Briefly describe the role of tourism standardization

(1) Tourism industry standardization is the technical support for various tasks in the tourism industry

The tourism industry includes six major elements: food, accommodation, transportation, travel, shopping, and entertainment. The tourism industry covers There are many industries covering a wide range of areas. As a technical basic work, standardization penetrates into many aspects such as macro-management, service quality, infrastructure equipment requirements, and tourism innovation in the tourism industry. Standardization has established norms and standards for related industries involved in tourism. Such standards are technical indicators for industry development and the basis for standardized management of the industry. These standards provide scientific and technical basis for maintaining industry growth, regulating the market, improving management levels, and serving various types of tourists. With the guidance of these standards, all tourism industries can continue to move towards standardization and be in line with international tourism standards. These standards are our evaluation methods for selecting China’s outstanding tourism cities, China’s strong tourism counties and other tourist destinations. They are also the technical support for leading the development of the industry and the technical guarantee for us to do a good job in all aspects of the tourism industry.

(2) Tourism industry standardization is a means of scientific tourism management

Tourism industry standardization is a system, which includes national standards, industry standards, local standards and enterprise standards. On the other hand, with the development of the international tourism industry, tourism standardization has gradually formed a relatively complete system, including four basic standards for tourism, tourism element system standards, tourism support system standards, and tourism work standards. Business domain systems. The tourism element standard also includes the six major elements of food, accommodation, travel, travel, shopping and entertainment, so that tourism management has rules and regulations to follow in all aspects, and records can be checked. There are standards in all aspects of the tourism industry, and there are Many of these standards are based on local realities and are both targeted and applicable, providing a basis for tourism management to become more standardized, standardized and international. From this aspect, tourism standardization is an important factor in improving tourism management. It is an important means to achieve standardized management and scientific management by improving the overall efficiency of the industry.

(3) Tourism industry standardization is conducive to increasing tourism competitiveness

Tourism industry standardization is actually a kind of service standardization. With the rapid development of my country's tourism service industry, tourism industry standardization has gradually It has become an important means to standardize the behavior of the tourism industry, strengthen industry management, and improve operating service levels. Standardization of the tourism industry can reduce the asymmetry of supply and demand in quality information. Through star standards, franchise awareness, etc., tourists can have expectations for the quality of tourism products and services before traveling. Through national standards, industry standards, etc., the quality of tourism services can be improved. Calibration is carried out to make tourism activities more secure. Standardization of the tourism industry has shifted tourism from initial price competition to a higher level of non-price competition, forcing tourism enterprises to win the market through service and management innovation, which further promotes the improvement of the quality and level of tourism services. As the standardization of the tourism industry reduces the price of tourism services, consumers demand high-quality tourism services, which makes tourism products tend to be undifferentiated and industry profits are averaged. However, this also provides a driving force for personalized services, thereby promoting the industrial structure. optimization and upgrade. It is precisely because of these tourism service standards covering various tourism fields that they have promoted the optimization and adjustment of the tourism industry structure and promoted the transformation and upgrading of the tourism industry. At the same time, tourism standardization promotes the improvement of tourism quality, is conducive to standardizing the behavior of tourism service enterprises, optimizing service products, thereby improving the competitiveness of tourism products, and promoting healthy, fair, and orderly competition and development of the tourism service industry; it is conducive to the formation of economies of scale, shaping Well-known brands promote the development of the tourism service industry in the direction of industrialization, branding and specialization. The improvement of tourism service quality, industrialization, branding and specialization of services have also greatly enhanced the market competitiveness of tourism products.

(4) The standardization construction of tourism industry is conducive to bringing good social and economic benefits

The formulation and implementation of standards are ultimately to promote the best order and maximize the same benefits , this requires us to not only see the huge economic benefits contained in standards, but also pay attention to their important role in improving people's quality of life and promoting comprehensive economic and social development and coordination. The formulation and implementation of standards can promote the rational use of natural resources by humans, maintain ecological balance, and safeguard the current and long-term interests of human society. It can also improve people's living environment, improve their quality of life, and bring about the coordinated development of man and nature. And a virtuous cycle that continues between generations of human society, thereby meeting people's diverse needs and regulating and promoting sustainable economic and social development. It is precisely because of the construction of tourism standardization that the vicious price competition in the tourism market has been effectively controlled, incidents that damage consumer interests in tourism activities have been reduced, and the quality of tourism products has been improved. This has enhanced consumer credibility and increased the tourism industry. The market competitiveness of products thus improves the economic benefits of tourism enterprises. On the other hand, the standardization construction of the tourism industry has corresponding measures and standards for the management and protection of tourist attractions and tourism resources, which is conducive to the scientific development, utilization and protection of tourism resources, and creates a good ecological environment for the development of the tourism industry. Furthermore, tourism The construction of industry standardization can reduce information asymmetry in tourism, enhance the transparency of tourism activities, reduce the bad behaviors of trapping, cheating, abduction, and fraud in tourism activities, facilitate the construction of social environment, promote a virtuous cycle of tourism, and thus bring about a good society. , ecological and economic benefits.

As a major tourism province, strengthening the standardization work of the tourism industry is an inevitable requirement for the development of the tourism industry in Yunnan Province. Important development strategies such as "secondary entrepreneurship", "tourism comprehensive reform pilot zone" and "bridgehead" are not only important for the standardization of the tourism industry in Yunnan Province. Construction has put forward higher requirements and also provided it with a platform and opportunities to accelerate development.

(5) Tourism standardization is an important decision at the national level

The "Opinions of the State Council on Accelerating the Development of Tourism" issued in December 2009 is the new policy of the Party Central Committee and the State Council. It is an important strategic decision made by the overall economic and social development of our country during the period. It clearly puts forward from the perspective of national strategy "cultivating tourism into a strategic pillar industry of the national economy and a modern service industry that is more satisfactory to the people", "improving the Service standard system to comprehensively improve the quality of tourism services." The "Opinions" point out that we should use standardization as a means to improve the tourism standard system, promptly formulate and implement standards for tourism environmental sanitation, tourism safety, energy conservation and environmental protection, focus on ensuring the hygienic quality of catering, accommodation, and toilets, and cultivate the tourism industry into a more popular place among the people. Satisfactory modern service industry. Our country's tourism industry is in the stage of all-round development, transformation and upgrading, striving to build a Chinese tourism brand, further participating in international competition, and building a world tourism power. In the process of cultivating tourism into a "strategic pillar industry of the national economy", tourism standardization is to improve the quality of tourism products and services, standardize the tourism market order, strengthen industry supervision and management, promote the transformation and upgrading of the tourism industry, and enhance the overall tourism industry. It is an important means to improve quality and international competitiveness, and is also an inevitable requirement for the tourism industry to implement the scientific development concept and achieve good and rapid development. In the context of a new round of golden development of the tourism industry, it is important for the tourism industry to give full play to the fundamental role of standardization in the scientific development of the tourism industry, provide technical support for the development of strategic pillar industries of the national economy and cultivate a modern service industry that satisfies the people. important task of standardization construction.

(6) Standardization is the requirement and opportunity for the development of Yunnan Province’s tourism industry

The second tourism entrepreneurship is to realize the upgrading and transformation of Yunnan’s tourism industry, improve quality and efficiency, and form a major tourism province The goal is to transform Yunnan into a strong tourism province and achieve the second rise of tourism in Yunnan. In this process, tourism standardization is a strong support for improving the comprehensive strength and competitiveness of Yunnan's tourism development. Standardization provides impetus for the development of Yunnan's tourism and provides guidance for the "secondary entrepreneurship" of Yunnan's tourism. In addition, the "secondary entrepreneurship" of tourism requires innovation in the development model and direction of the tourism industry, which also puts forward new demands for the standardization work of Yunnan's tourism industry. The National Development and Reform Commission approved the "Yunnan Province Tourism Industry Development and Reform Plan (2008-2015)" in 2009, treating Yunnan Province as the first pilot province for the reform and development of China's tourism industry. The reform and development of Yunnan's tourism industry has risen to the national level. , as the first tourism pilot province in the country, it not only needs to formulate relevant standards as soon as possible to promote the pilot work, but also needs a set of tourism standard systems with demonstration and reference significance for other regions to learn from. In July 2009, when General Secretary Hu Jintao inspected Yunnan, he put forward the important instruction of "making Yunnan an important bridgehead for my country's opening to the southwest." This is an important opportunity for the international development of Yunnan's tourism industry. From a tourism perspective, the tourism bridgehead strategy is actually the development method of tourism internationalization, and the international development of tourism also requires standardization as a guarantee. Standardization construction can promote Yunnan’s tourism industry to fully integrate with international standards and enhance Yunnan Province’s role in international tourism. voice and competitiveness in the market.