What kind of influence does social class have on people's tourism consumption behavior?

1. Similarity of tourism behavior within the same social class. Members of the same social class are similar in world outlook, outlook on life, values, economic income and education level. Therefore, tourism behavior shows similar characteristics. People regard others belonging to their own class as the same or similar people, have a sense of identity with their own class, and will coordinate their actions. Make it consistent with people of the same class. For example, middle-class people usually advocate tourism products and services with cultural connotation and educational significance, and are also interested in traveling abroad. People in the lower classes often lack interest in long-distance travel, and usually choose a tourist destination close to home, and the cost will not be too great.

2. Differences in tourism behavior within the same social class. Social stratum is a multi-dimensional aggregation, and tourists of the same stratum may not have the same or similar life managers. At the same time, tourists' travel decisions are not only influenced by their class, but also depend on the specific social environment. Tourism behavior not only shows the overall similarity of social classes, but also shows the individual differences of tourists. This is related to the interests and hobbies of tourists. Some tourists are interested in China's traditional culture, but they are more interested in the newly left tourism modes, such as eco-tourism and agricultural tourism. In the same social class, tourism behavior will also show differences. Tourists of the same class will also travel because of different travel motives. For example, in order to understand the society and broaden their horizons, some tourists insist on the purpose of "reading thousands of books and traveling on Wan Li Road". Some tourists choose some healthy resorts and hot springs to cultivate themselves.