A brief introduction to the activities of the 37th Miss World Tourism Global Finals.

Tourism is the sunrise industry with the most development potential and vitality in the world today. New wealth and opportunities are changing the old model, and the grand plan of international tourism is being updated and drawn. The development of modern tourism needs to have its own cultural ambassador and image representative, and needs exchanges and cooperation in a wider range of fields.

The Miss World Tourism Competition was founded in the 1960s and has been successfully held for 36 times. With the development of international tourism and the integration of the world economy as the background, the competition is a bridge, with the purpose of spreading tourism culture and developing tourism economy. By selecting the most beautiful women, the competition explores and displays tourism cultural resources around the world. Beauty, health, wisdom, intelligence, kindness and fraternity are important criteria for evaluating Miss World Tourism. They gather all over the world as ambassadors of tourism culture, and spread colorful tourism culture to the whole world while showing the charm of women.

Miss World Tourism Global Finals (hereinafter referred to as "TMI Global Finals") has become a global selection activity with the same reputation as Oscar. Over the past 36 years, all countries in the world have made efforts to achieve the "MTI Global Finals" as the goal, so as to enhance the visibility of their countries or regions and cities in the world. At the same time, the annual "MTI" provides a large number of tourists for the local tourism industry, and the competition aims to promote the exchange of international tourism culture and the development of international tourism.

The annual "MTI Global Finals" is broadcast by satellite, which makes the world's ratings exceed 900 million yuan every year. During the Miss World Tourism Finals, more than 65,438+000 news media, newspapers and magazines around the world reported on it, and thousands of beauty pageants came to watch the pageant in person. Its mature competitions and brand benefits have attracted wide attention from all countries in the world.

From June, 5438 to February, 2006, "MTI" joined the United States International Federation of Beauty Pageants, and authorized the Miss World Association to hold the Miss World Competition on a global scale. In order to better explore the Asian beauty pageant market, the Association will hold the 20 10-20 18 global finals in China.

The 37th "MTI Global Finals" kicked off the preliminaries from 20 10 to 1. From February to July of 20 10, China set up 17 preliminary competition areas to select contestants, held the "TMI" China finals in July of 20 10, and held the "MTI Global Finals" in February of 10.

"MTI" is not only an internationally renowned beauty contest, but also a grand event of international tourism. The competition promotes the continuous development of international tourism by expanding international tourism cultural exchanges, promoting business negotiation of tourism products, guiding industrial investment.

Second, the social and economic benefits evaluation

Hosting the Miss World Tourism Global Finals is a unique opportunity for China. She introduced China to the world, expanded the international influence of the host city, established the image of the city internationally, and improved its popularity. Many years ago, not many people knew about Sun City in South Africa, but Sun City participated in the bid to host the Miss World final, which made the world pay attention to this unknown town for the first time. The final was broadcast to more than 70 countries around the world, and more than 500 million viewers watched the game. Today, Sun City has become one of the world-famous tourist attractions. There is no doubt that international competitions have improved the city. It is believed that China won the right to host the Miss World Tourism Global Finals from 2065438+00 to 2065438+08. When the ambassadors of tourism culture from all over the world set foot on this beautiful and rich land of China, the eyes of the world will gather in this ancient and dynamic country, and in this country that is rejuvenating and taking off.

Hotel industry is the most developed and dynamic industry in China, and it is also the earliest industry in China that is in line with international standards and closely follows the world trend. According to the World Tourism Council, "China has the potential to become a major tourist country in the world. In the next decade, the demand of China's tourism and travel industry is expected to make China the fourth largest country in the world with rapid growth in tourism and travel industry. The international community is full of confidence in China's socio-economic development prospects, and tourism will play an increasingly important role in China's national economy. At present, China has initially formed a pattern of "big tourism, big industry and big development", and has formed a modern advantageous tourism industry chain around the six elements of tourism: food, shelter, transportation, travel, shopping and entertainment. Developing tourism has become one of the important contents of building a well-off society in an all-round way in China. The developing tourism industry in China needs an international platform to select tourism cultural messengers, so as to promote the development and prosperity of tourism in China.

As an internationally renowned brand, the Miss World Tourism Competition entered China for the first time and will be held in Zhanjiang, which will surely attract extensive attention from all walks of life in China. Hundreds of millions of viewers around the world will watch this event on TV or live. This whirlwind of "the messenger of world tourism culture" will not only bring huge visual impact and concept impact to the society, but also bring huge business opportunities to urban tourism.

Third, Zhanjiang became the host of the Miss World Tourism Global Finals.

Zhanjiang, a prefecture-level city in Guangdong Province, is one of the first coastal cities opened to the outside world in China, one of the top 100 cities in China and one of the top ten leisure cities in China. It has successively won the titles of China Excellent Tourist City, National Garden City, China Model City for Urban and Rural Construction, National Green City, and China Seafood and Food Capital.

Deng Xiaoping once praised "Qingdao in the north and Zhanjiang in the south". Zhanjiang City is located at the southernmost tip of Chinese mainland in Leizhou Peninsula, one of the three peninsulas in China, with the same latitude as Hawaii, the world's "tourist paradise". It has a comfortable and pleasant subtropical marine climate and excellent environmental quality, and has always been famous for its beautiful environment. Zhanjiang won the title of garden city from 65438 to 0959, and won many praises such as "Little Paris" and "Oriental Geneva". Ai Qing, a master of Bing Xin and a poet, left famous works such as Ten Days in Zhanjiang and Nerium indicum in Zhanjiang. The beautiful Zhanjiang sea is blue, famous for its seafood, rich in tourism resources, full of tropical coastal sentiment everywhere, and unique in tourism resources. Zhanjiang Municipal Party Committee and Municipal Government attach great importance to the development of tourism, adhere to the strategy of giving priority to tourism development, and cultivate tourism into a pillar industry. Focusing on the development of coastal tourism, the park green space will be greatly increased, the city will be afforested and beautified, leisure service facilities such as transportation, tourism, culture and sports will be improved, the construction of an eco-bay leisure city will be promoted in an all-round way, and efforts will be made to build a brand of gold coast, eco-island and leisure and holiday tourism, so that Zhanjiang will increasingly highlight the potential of an international coastal tourism and leisure destination.

The beautiful Zhanjiang is more and more loved by tourists at home and abroad, and it has also won the favor of the World Tourism Miss Association. When the Miss World Tourism Global Finals landed in China for the first time, Zhanjiang was chosen as the venue for the 37th Miss World Tourism Global Finals on 20 10.

IV. Review of Major Events

65438-0965, the first Miss World Tourism Competition was held in Delaville, USA.

1975 The first foreign contestant appeared in the 4th Miss World Tourism Competition.

1979, the 6th Miss World Tourism Competition decided to hold a Miss World Tourism every year.

1982, the first foreign player won the 9th Miss World Tourism Competition.

65438-0984 The 11th Miss World Tourism Competition was held abroad for the first time, which indicated that the competition really became an international event.

1990, the winner of the 7th Miss World Tourism Competition donated her crown to African refugees by auction. Since then, charity activities have become one of the most important parts of the competition.

65438-0993, the 20th Miss World Tourism Competition returned to the birthplace of Delaville. After more than 20 years of development, the Miss World Tourism Competition has truly become an internationally renowned event and has been widely recognized worldwide.

1995, the 22nd Miss World Tourism Competition was won by Regina from South Africa. This is the first black world finals champion in the competition.

In 2006, Miss World Tourism Association signed a contract with the International Federation of Beauty Pageant Organizations. .

In 2008, the World Miss Tourism Congress decided that the World Miss Tourism Association would be the global organizer of the 20 10 to 20 18 Miss Tourism World Competition.

20 10 Miss World Tourism China Finals was held for three months in 7 provinces of China/KLOC-0. After fierce competition, 5 1 outstanding representatives were finally selected to participate in the finals in China. On the evening of July 24th, 2065438+00, the final and prize-giving evening of the 37th Miss China World Tourism Competition came to a successful conclusion in Zhangjiakou. Pang, from Hubei Division, won the championship, and the sum selected by Beijing and Hubei Division won the second and third place in the finals of China District respectively.

Verb (verb's abbreviation) The proposed prize for the global finals.

First place: MTI global finals champion, Zhanjiang tourism image ambassador;

Second place: MTI global runner-up;

Third place: MTI ranked third in the world;

Fifth place: MTI ranks fifth in the world;

Individual awards: Miss Bikini Award, Best Popularity Award, Best Talent Award, Best Dress Award, Best Photography Award;

Special awards: Miss Ocean, Most Caring Award, Environmental Ambassador Award, Travel Dream Award.

Successful cases of intransitive verbs

Case 1: 24th "MTI"

Partner city: Venezuela

Cooperation background:

Venezuela, known as the "beauty factory", has won the most beauty contests in the world so far, and the beauty industry occupies an important position in its territory. "Miss Venezuela" contest is the most famous beauty contest in China, but before 1997, Venezuela had never held an internationally renowned beauty contest.

Maracaibo is the most famous oil city in Venezuela, and its oil production accounts for 2/3 of the national total. During the period of 1997, the global oil industry developed slowly, and the oil price decreased steadily. A local oil company suffered heavy losses in this market change. The oil company invested in a local TV station. Due to the lack of government support and programs with core competitiveness, the operation of TV stations has been at a loss. In order to expand the local influence of TV stations, create advantageous programs for TV stations, and then drive ratings, boost advertising revenue and realize profits, the oil company decided to name the 24th Miss World Tourism Competition as the global finals, and its TV stations broadcast the contest live.

Cooperation mode:

The famous local oil company in maracaibo was awarded the "MTI" global finals, and its TV station, as a special cooperative media, broadcast the whole process of the contest live.

From May to September, 1997 is the annual "Venezuela" competition in Venezuela. In order to avoid the conflict between "Miss Venezuela Contest" and "MTI", we should establish a better cooperative relationship with the government and obtain more domestic and foreign media resources through cooperation with "Miss Venezuela Contest". In the end, the two sides decided to take the Miss Venezuela Competition as a part of MTI, and the Miss Venezuela Competition will be the national finals of MTI in Venezuela, and the winner of the Miss Venezuela Competition will directly enter the global finals of MTI.

Project implementation:

1996 10 local oil companies in maracaibo won the right to jointly host the 24th "MTI" global finals and the finals in Venezuela, and the right to host Miss Venezuela in the same year110; As a special cooperative media, its TV station won the right to broadcast the 24th "MTI" and Miss Venezuela Competition with 1997.

1997 65438+10-September held the "MTI" national qualifiers and finals. On September/0/5, the national champion arrived in Venezuela and entered the global finals stage.

From May to September, 1997, the Miss Venezuela Competition was held. On September 10, the champion of Miss Venezuela entered the "MTI" global finals.

1September, 99715 ——1kloc-0/October 5th, the organizing committee of the competition conducted pre-competition training.

199710 held the "MTI" global finals on June 5438+05, competing for the champion, third place and various individual awards. In the end, Miss Venezuela Silvia Silvia won the championship.

1997 1 1 month, the top three companies of "MTI" made a month's promotion for the named enterprises.

Results of cooperation: The competition was named by a famous local oil company in maracaibo and broadcast by its TV station. With the vigorous promotion of other TV, radio and print media, it expanded its popularity in the oil industry and TV stations by holding large-scale international activities, and finally achieved great economic and social benefits. The competition was a complete success.