elephant", which was rejected by the Trademark Office. Later, it was named "Holy Elephant" and successfully passed the registration. Peng Hongbin was so happy that he registered the trademark together with the green shade and elephant graphics in Germany, France, Austria and other countries, as well as Hong Kong and Taiwan, making the old German family name "Eiger" a truly international brand. famous brand. Since then, Peng Hongbin has been out of control and has registered more than 50 trademarks in building materials, furniture, services and other categories. Peng Hongbin is extremely smart. When he discovered that his largest and most important partner, Lu Shijie, liked studying knowledge and charity activities, and Lu Shijie left all business management to him, he felt a little unbalanced. He secretly decided to leave him and go it alone. Then he "cunningly" quietly changed the legal representative of Lantu Company, changed Lu Shijie's legal representative to himself, then transferred the "Holy Image" trademark, and finally attributed it to his own name. Three years later, Lu Shijie, who was kept in the dark, learned all this too late. Lantu Company had been transferred and canceled by Peng Hongbin. In this way, Peng Hongbin has completed a magnificent turn, fully holding the Shengxiang trademark, and becoming the largest floor player in China. Therefore, everyone in the world knows that the "Holy Image" belongs to Peng Hongbin, but few people know the relationship between the "Holy Image" and Lu Shijie. In the end, the two became strangers.

In a sense, Peng Hongbin was not only the first person to introduce laminate flooring in China, but also pioneered the establishment of a brand image in the Chinese building materials market.

When talking about the creation of the brand image of "Holy Elephant", Peng Hongbin still feels proud and lucky: "At that time, I only had a subconscious mind. In the future, I will not only sell a good product, but must be a good product." Selling a brand", "I only had an intuition at that time. In modern industrial civilization, only brands are eternal. Quality, service, intelligence, and business opportunities are all concentrated in the brand. If you don't register a trademark, everything will be lost. Everything will be in vain, and everything will become a passing cloud."

On the eve of the year 2000, Peng Hongbin gave me a book he wrote, "Holy Elephant." "Made in Germany - The Theory and Practice of Virtual Management", the book still exudes the fragrance of ink. He has raised his entire set of ideas to the level of theory.

This is a person who is good at summarizing the past and guiding the future.

Success often lies in taking one step or even half a step ahead! Peng Hongbin believes that modern business is different from traditional business. Socialized large-scale production objectively promotes the internationalization of circulation. The important theory of international circulation is the assertion in Marxist economics - "Use time to eliminate space." What matters is not the distance of the market space, but the speed at which goods arrive at the market, that is, the amount of time; in this way, more economic space can be replaced with shorter economic time.

After returning from signing a contract in Europe, Peng Hongbin went through the trademark registration procedures non-stop. In October, the samples of Egger Company arrived.

Peng Hongbin first trained his partners, and then everyone took samples to participate in various trade fairs, large and small. Their speech, behavior, and behavior are no different from those of employees in large companies. However, although people have a good impression of these polite young people and are very curious about the samples in their hands, no one is willing to pay for them.

It is not easy to be the market leader.

The most representative question from consumers is that the solid wood floor is so thick and your floor is so thin (8 mm) - is it possible? Based on this, Peng Hongbin realized that he must establish his own specialty store and use intuitive and rich pictures, information and on-site experiments to dispel customers' doubts and move them from curious waiters to buyers.

Peng Hongbin came to the Decoration and Building Materials Street where the Building Materials Building is located, and his intuition told him that this is a geomantic treasure, and if he wants to expand his business, this is the place. On the eve of the Spring Festival in 1996, Peng Hongbin was almost desperate, and there was no place for him in the building materials street. But he still walks around this street every day. Good luck finally came to him - the lease of Hall 8 on the third floor of the Building Materials Building was canceled. This is a large exhibition hall of 117 square meters with a good location. But when they heard the rental price, all the Shengxiang veterans were shocked—400,000 yuan a year! 400,000 yuan is a small amount of money for today's Shengxiang Company, but at that time it was an astronomical figure! Zhao Xiuqing, the financial director of Shengxiang, recalled that at that time, the company's total liquidity was only 170,000, but Mr. Peng made the decision so decisively that it scares him to think about it now.

Peng Hongbin gritted his teeth and paid the monthly rent of 33,000 yuan, and then hired a professional designer to design the showroom. The remaining money was used for decoration. All the company's staff worked together, working day and night to meet the deadline. This is a gamble, an adventure, and a desperate battle of life and death. If it succeeds, the Holy Elephant will be as dazzling as it is today; if it fails, even if Peng Hongbin's spirit is not broken, he will be empty-handed, and he will not be able to resurface after an unknown number of years. Moreover, the danger of drowning due to heavy debts is also 100% present.

If Peng Hongbin did not have a thorough understanding of the market prospects; if Peng Hongbin did not have full confidence in the products he was optimistic about; if Peng Hongbin did not pursue his dreams with all his life; if he did not run persistently every day. Street - hit the wall - run down the street again... If, if, too many ifs, countless opportunities have passed us by in these ifs, but Peng Hongbin believes in "As long as you live, you must If we continue to pursue it in a real way, market opportunities will not be repeated."

... There is still no official information on how Peng Hongbin left the "Icon", which is puzzling. Peng Hongbin has never talked about this matter in public, only saying "leave". This may be one of the most difficult things for Peng Hongbin to talk about. It is unknown whether his breakup with Lu Shijie has the same effect but similar approaches.

After leaving Shengxiang, Peng Hongbin "evaporated" from the flooring industry.

The rolling Yangtze River flows eastward, and the waves wash away the wind.

In the past 20 years of China's economic boom, there are many heroes who have become prominent in this hot land. Times create heroes, and heroes also create times.

But these words need to be understood separately.

When the tide of the times surges, there are always a group of people who meet due to the storm and take advantage of the good times to soar. But when the trend of the times changes, some of them disappear as the trend recedes.

Circumstances make heroes easy to come and easy to go.

There are also some people who seize the momentary opportunity when the trend comes. Standing at the forefront of the times, when the environmental situation changes, they can always take advantage of the situation, sail against the current, and even quietly change the direction of the surrounding wind through their personal actions, causing subtle changes in the direction of parts of society or industries. changes. But the dedication and commitment involved are unimaginable.

The vast sea of ????coming doubt has become empty, and amid the sound of thousands of drums, the tide-riders stand towards the head of the tide, holding the red flag in their hands without getting wet.

It is difficult for a hero to create a situation that is difficult for his heart and body.

What is a hero? The ancients said that someone who shows off his intelligence is called a hero, and someone who shows off his courage is called a hero. But in the author's opinion, those who are willing to endure both physical and mental hardships for their dreams are heroes. Only such people can not be reconciled to fate and fate, and use their inner passion to transcend ordinary life.

Some people encounter failure once and cannot get out of this shadow for the rest of their lives.

Some people experience ups and downs, and then they lie down at the bottom of the valley, unable to climb again.

Actually, it’s not that objective conditions really don’t allow it, sometimes it’s just a matter of mentality and will.

Peng Hongbin has a saying: When a person faces the sun, his eyes are filled with light; when his back is to the sun, all he sees are shadows. In 2005, Peng Hongbin returned to the flooring industry, which became an annual event in the flooring industry. The relationship between Shengxiang and Peng Hongbin has become a sensitive and delicate topic.

In people's dramatic mindset, returnees sometimes mean Avengers. The return of the Count of Monte Cristo, the return of the bull gangster, or the return of Heathcliff in Wuthering Heights are undoubtedly such interpretations.

But entrepreneurs obviously cannot make this inference. Because no matter who goes or stays, that brand has become a part of his past life, and no one wants to destroy his past.

When Apple founder Steve Jobs left Apple, he sold all his shares and kept a symbolic dollar of one dollar. Peng Hongbin did not retain even one dollar of Shengxiang shares and sold them all.

You can imagine how unfair the people were at that time.

But when Apple needed Jobs, he still didn't hesitate. Put all your body and mind into Apple's business.

Even, for example, Niu Gensheng encountered huge injustice when he left Yili.

But when he and Yili are going head-to-head in the market, he will try to surpass Yili, but he will never have the idea of ??destroying Yili.

This seems to be a common rule for entrepreneurs who have separated from their mother body: they are born in competition and surpass their previous excellent mother body.

Peng Hongbin is the founder of Shengxiang, but why is he not a member of that matrix?

When he left, he must not have been calm. Even this kind of injustice will sometimes manifest itself in a special way, but it will not be a life-and-death fight.

We would even say that if one day Shengxiang is really unlucky and encounters huge difficulties and difficulties, who will be the person who misses this brand the most at that time?

There may be several people, but one of them must be Peng Hongbin.

In the 2006 E0 trademark war, the two sides were inextricably locked up. When the elephant was riding the tiger, Peng Hongbin and Weng Shaobin took the initiative to settle out of court after communicating with each other, and took the lead in withdrawing the lawsuit from the court.

Competition and competition, rivals and colleagues, are always subtle and objective opposites in the shopping mall.

Once upon a time, it was difficult to find water in the sea, except for the holy elephant, it was not the peak. For a person like Peng Hongbin who is unwilling to repeat himself, it seems that the only thing he is trying to surpass is his former self.

……

The starting point for an organization’s success often starts with a strategy.

In the Romance of the Three Kingdoms, Liu Bei's road to success in the Shu Han Dynasty started from Longzhong Dui; Cao Cao's road to the unification of the north started from welcoming the emperor back to Xudu; Zhu Yuanzhang's true imperial road in the Ming Dynasty, It starts from Zhu Sheng's nine-character mantra: Build walls high, accumulate grain widely, and become king slowly.

There are also similarities in real-life business operations.

In marketing, we call this strategy. Later it turned out that Rhine Sunshine was a naturally born baby and started to grow like crazy right after birth. However, before birth, this "child" faced a serious question: whether he should be born at all.

At that time, Kono already had a brand in the Chinese market: Konosenhua, and it had a certain cumulative effect. Why not make this brand bigger and stronger, but start another brand? ? From the perspective of eugenics and nurturing, if one child is not raised well, wouldn’t it be more distracting to have another child?

Focus of debate

The focus of debate is concentrated in several aspects:

1. When one force cannot solve the battle alone, there is an additional force. needs.

Opponent: Continue to develop Knuosenhua, make Knuosenhua bigger and stronger, and reach the commanding heights of the market. There is no need to create a new brand.

Supporter: Knosenhua certainly wants to develop, but from the current point of view, its overall positioning determines that the room for growth of this brand is limited. Relying on just one company, Knuosenhua will not be able to dominate the mainstream market in the short term. If the market is also a battlefield, when the first unit cannot complete its task, a second unit should join the battle. This is multi-brand competition and group army operations.

2. The blank minds of consumers are the market blanks.

Opponent: Competition in the flooring market has become extremely intense. In a highly homogeneous market, there is simply no niche market, and new brands have no market opportunities.

Supporters: All opportunities can be created by people. The blank space in consumers’ minds is the brand’s blank space. Difficulty is a dialectic. When the company's execution capabilities can ensure the execution of strategies, it is difficult to do so. When the company does not have the resources and capabilities, it is also difficult to do easy.

When Haier launched Pathfinder TV products, competition in the TV market was the most intense. When Soft launched functional soap, personal cleaning and care products were monopolized by foreign brands and joint venture brands. Kono's century-old experience can ensure that we define a flooring product for Chinese consumers based on their needs.

3. Divide brands into different niche markets

Opponent: Even if we have a new brand, how big is its space, and will it overlap with Knosenwa? .

Supporters: China’s urban middle class is rising. This group of people will be the mainstream of consumption in China in the future, and their taste in life and consumption aesthetics will set an example and guide the entire society. There is no flooring product that meets the aesthetic definition of the middle class. China's future middle class will be the main niche market for this new brand, and Knosenwa will be positioned at the next level of this niche market: the well-off market.

4. Impress consumers with lifestyle

Opponent: Even if we define a new brand, how can we get close to consumers when the floor competition methods are exhausted

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Supporters: Let the floor represent a lifestyle. Pay attention to the inner world of consumers, what kind of life they desire, and present this lifestyle to them.

...Peng Hongbin made the final decision: "Changing the existing brand image does not happen overnight, but the market is changing rapidly, and time waits for no one!"

Kenuo should create another brand. On the one hand, Echoing Knosenhua, we enrich our product lines, diversify our products, and capture more of the market. On the other hand, through new brands, new images, and new definitions, a new round of subversive revolution in the flooring industry will be launched. This is an effect that cannot be achieved by transforming the original brand.

OK, the supporting side wins. Rhine Sunshine got a pass.

But it didn't have a name then. Perhaps for most readers, these words are too boring, but boring is not a distinctive feature of a career in the beginning stage. Actions are accomplished by thinking, destroyed by following. Since the brain is designed to direct actions, it often means that under the surface of calmness, exhaustive calculations are going on. Sometimes it is a boring dogma, sometimes it is a wild imagination, and sometimes it is a flash of inspiration like a fairy from the sky.

The debate before the sun rises

Las Vegas gambling king Stephen Wynn is universally recognized as a business wizard. One of his words describes one of the most valuable qualities of entrepreneurs: Ordinary people can only see tangible objects. Those who are truly visionary discover the invisible. Running a school is different from selling products. Because Peng Hongbin was not very good at education, he did not achieve the expected results of running the school. Compared with the previous vigorous and complacent ambitions, there was a big gap. Even when faced with the situation of not being recognized by his peers, including his collaborators, they also raised differences.

"But he is a person who can't even run a school well. He collapsed one school and was planning to collapse the second one. I don't believe he is a good businessman." This is another understanding. In the end, Peng Hongbin How far can he go? I hope he can turn around again with persistence.