Traditional Culture Encyclopedia - Travel guide - How to reduce the influence of seasonality on regional tourism
How to reduce the influence of seasonality on regional tourism
2. Clarify the theme and create the characteristics of scenic spots: Clarifying the theme is an effective way to form differences, create characteristics and enhance competitive advantages;
3. Establish an image and increase publicity and promotion: Establishing the overall tourism image of a tourist destination is an effective means to improve the market awareness and expand the marketing effect of the tourist area, and we must pay attention to the excavation of the most distinctive and representative factors in the natural and human landscape characteristics of the tourist area in shaping the image of the tourist area;
4. adjustment and optimization of scale and grade structure: the development of seaside holiday tourism should not blindly pursue luxury and high grade, but should adopt the principle of "giving priority to middle grade and giving consideration to high and middle grade" to adjust and optimize the product structure.
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