What are the characteristics of China's inbound tourism market from 65438 to 0978 since the reform and opening up?

Since the reform and opening up, from 65438 to 0978, the characteristics of China's inbound tourism market are as follows:

1. Rapid growth: Since the reform and opening up, the inbound tourism market in China has grown rapidly. China's open policy and rapid economic development have attracted more and more foreign tourists to China. According to statistics, up to now, the number of inbound tourists in China has been increasing, playing an important role in the world.

2. Diversification: Diversification of China's inbound tourism market is another feature. Not only traditional tourist attractions, such as the Forbidden City, the Great Wall and the Terracotta Warriors and Horses in Xi, more and more foreign tourists are beginning to explore China's natural scenery, intangible culture, rural tourism and other emerging tourism products. In addition, big cities in China such as Shanghai and Guangzhou have also become popular destinations for foreign tourists.

3. Become the world's largest outbound tourist source country: In addition to the growth of the inbound tourism market, China has also become one of the largest outbound tourist source countries in the world. With the rapid development of China's economy and the improvement of people's living standards, more and more China people choose to travel and spend their holidays abroad. The number and expenditure of China tourists to Asia, Europe, North America and other destinations have continued to grow.

4. Consumption upgrading and personalized demand: With the development of economy and the improvement of people's living standards, China's inbound tourism market gradually presents the characteristics of consumption upgrading and personalized demand. Tourists pay more and more attention to travel quality and experience, and have higher requirements for higher quality accommodation, catering, shopping and travel services. They pay more attention to personalized travel routes and experiences and are willing to pay for unique tourism products and activities.